Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Analytical, solution-driven and socially confident affiliate specialist with demonstrated success building partnerships and growing affiliate programs. Experienced in scaling channels, managing publisher/agency relationships, and using performance data to drive revenue and strengthen data-led decision making. Comfortable collaborating cross-functionally across creative, CRM and stakeholder teams, and presenting insights to senior leadership. Passionate about learning, challenging herself, and continuously improving affiliate and performance marketing outcomes.…Analytical, solution-driven and socially confident affiliate specialist with demonstrated success building partnerships and growing affiliate programs. Experienced in scaling channels, managing publisher/agency relationships, and using performance data to drive revenue and strengthen data-led decision making. Comfortable collaborating cross-functionally across creative, CRM and stakeholder teams, and presenting insights to senior leadership. Passionate about learning, challenging herself, and continuously improving affiliate and performance marketing outcomes.

Tina Vujinović

Affiliate Marketer, Performance Marketer, Marketing Analyst, +4





Analytical, solution-driven and socially confident affiliate specialist with demonstrated success building partnerships and growing affiliate programs. Experienced in scaling channels, managing publisher/agency relationships, and using performance data to drive revenue and strengthen data-led decision making. Comfortable collaborating cross-functionally across creative, CRM and stakeholder teams, and presenting insights to senior leadership. Passionate about learning, challenging herself, and continuously improving affiliate and performance marketing outcomes.…Analytical, solution-driven and socially confident affiliate specialist with demonstrated success building partnerships and growing affiliate programs. Experienced in scaling channels, managing publisher/agency relationships, and using performance data to drive revenue and strengthen data-led decision making. Comfortable collaborating cross-functionally across creative, CRM and stakeholder teams, and presenting insights to senior leadership. Passionate about learning, challenging herself, and continuously improving affiliate and performance marketing outcomes.

Available to hire

Analytical, solution-driven and socially confident affiliate specialist with demonstrated success building partnerships and growing affiliate programs. Experienced in scaling channels, managing publisher/agency relationships, and using performance data to drive revenue and strengthen data-led decision making.

Comfortable collaborating cross-functionally across creative, CRM and stakeholder teams, and presenting insights to senior leadership. Passionate about learning, challenging herself, and continuously improving affiliate and performance marketing outcomes.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Bosnian

Fluent

Croatian

Fluent

Serbian

Fluent

Work Experience

Affiliate Manager at Brandalley

June 1, 2023 - Present

Grew and managed BrandAlley’s affiliate channel, securing increased budget allocation and improving revenue contribution. Pitched and delivered BrandAlley’s first Singles’ Day campaign (CEO approved), generating six-figure revenue and accelerating progress toward monthly targets. Introduced publisher types (e.g., closed user groups and CSS) that generated £5m for the channel in 2025. Built publisher testing frameworks segmented across platforms using MMM data (Selforte), including dynamic commissioning models based on scenarios such as basket value and customer type. Expanded scope by managing the Meta channel (including partnerships with agencies such as Adwave and Ality), delivering high-performing ad sets and introducing video assets for paid marketing. Supported CRM email campaign builds during peak periods and became the go-to person for SimilarWeb—providing performance insights, competitor analysis, and channel optimisation presented monthly to SLT. Served as a judge for

Affiliates and Partnership Manager - Global at Superdry

April 1, 2021 - May 31, 2023

Managed the global Superdry affiliate programme across key markets (UK, US, FR, DE), overseeing partner performance and relationships. Provided people management for one direct report and trained two apprentices. Owned global budgets and improved spend efficiency through partner booking across multiple markets. Led in-house direct partnerships across student platforms, referral programmes (MentionMe), Kelkoo, and card-linking partners (Rewards, Cardlytics). Identified and onboarded new partners via gap analysis and competitor benchmarking. Monitored and reported campaign performance using Google Analytics, Rakuten, and internal platforms (e.g., Funnel), presenting quarterly performance reviews to senior stakeholders including the CMO. Maintained partner relationships through regular check-ins and attendance at industry events.

Client Development Manager at CJ Affiliate (Publicis Groupe)

October 1, 2017 - April 30, 2021

UK strategic lead for Booking.com; global lead for Booking Holdings product Rentalcars.com, coordinating across US, EMEA, APAC and LATAM offices. Managed ExpressVPN globally and supported the 2021 rebrand. Acted as EU stakeholder for the Fintech team, representing EU interests in global product strategy and providing go-to support on new fintech updates; presented to clients on impacts to affiliate programmes. Managed EU Pardot/Salesforce stakeholder responsibilities including client mailer strategy to maintain partner engagement. Led GDPR compliance trainings. Collaborated with data science and tech automation teams for process-based management enabling focus on commercial tasks. Helped introduce new customer acquisition strategies across the portfolio. Coordinated with partners on location targeting, in-app tracking, and push notifications aligned to seasonal objectives. Led finance reconciliation processes using advertiser API data and internal systems to reconcile invoicing amounts

Client Development Associate / Client Development Executive at CJ Affiliate (Publicis Groupe)

January 1, 2016 - September 30, 2017

Coordinated across a range of accounts including ShopDisney to niche B2B brands and top UK department stores such as Debenhams. Developed efficiencies across offices to ensure consistent delivery standards. Mentored and trained client service analyst teams so they embedded as an extension of the media planning team. Represented the Client Services Analyst team, overseeing use of tools such as ASANA to document and transfer analyst activity. Strengthened partner relationships through negotiation skills to secure premium placements and support test-and-learn activity. Conducted competitor analysis to discover new strategic partners (including hotel brands like IHG and takeaway brands like Domino’s) and hosted affiliate days for client meetings with key loyalty sites (e.g., Nectar, TopCashback). Produced quarterly figures and global strategy reviews for top-tier clients. Enhanced IT skills using Microsoft Excel and external tools such as Hitwise and Similarweb to report traffic trends a