Tineke Ellens

Analytical and organised CRM and Marketing Specialist
with a background in Sociology and Demography.

• Led the HubSpot CRM, managing system setup, automation, and lifecycle management.
• Drove the implementation and onboarding of HubSpot across the company, building a new CRM framework and migrating from the previous system.
• Rolled out new marketing automation features and optimised internal processes.
• Improved UX and conversion through website testing and updates.
• Created and optimised multi-channel campaigns across email, social, and web, delivering actionable insights through performance analysis.
• Trained and onboarded team members in HubSpot across operations, sales, account management, and marketing teams.
• Occasionally supported operations teams with translations and local market communication.

Experienced in e-commerce and customer engagement,
with a structured, data-driven approach and a strong focus
on problem-solving and optimisation.