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Analytical and organised CRM and Marketing Specialist with a background in Sociology and Demography. • Led the HubSpot CRM, managing system setup, automation, and lifecycle management. • Drove the implementation and onboarding of HubSpot across the company, building a new CRM framework and migrating from the previous system. • Rolled out new marketing automation features and optimised internal processes. • Improved UX and conversion through website testing and updates. • Created and optimised multi-channel campaigns across email, social, and web, delivering actionable insights through performance analysis. • Trained and onboarded team members in HubSpot across operations, sales, account management, and marketing teams. • Occasionally supported operations teams with translations and local market communication. Experienced in e-commerce and customer engagement, with a structured, data-driven approach and a strong focus on problem-solving and optimisation.…Analytical and organised CRM and Marketing Specialist with a background in Sociology and Demography. • Led the HubSpot CRM, managing system setup, automation, and lifecycle management. • Drove the implementation and onboarding of HubSpot across the company, building a new CRM framework and migrating from the previous system. • Rolled out new marketing automation features and optimised internal processes. • Improved UX and conversion through website testing and updates. • Created and optimised multi-channel campaigns across email, social, and web, delivering actionable insights through performance analysis. • Trained and onboarded team members in HubSpot across operations, sales, account management, and marketing teams. • Occasionally supported operations teams with translations and local market communication. Experienced in e-commerce and customer engagement, with a structured, data-driven approach and a strong focus on problem-solving and optimisation.

Tineke Ellens

Marketing Strategist, Product Marketer, Marketing Analyst, +7

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Analytical and organised CRM and Marketing Specialist with a background in Sociology and Demography. • Led the HubSpot CRM, managing system setup, automation, and lifecycle management. • Drove the implementation and onboarding of HubSpot across the company, building a new CRM framework and migrating from the previous system. • Rolled out new marketing automation features and optimised internal processes. • Improved UX and conversion through website testing and updates. • Created and optimised multi-channel campaigns across email, social, and web, delivering actionable insights through performance analysis. • Trained and onboarded team members in HubSpot across operations, sales, account management, and marketing teams. • Occasionally supported operations teams with translations and local market communication. Experienced in e-commerce and customer engagement, with a structured, data-driven approach and a strong focus on problem-solving and optimisation.…Analytical and organised CRM and Marketing Specialist with a background in Sociology and Demography. • Led the HubSpot CRM, managing system setup, automation, and lifecycle management. • Drove the implementation and onboarding of HubSpot across the company, building a new CRM framework and migrating from the previous system. • Rolled out new marketing automation features and optimised internal processes. • Improved UX and conversion through website testing and updates. • Created and optimised multi-channel campaigns across email, social, and web, delivering actionable insights through performance analysis. • Trained and onboarded team members in HubSpot across operations, sales, account management, and marketing teams. • Occasionally supported operations teams with translations and local market communication. Experienced in e-commerce and customer engagement, with a structured, data-driven approach and a strong focus on problem-solving and optimisation.

Available to hire

Groningen, Netherlands

Analytical and organised CRM and Marketing Specialist
with a background in Sociology and Demography.

• Led the HubSpot CRM, managing system setup, automation, and lifecycle management.
• Drove the implementation and onboarding of HubSpot across the company, building a new CRM framework and migrating from the previous system.
• Rolled out new marketing automation features and optimised internal processes.
• Improved UX and conversion through website testing and updates.
• Created and optimised multi-channel campaigns across email, social, and web, delivering actionable insights through performance analysis.
• Trained and onboarded team members in HubSpot across operations, sales, account management, and marketing teams.
• Occasionally supported operations teams with translations and local market communication.

Experienced in e-commerce and customer engagement,
with a structured, data-driven approach and a strong focus
on problem-solving and optimisation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

Dutch

Fluent

English

Fluent

German

Beginner

Spanish; Castilian

Beginner

Work Experience

Researcher & Project Manager at Zorg Focus, Groningen, The Netherlands

February 28, 2022 - February 28, 2022

Managed research projects focusing on demography and sociology; applied data-driven approaches to customer engagement; coordinated teams and stakeholder communications to deliver insights.

E-commerce Assistant & Translator at Make You Local, Copenhagen, Denmark

December 31, 2022 - December 31, 2022

Supported e-commerce operations and translation, helped localize content for Danish and international markets, and collaborated with cross-functional teams to improve conversions.

Kitchen Staff at Baryl, Copenhagen, Denmark

October 31, 2022 - October 31, 2022

Assisted kitchen operations, food preparation, and order fulfillment, maintaining high standards of cleanliness and efficiency.

Marketing & CRM Specialist at Make You Local

December 31, 2024 - December 31, 2024

Developed and executed CRM and marketing campaigns, managed data-driven optimization of customer journeys, and supported e-commerce initiatives. Built structured reporting and dashboards to track KPIs, and collaborated cross-functionally with product and marketing teams to improve conversion and retention.

Researcher & Project Manager at Zorg Focus

February 28, 2022 - February 28, 2022

Led research and project management for care-focused initiatives, coordinated activities with cross-functional teams, conducted data collection and analysis, and delivered insights to inform strategy and service design.

E-commerce Assistant & Translator at Make You Local

December 31, 2022 - December 31, 2022

Supported e-commerce operations and translation/localization efforts, contributing to product listings, content quality, and market-specific customer experience.

Kitchen Staff at Baryl

October 31, 2022 - October 31, 2022

Kitchen support, food preparation and teamwork in a fast-paced environment.

E-commerce Assistant & Translator at Make You Local

March 1, 2020 - February 28, 2022

Supported e-commerce operations and translation tasks; contributed to content localization and market adaptation for clients in Denmark; collaborated with cross-functional teams to ensure localized product listings and communications.

Researcher & Project Manager at Zorg Focus

January 1, 2023 - December 31, 2024

Researcher and project manager focusing on healthcare-related initiatives and care solutions; responsible for coordinating research activities, stakeholder communication, and project delivery in Groningen.

Researcher & Project Manager at Zorg Focus

March 1, 2020 - February 28, 2022

Experience in research and project management with a focus on customer engagement, data-driven optimization and problem-solving.