TY

Lead art direction projects for campaigns and product storytelling, translating concepts into print and digital assets. Responsible for photography direction, key visual design, and 3D window/table displays. Develop environmental designs for APAC markets and brand events, and provide design intent to visual merchandising teams. Review external resources to ensure alignment with environmental design projects.

Oversee end-to-end production for APAC campaign shoots (Tokyo, Seoul, Shanghai), including pre-production (briefing, concepting, casting, location), on-set direction, and post-production. Manage and collaborate with cross-functional teams to deliver immersive brand experiences. Provide leadership on environmental design and advertising art direction for campaigns and brand experiences.

Produce original graphic design work for online social media platforms; create brand images and visuals according to client specifications; integrate design work for online and offline marketing campaigns.