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I'm an art director and street art enthusiast based in Hong Kong, specializing in graphic design, environmental design and typography. I lead creative direction across campaigns and product storytelling—from concept to final production—overseeing end-to-end production for APAC shoots (Tokyo, Seoul & Shanghai) and developing immersive brand experiences with cross-functional teams.…

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Art Director, Graphic Designer, Designer, +2

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I'm an art director and street art enthusiast based in Hong Kong, specializing in graphic design, environmental design and typography. I lead creative direction across campaigns and product storytelling—from concept to final production—overseeing end-to-end production for APAC shoots (Tokyo, Seoul & Shanghai) and developing immersive brand experiences with cross-functional teams.…

Available to hire

I’m an art director and street art enthusiast based in Hong Kong, specializing in graphic design, environmental design and typography.

I lead creative direction across campaigns and product storytelling—from concept to final production—overseeing end-to-end production for APAC shoots (Tokyo, Seoul & Shanghai) and developing immersive brand experiences with cross-functional teams.

Skills

Set Design

Poster

Product Design

Experience Level

Set Design

Expert

Poster

Expert

Product Design

Expert

Language

English

Fluent

Work Experience

Freelance Art Director at Self Employed

July 1, 2024 - Present

Lead art direction projects for campaigns and product storytelling, translating concepts into print and digital assets. Responsible for photography direction, key visual design, and 3D window/table displays. Develop environmental designs for APAC markets and brand events, and provide design intent to visual merchandising teams. Review external resources to ensure alignment with environmental design projects.

Assistant Design Manager / Senior Environmental Designer at VANS APAC VF Corporation (VFC)

July 1, 2017 - May 1, 2024

Oversee end-to-end production for APAC campaign shoots (Tokyo, Seoul, Shanghai), including pre-production (briefing, concepting, casting, location), on-set direction, and post-production. Manage and collaborate with cross-functional teams to deliver immersive brand experiences. Provide leadership on environmental design and advertising art direction for campaigns and brand experiences.

Founder / Mural Painter at Parents

October 1, 2012 - Present

Founder and mural painter for a street art collective in Hong Kong, creating bold typography, geometric characters and large-scale public artworks. Projects span brand collaborations and community installations.

Digital Designer at COSMOGIRL Hong Kong / SCMP Hearst Publications

January 1, 2013 - December 1, 2015

Develop homepage assets for desktop and mobile experiences; create site content and graphics in partnership with the creative team; design key visuals, custom typography, icons and online banners for campaigns and magazine promotion.

Assistant Art Director at Mings Magazine / Ming Pao Weekly / One Media Group

January 1, 2015 - May 1, 2017

Produce original graphic design work for online social media platforms; create brand images and visuals according to client specifications; integrate design work for online and offline marketing campaigns.

Multimedia Designer at DIGITAS LBI

October 1, 2007 - March 1, 2011

Develop artwork and layout for marketing projects across graphic design, website and mobile app; pitch design concepts to clients; design logos, leaflets and outdoor banners for corporate gifts.