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I am a brand manager with extensive experience in global product marketing, paid media and creative content. Leading successful campaigns, optimizing ad spend, and driving significant sales growth. Skilled in managing high-profile partnerships and executing innovative strategies across diverse media channels and strong cross-team communication.…

Tirza Schlicht

Brand Strategist, Marketing Strategist, Growth Marketer, +1

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I am a brand manager with extensive experience in global product marketing, paid media and creative content. Leading successful campaigns, optimizing ad spend, and driving significant sales growth. Skilled in managing high-profile partnerships and executing innovative strategies across diverse media channels and strong cross-team communication.…

Available to hire

I am a brand manager with extensive experience in global product marketing, paid media and creative content. Leading successful campaigns, optimizing ad spend, and driving significant sales growth. Skilled in managing high-profile partnerships and executing innovative strategies across diverse media channels and strong cross-team communication.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

German

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Global Brand Manager at Red Bull HQ

July 2, 2022 - January 2, 2024

Lead creative development of global product launches (focus on moving assets); drove innovation in visuals to tell stories such as 3D billboards (on NYC Times Square, LA, Madrid Callao, etc.); supported copy testing and AB testing across teams; created and executed impactful marketing strategies; collaborated with in-house and external creative teams to ensure consistent usage of product labeling; in close partnership with IT, legal and operations teams to ensure compliance.

Brand Manager | Advertising at Red Bull Spain

February 2, 2024 - April 2, 2025

Led the Spanish advertising strategy of all paid media channels (TV, Web TV, Google, Meta, TikTok, LinkedIn, etc.); managed an advertising agency and key partners (Netflix, Amazon, TikTok, etc.); planned and executed media goals with a national media plan; used KPI tracking dashboard to analyze, adjust and improve campaign performance (reach, impression, CPC, CPM, CTR, etc.); successfully mitigated TV inflation and managed a multi-million media budget.