Ankur Tiwari
I’m Ankur Tiwari, a performance and growth marketer with 3+ years of scrappy, end-to-end ownership of paid acquisition.
About
I’m Ankur Tiwari, a performance and growth marketer with 3+ years of scrappy, end-to-end ownership of paid acquisition. I run Google Ads (Search, Performance Max, Shopping, YouTube, Demand Gen) and Meta Ads (Facebook/Instagram) as a lean one-person growth function, building strategy, execution, and reporting while staying focused on measurable outcomes like ROAS, CPL, and conversion rate.
I’ve scaled full-funnel acquisition for a travel/tours business from the ground up, managing $30,000+ in spend and driving up to 3X ROAS, with CPL as low as $3.46. I also strengthen tracking and decision-making with GA4, GTM, and Meta CAPI, and partner on CRO through rapid landing-page testing—so growth keeps improving week over week. I’m now expanding into Southeast Asia’s channel mix and looking to bring the same metrics-first approach to startups building for Thailand/SEA.
- 3 years' experience
- Joined October 2026
Industry experience
- Travel & Hospitality
- Retail
- Software & Internet
- Media & Entertainment
- Professional Services
- Transportation & Logistics
Work experience· 5 roles
Sole owner of paid acquisition with no agency or team support, running Google Ads (Search, Performance Max) and Meta Ads (FB/IG) end-to-end. Set and execute multi-channel growth strategy including daily budget allocation, bid strategy, audience targeting, and retargeting with real-time optimization based on performance. Built and maintained GA4 + Looker Studio dashboards for tracking CAC, ROAS, CPL, and conversion trends. Partnered with content and design on creative testing and landing-page iteration, and led lean SEO/AI-SEO efforts (keyword research and on-page optimization) to add an additional growth lever beyond paid.
Planned, built, and scaled end-to-end PPC and paid social campaigns across Google Ads (Search, Performance Max, Display, Shopping, YouTube), Microsoft/Bing Ads, and Meta/LinkedIn. Optimized live campaigns using Target CPA and Target ROAS bidding, supported by keyword research, competitive benchmarking, and negative keyword management. Ran structured A/B tests across ad copy/creatives and landing pages to improve CTR and conversion rate. Produced reporting dashboards (Looker Studio, Tableau, Excel) tracking CPC/CPA/ROAS and Quality Score, and partnered with web developers to deploy/troubleshoot tracking via GTM, GA4, and platform pixels.
Managed Google Ads and Meta Ads from setup through optimization, analyzing performance and delivering actionable recommendations. Produced marketing content for websites, email, and social to support paid campaign funnels. Conducted market and competitor research to inform targeting and bid strategy, and collaborated with design teams to create and test ad creatives.
Education
Certifications and awards
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