Hi, What immediately drew me to this opportunity wasn't just that it's an AI product - it was the challenge of making AI feel genuinely useful in everyday life. Over the last 17+ years, I've helped brands simplify complex ideas and turn them into stories people understand, trust and engage with. I've led creative strategy for Microsoft India, developed the strategic thinking behind major business wins including Canon India and Kellogg's India, and created campaigns, websites, social content, newsletters and product communications across technology, education and financial services. More recently, I've been working with Employability.life, the Indian subsidiary of Federation University Australia, where I mentor students on using Generative AI for content creation, communication and employability. That experience has given me a practical understanding of how people adopt AI, where they struggle, and how thoughtful content can bridge the gap between curiosity and confidence. I enjoy translating product features into everyday value. Rather than talking about technology for its own sake, I like showing how it makes someone's day easier, faster or less stressful. That's especially important for a lifestyle assistant designed for busy professionals and parents, where authenticity matters far more than feature lists. Alongside strategy and writing, I've also been integrating AI into my own creative workflow for research, ideation, scripting, content planning and iteration. I'm comfortable working in fast-moving environments, taking ownership of content calendars, and refining ideas based on performance rather than assumptions. I'd love the opportunity to help shape the voice of a product that has the potential to become genuinely useful in people's daily lives. Thank you for your time and consideration. I look forward to hearing from you. Best, Tessa George Katticaran…Hi, What immediately drew me to this opportunity wasn't just that it's an AI product - it was the challenge of making AI feel genuinely useful in everyday life. Over the last 17+ years, I've helped brands simplify complex ideas and turn them into stories people understand, trust and engage with. I've led creative strategy for Microsoft India, developed the strategic thinking behind major business wins including Canon India and Kellogg's India, and created campaigns, websites, social content, newsletters and product communications across technology, education and financial services. More recently, I've been working with Employability.life, the Indian subsidiary of Federation University Australia, where I mentor students on using Generative AI for content creation, communication and employability. That experience has given me a practical understanding of how people adopt AI, where they struggle, and how thoughtful content can bridge the gap between curiosity and confidence. I enjoy translating product features into everyday value. Rather than talking about technology for its own sake, I like showing how it makes someone's day easier, faster or less stressful. That's especially important for a lifestyle assistant designed for busy professionals and parents, where authenticity matters far more than feature lists. Alongside strategy and writing, I've also been integrating AI into my own creative workflow for research, ideation, scripting, content planning and iteration. I'm comfortable working in fast-moving environments, taking ownership of content calendars, and refining ideas based on performance rather than assumptions. I'd love the opportunity to help shape the voice of a product that has the potential to become genuinely useful in people's daily lives. Thank you for your time and consideration. I look forward to hearing from you. Best, Tessa George KatticaranWWWW…