TIMOTHY LIMPIN

Executed comprehensive SEO improvements to increase website traffic by 47%, including on-page and technical optimization, product-page structuring, and content updates. Conducted keyword research and applied on-page SEO best practices across metadata, headings, and image alt text with search intent considerations. Monitored and reported SEO performance using Google Analytics and Google Search Console, delivering actionable insights for continuous optimization. Managed digital content across Shopify and WordPress to maintain consistency and search-friendly structure. Supported SEO workflows using AI tools (ChatGPT, Claude, Gemini) for keyword research and content development while coordinating with cross-functional stakeholders to align initiatives with marketing campaigns and business goals.

Planned and scheduled content calendars to maintain consistent messaging and ensure on-time campaign execution. Tracked reach, impressions, and engagement metrics, adjusting the content strategy based on performance data. Reported content performance to inform ongoing planning and strategy adjustments.

Conducted competitor, audience, and market research to inform marketing and digital strategy decisions. Supported marketing campaigns through research, content development, and digital asset creation. Contributed UX-oriented thinking alongside marketing support activities to improve digital presence and campaign effectiveness.