Hi, I'm Tia-Marie, a passionate product designer with extensive experience creating user-centric digital experiences across various industries such as retail, legal-tech, health & wellness, and fintech. I enjoy collaborating closely with startups and early-stage teams to bring innovative ideas from concept to launch, ensuring a smooth and efficient design process. My expertise spans UX/UI design, content strategy, and design system creation, and I thrive on delivering high-impact solutions under tight deadlines. I love partnering with engineers and stakeholders to translate business needs into intuitive and scalable products, always aiming to improve usability and customer satisfaction.

Tia-Marie Vo

Hi, I'm Tia-Marie, a passionate product designer with extensive experience creating user-centric digital experiences across various industries such as retail, legal-tech, health & wellness, and fintech. I enjoy collaborating closely with startups and early-stage teams to bring innovative ideas from concept to launch, ensuring a smooth and efficient design process. My expertise spans UX/UI design, content strategy, and design system creation, and I thrive on delivering high-impact solutions under tight deadlines. I love partnering with engineers and stakeholders to translate business needs into intuitive and scalable products, always aiming to improve usability and customer satisfaction.

Available to hire

Hi, I’m Tia-Marie, a passionate product designer with extensive experience creating user-centric digital experiences across various industries such as retail, legal-tech, health & wellness, and fintech. I enjoy collaborating closely with startups and early-stage teams to bring innovative ideas from concept to launch, ensuring a smooth and efficient design process.

My expertise spans UX/UI design, content strategy, and design system creation, and I thrive on delivering high-impact solutions under tight deadlines. I love partnering with engineers and stakeholders to translate business needs into intuitive and scalable products, always aiming to improve usability and customer satisfaction.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Product Designer at DLAR (Digitally Leveraged Assets & Resources)
September 1, 2024 - June 20, 2024
Led end-to-end product design for DLAR's contract intelligence platform MVP, owning UX strategy, wireframes, UI design, and developer handoff. Partnered with the CTO and engineering team to translate business requirements and technical constraints into intuitive, scalable user experiences. Created scalable design systems to support contract lifecycle workflows and future platform scalability. Designed user-centric workflows for reviewing, organizing, and analyzing complex digital contracts, improving clarity and efficiency for target users.
Product Designer at DLAR (Digitally Leveraged Assets & Resources)
September 1, 2024 - November 28, 2024
Led end-to-end product design for DLAR's contract intelligence platform MVP, owning UX strategy, wireframes, UI design, and developer handoff. Partnered with the CTO and engineering team to translate business requirements and technical constraints into intuitive, scalable user experiences. Created scalable design systems to support contract lifecycle workflows and future platform scalability. Designed user-centric workflows for reviewing, organizing, and analyzing complex digital contracts, improving clarity and efficiency for target users.
Product Designer at Blam Retail
September 1, 2023 - September 1, 2024
Spearheaded end-to-end UX/UI design for Pooling Numbers, a digital lottery pooling platform, from concept to launch, increasing user engagement through intuitive game flows and clear purchasing interactions. Designed and implemented a responsive digital wallet system to support real-time balance tracking, prize redemption, and bank transfers. Developed scalable design systems and UI components in Figma to support multi-state expansion and ensure consistency across platforms. Led all visual design, prototyping, and developer handoff, ensuring a smooth transition from design to implementation.
Product Designer at Blam Retail
September 1, 2023 - September 1, 2024
Spearheaded end-to-end UX/UI design for Pooling Numbers, a digital lottery pooling platform, from concept to launch, increasing user engagement through intuitive game flows and clear purchasing interactions. Designed and implemented a responsive digital wallet system to support real-time balance tracking, prize redemption, and bank transfers. Developed scalable design systems and UI components in Figma to support multi-state expansion and ensure consistency across platforms. Led all visual design, prototyping, and developer handoff, ensuring a smooth transition from design to implementation.
Product Designer at tiav.design
July 1, 2022 - September 1, 2023
Led end-to-end product design for web and mobile platforms across industries including retail, legal-tech, health & wellness, and fintech. Partnered with startups and early-stage teams to deliver 0→1 design, from discovery and wireframing to prototyping and developer handoff. Managed cross-functional collaboration with founders, engineers, and stakeholders to align business goals with user needs. Delivered high-impact design solutions under tight deadlines, using tools like Figma, Webflow, Notion, and Adobe Creative Suite.
Product Designer at tiav.design
July 1, 2022 - September 1, 2023
Led end-to-end product design for web and mobile platforms across industries including retail, legal-tech, health & wellness, and fintech. Partnered with startups and early-stage teams to deliver 0→1 design, from discovery and wireframing to prototyping and developer handoff. Managed cross-functional collaboration with founders, engineers, and stakeholders to align business goals with user needs. Delivered high-impact design solutions under tight deadlines, using tools like Figma, Webflow, Notion, and Adobe Creative Suite.
Content Designer, Content Strategist at Shine Talent
January 1, 2022 - July 1, 2022
Developed and executed content strategy aligned with user needs and business goals, increasing community satisfaction scores by 95%. Designed and produced graphics, copy, and resources for online professional development workshops, leading to a 55% increase in user engagement. Conducted user research, competitive analysis, and UX audits to inform design strategy and improve product-market fit. Collaborated with content creators to ensure alignment of visuals and copy, resulting in a cohesive user experience and higher interaction rates.
Content Designer, Content Strategist at Shine Talent
January 1, 2022 - July 1, 2022
Developed and executed content strategy aligned with user needs and business goals, increasing community satisfaction scores by 95%. Designed and produced graphics, copy, and resources for online professional development workshops, leading to a 55% increase in user engagement. Conducted user research, competitive analysis, and UX audits to inform design strategy and improve product-market fit. Collaborated with content creators to ensure alignment of visuals and copy, resulting in a cohesive user experience and higher interaction rates.

Education

B.A. at University of California Berkeley
January 1, 2015 - December 31, 2019
Certifications at Entrepreneurship & Technology (UX/UI Design)
January 1, 2019 - December 31, 2019
B.A. at University of California—Berkeley
January 1, 2010 - December 31, 2014
B.A. at University of California Berkeley
January 1, 2015 - December 31, 2019

Qualifications

UX/UI Design
January 11, 2030 - July 2, 2025
Entrepreneurship & Technology
January 11, 2030 - July 2, 2025
UX/UI Design
January 11, 2030 - July 2, 2025
Entrepreneurship & Technology
January 11, 2030 - July 2, 2025

Industry Experience

Software & Internet, Retail, Financial Services, Professional Services, Healthcare