I’m a senior web and digital designer who helps turn complex ideas into clear, effective digital experiences. I specialize in website design, visual systems, and scalable layouts that hold up in the real world. Most of my work focuses on creating intuitive, visually strong websites that are easy to use, easy to maintain, and built to support real content and business needs. I’ve worked across high-volume projects and fast-moving teams, collaborating closely with developers and stakeholders to keep work aligned and moving forward. My approach is practical and hands-on, focused on solving problems and making sure what gets designed actually gets built.…

Tim McCraley

I’m a senior web and digital designer who helps turn complex ideas into clear, effective digital experiences. I specialize in website design, visual systems, and scalable layouts that hold up in the real world. Most of my work focuses on creating intuitive, visually strong websites that are easy to use, easy to maintain, and built to support real content and business needs. I’ve worked across high-volume projects and fast-moving teams, collaborating closely with developers and stakeholders to keep work aligned and moving forward. My approach is practical and hands-on, focused on solving problems and making sure what gets designed actually gets built.…

Available to hire

I’m a senior web and digital designer who helps turn complex ideas into clear, effective digital experiences.

I specialize in website design, visual systems, and scalable layouts that hold up in the real world. Most of my work focuses on creating intuitive, visually strong websites that are easy to use, easy to maintain, and built to support real content and business needs.

I’ve worked across high-volume projects and fast-moving teams, collaborating closely with developers and stakeholders to keep work aligned and moving forward. My approach is practical and hands-on, focused on solving problems and making sure what gets designed actually gets built.

See more

Language

English
Fluent

Work Experience

Digital Design Director at MMGY Global
May 25, 2019 - December 29, 2025
• Created cohesive digital experiences that brought brands to life online, transforming complex content into intuitive, visually engaging websites that inspired client confidence and excitement about future possibilities • Partnered with clients throughout discovery and design, expanding initial concepts into cohesive digital visions that strengthened brand expression across websites, email, and marketing campaigns • Led design of 18+ CMS-driven marketing websites, establishing structure in a newly formed team and creating repeatable processes that enabled high-volume, multi-industry work to scale efficiently • Built and implemented scalable design systems from the ground up, aligning client expectations with design and development execution, and creating a shared foundation teams relied on across web and email • Overhauled email design workflows by replacing inconsistent, print-style layouts with modular, developer-friendly templates, reducing rebuilds, speeding up production, and ensuring emails rendered as designed • Helped clients navigate accessibility and digital brand standards early in the design process, creating a stronger foundation for informed decisions, consistent brand expression, and more effective digital experiences
Senior Interactive Art Director at Simpleview
July 5, 2009 - April 18, 2019
• Championed the belief that every destination deserved a website that felt like the destination itself, creating digital experiences that balanced storytelling, usability, and brand expression while moving beyond traditional tourism website conventions • Created excitement and alignment around creative direction by translating design rationale into collaborative conversations, helping clients envision stronger digital experiences and confidently shape the path forward • Led design across 200+ CMS-driven website builds over 10 years, consistently delivering high-quality work on schedule by aligning closely with project managers, maintaining design standards, and keeping projects moving smoothly through approval and development pipelines • Shifted design from one-off layouts to a modular system aligned with a proprietary CMS, improving development efficiency while ensuring each destination site maintained a distinct, non-template design • Promoted to creative lead, overseeing designers and high-volume web projects, mentoring team members new to digital, and improving communication across design and project management to ensure consistent, on-time delivery • Managed 10 designers, helping them develop digital skillsets and contributing to multiple promotions into senior and leadership roles
Interactive Design Director at LP&G, Inc
January 5, 2004 - June 22, 2009
• Advocated for digital experiences that carried the same level of craft and brand expression as print, helping establish web and email design as a stronger, more integrated part of the agency's creative offering • Extended brand experiences from print into digital, creating visually engaging websites that preserved brand personality while introducing new opportunities for interaction, storytelling, and connection online • Promoted to Interactive Design Director, leading digital projects with cross-functional teams, mentoring junior designers in interactive design, and establishing design-system standards that improved delivery consistency and reduced rework • Presented digital concepts in client meetings and new business pitches, helping clients understand the possibilities of web and interactive design while contributing to the growth of the agency's digital services

Education

Bachelor of Fine Arts, Visual Communications at The University of Arizona
January 1, 1996 - May 22, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet, Education, Retail, Government, Non-Profit Organization, Healthcare, Travel & Hospitality
    Pacific Retirement Services — Scalable Multi-Site System

    Designed a modular website system to unify more than 50 senior living communities under a single scalable framework. Balanced a calm, trustworthy visual direction with flexible templates and a color-driven component system that allowed each property to feel distinct. Improved launch speed, streamlined content management, and created consistency across web and email platforms.

    Inspiration Travel — Multi-Platform Travel Experience

    Led the design of a multi-layered travel platform connecting trip discovery, traveler dashboards, and headliner management tools. Translated a complex set of requirements into a clear, editorial-style experience using strong typography, flexible theming, and structured filtering. Delivered a cohesive system that improved engagement, increased bookings, and extended the brand across digital and print.

    San José Mineta International Airport — Airport Experience Platform

    Translated a newly launched airport brand into a scalable digital platform, defining how typography, color, and iconography function across complex content types. Designed a modular system to simplify high-volume information including flight data, maps, and traveler resources. Delivered a clear, accessible experience that improved usability while extending the brand into a cohesive digital product.