I’m a senior web and digital designer who helps turn complex ideas into clear, effective digital experiences. I specialize in website design, visual systems, and scalable layouts that hold up in the real world. Most of my work focuses on creating intuitive, visually strong websites that are easy to use, easy to maintain, and built to support real content and business needs. I’ve worked across high-volume projects and fast-moving teams, collaborating closely with developers and stakeholders to keep work aligned and moving forward. My approach is practical and hands-on, focused on solving problems and making sure what gets designed actually gets built.

Tim McCraley

I’m a senior web and digital designer who helps turn complex ideas into clear, effective digital experiences. I specialize in website design, visual systems, and scalable layouts that hold up in the real world. Most of my work focuses on creating intuitive, visually strong websites that are easy to use, easy to maintain, and built to support real content and business needs. I’ve worked across high-volume projects and fast-moving teams, collaborating closely with developers and stakeholders to keep work aligned and moving forward. My approach is practical and hands-on, focused on solving problems and making sure what gets designed actually gets built.

Available to hire

I’m a senior web and digital designer who helps turn complex ideas into clear, effective digital experiences.

I specialize in website design, visual systems, and scalable layouts that hold up in the real world. Most of my work focuses on creating intuitive, visually strong websites that are easy to use, easy to maintain, and built to support real content and business needs.

I’ve worked across high-volume projects and fast-moving teams, collaborating closely with developers and stakeholders to keep work aligned and moving forward. My approach is practical and hands-on, focused on solving problems and making sure what gets designed actually gets built.

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Language

English
Fluent

Work Experience

Digital Design Director at MMGY Global
May 1, 2019 - December 1, 2025
Led the design of 18+ CMS-driven marketing websites and established scalable processes within a newly formed design team, enabling high-volume, multi-industry work to scale efficiently. Created user-centered website experiences that simplify complex content and balance brand with usability, delivering clear, intuitive interfaces that built client confidence. Built and implemented scalable design systems across web and email, aligning client expectations with design and development execution. Overhauled email workflows with modular, developer-friendly templates, reducing rebuilds and speeding production. Advocated for accessibility and digital brand standards early in the design process to improve usability and decision-making across projects.
Senior Interactive Art Director at Simpleview
July 1, 2009 - May 1, 2019
Led design across 200+ CMS-driven website builds over 10 years in a high-volume environment, delivering high-quality work on schedule. Promoted to creative lead, overseeing designers and mentoring team members while improving cross-functional communication. Shifted design from one-off layouts to a modular system aligned with a proprietary CMS, improving development efficiency while preserving distinct brand identities. Strengthened design-to-development collaboration by involving developers earlier, reducing handoff friction. Mentored 10 designers, contributing to multiple promotions into senior and leadership roles.
Interactive Design Director at LP&G, Inc
January 3, 2004 - June 20, 2009
· Served as the agency’s primary digital designer, introducing web and email processes that reduced turnaround time and improved digital quality. · Promoted to Interactive Design Director, leading cross-functional teams and instituting design system standards that improved consistency and reduced rework. · Presented digital design concepts in client meetings and new business pitches, helping grow the agency’s interactive services.

Education

Bachelor of Fine Arts, Visual Communications at The University of Arizona
January 1, 1996 - May 22, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet, Education, Retail, Government, Non-Profit Organization, Healthcare, Travel & Hospitality