I’m Theodora Ntovas-Roth, an award-winning creative and art director with extensive experience spanning B2C and B2B across print and digital media. I founded YASOU skincare in 2014, where I built the brand from the ground up—driving branding, product design, packaging, custom publishing, and strategic growth, while also leading website, social media, marketing, video and copy efforts. My work reflects a deep commitment to visuals, storytelling, and delivering cohesive brand experiences that scale across channels. Beyond my own venture, I specialize in visual communications, brand creation, research and consulting, with a track record of leading boutique teams, managing complex projects, and guiding brands from concept through market launch. My career spans in-house agencies and independent studios, where I’ve guarded brand integrity and driven cross-platform publishing across print to digital for diverse industries.

Theodora Ntovas-Roth

I’m Theodora Ntovas-Roth, an award-winning creative and art director with extensive experience spanning B2C and B2B across print and digital media. I founded YASOU skincare in 2014, where I built the brand from the ground up—driving branding, product design, packaging, custom publishing, and strategic growth, while also leading website, social media, marketing, video and copy efforts. My work reflects a deep commitment to visuals, storytelling, and delivering cohesive brand experiences that scale across channels. Beyond my own venture, I specialize in visual communications, brand creation, research and consulting, with a track record of leading boutique teams, managing complex projects, and guiding brands from concept through market launch. My career spans in-house agencies and independent studios, where I’ve guarded brand integrity and driven cross-platform publishing across print to digital for diverse industries.

Available to hire

I’m Theodora Ntovas-Roth, an award-winning creative and art director with extensive experience spanning B2C and B2B across print and digital media. I founded YASOU skincare in 2014, where I built the brand from the ground up—driving branding, product design, packaging, custom publishing, and strategic growth, while also leading website, social media, marketing, video and copy efforts. My work reflects a deep commitment to visuals, storytelling, and delivering cohesive brand experiences that scale across channels.

Beyond my own venture, I specialize in visual communications, brand creation, research and consulting, with a track record of leading boutique teams, managing complex projects, and guiding brands from concept through market launch. My career spans in-house agencies and independent studios, where I’ve guarded brand integrity and driven cross-platform publishing across print to digital for diverse industries.

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Work Experience

Founder / Creative Director / Manager at YASOU skincare
January 1, 2014 - Present
Brand creation, implementation and strategic development; product design and manufacturing; packaging; custom publishing and ideation for startups; project management; website design, social media, marketing, promotions, video, copy, advertising; sales strategy and growth.
Creative/Art Director/Owner/Sole Proprietor at TNR DESIGN
January 1, 2007 - December 31, 2014
Visual communications, user experience, copy development, design, illustration, video and photo direction for digital to print; brand creation and implementation; front-end web design, web banners, digital advertising, video and digital publications; light-to-medium HTML coding; team leadership and vendor management.
Senior Art Director at REED BUSINESS INFORMATION (inhouse agency)
January 1, 1999 - December 31, 2007
Creative direction and brand guardian for multiple B2B titles across print to digital; brand strategy and development; custom publishing for electronic, engineering, graphic arts, hotels, restaurants and hospitality sectors; advertising, promotions, trade shows, digital banners and digital magazines; project management and talent direction.
Creative Director at REFRIGERATION SERVICE ENGINEERS SOCIETY
January 1, 1997 - December 31, 1998
Startup of the in-house art department; publishing, marketing, advertising and promotions; brand guardian of RSES; design and production of B2B monthly publication; management of illustrators, photographers, vendors and printers.
Creative Director at LAKE SHORE DRIVE MAGAZINE
January 1, 1995 - December 31, 1996
Creative and photo direction, redesign, concept and strategy development for a B2C monthly fashion/lifestyle publication; recruitment and management of art staff and vendors; advertising concept and production.

Education

Master of Communications at Pratt Institute
January 11, 2030 - February 10, 2026
Bachelor of Science in Advertising & Marketing at Southern Illinois University, Carbondale
January 11, 2030 - February 10, 2026

Qualifications

ASBPE Redesign Award
January 11, 2030 - February 10, 2026
Graphic Design USA Magazine Cover Award
January 11, 2030 - February 10, 2026
Graphic Design USA Promotional Piece Award
January 11, 2030 - February 10, 2026
Neehan Papers Award for Media Planner
January 11, 2030 - February 10, 2026
League of American Communications Professionals (LACP) Award for Kodak Publication “One”
January 11, 2030 - February 10, 2026

Industry Experience

Media & Entertainment, Professional Services