I’m Theodora Ntovas-Roth, an award-winning creative and art director with extensive experience spanning B2C and B2B across print and digital media. I founded YASOU skincare in 2014, where I built the brand from the ground up—driving branding, product design, packaging, custom publishing, and strategic growth, while also leading website, social media, marketing, video and copy efforts. My work reflects a deep commitment to visuals, storytelling, and delivering cohesive brand experiences that scale across channels.
Beyond my own venture, I specialize in visual communications, brand creation, research and consulting, with a track record of leading boutique teams, managing complex projects, and guiding brands from concept through market launch. My career spans in-house agencies and independent studios, where I’ve guarded brand integrity and driven cross-platform publishing across print to digital for diverse industries.
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