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I am a dynamic and strategic communications leader with over 20 years of experience crafting powerful narratives and driving integrated campaigns that deliver real business results. I excel at advising C-suite executives or getting hands-on with execution, transforming brand vision into compelling stories that resonate across media and stakeholders. Known for my creativity, emotional intelligence, and ability to interpret nuances, I thrive in fast-paced environments where agility and authentic storytelling are paramount. Throughout my career, I have successfully led communications for FDA approval processes, pioneered social-first influencer campaigns, and facilitated internal workshops that drive team alignment and culture. With proven expertise in strategic thinking and flawless execution, I build trusted advisor relationships and inspire cross-functional teams to achieve remarkable outcomes across regulated industries.…I am a dynamic and strategic communications leader with over 20 years of experience crafting powerful narratives and driving integrated campaigns that deliver real business results. I excel at advising C-suite executives or getting hands-on with execution, transforming brand vision into compelling stories that resonate across media and stakeholders. Known for my creativity, emotional intelligence, and ability to interpret nuances, I thrive in fast-paced environments where agility and authentic storytelling are paramount. Throughout my career, I have successfully led communications for FDA approval processes, pioneered social-first influencer campaigns, and facilitated internal workshops that drive team alignment and culture. With proven expertise in strategic thinking and flawless execution, I build trusted advisor relationships and inspire cross-functional teams to achieve remarkable outcomes across regulated industries.

Traci Tournoux

PR Freelancer, Content Producer, Brand Strategist, +1

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I am a dynamic and strategic communications leader with over 20 years of experience crafting powerful narratives and driving integrated campaigns that deliver real business results. I excel at advising C-suite executives or getting hands-on with execution, transforming brand vision into compelling stories that resonate across media and stakeholders. Known for my creativity, emotional intelligence, and ability to interpret nuances, I thrive in fast-paced environments where agility and authentic storytelling are paramount. Throughout my career, I have successfully led communications for FDA approval processes, pioneered social-first influencer campaigns, and facilitated internal workshops that drive team alignment and culture. With proven expertise in strategic thinking and flawless execution, I build trusted advisor relationships and inspire cross-functional teams to achieve remarkable outcomes across regulated industries.…I am a dynamic and strategic communications leader with over 20 years of experience crafting powerful narratives and driving integrated campaigns that deliver real business results. I excel at advising C-suite executives or getting hands-on with execution, transforming brand vision into compelling stories that resonate across media and stakeholders. Known for my creativity, emotional intelligence, and ability to interpret nuances, I thrive in fast-paced environments where agility and authentic storytelling are paramount. Throughout my career, I have successfully led communications for FDA approval processes, pioneered social-first influencer campaigns, and facilitated internal workshops that drive team alignment and culture. With proven expertise in strategic thinking and flawless execution, I build trusted advisor relationships and inspire cross-functional teams to achieve remarkable outcomes across regulated industries.

Available to hire

I am a dynamic and strategic communications leader with over 20 years of experience crafting powerful narratives and driving integrated campaigns that deliver real business results. I excel at advising C-suite executives or getting hands-on with execution, transforming brand vision into compelling stories that resonate across media and stakeholders. Known for my creativity, emotional intelligence, and ability to interpret nuances, I thrive in fast-paced environments where agility and authentic storytelling are paramount.

Throughout my career, I have successfully led communications for FDA approval processes, pioneered social-first influencer campaigns, and facilitated internal workshops that drive team alignment and culture. With proven expertise in strategic thinking and flawless execution, I build trusted advisor relationships and inspire cross-functional teams to achieve remarkable outcomes across regulated industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Vice President at Evoke Kyne

January 1, 2023 - September 2, 2025

Led and scaled account teams for high-profile pharmaceutical brands with end-to-end responsibility for communications and media strategies. Directed a migraine therapy's FDA approval lifecycle including regulatory meetings, media training, and nationwide press coverage featuring in the New York Times. Managed multi-million-dollar accounts for companies including Amgen, Novartis, Takeda, and BMS, navigating complex regulatory environments. Built and mentored a high-performing team, launched a widely adopted mentorship program, delivered year-over-year organic growth, and executed thought leadership initiatives such as ad boards and webinars to engage expert communities. Known as the 'client whisperer' for building strong client relationships and aligning multi-agency efforts.

Communications and Marketing Consultant at TNT Sparked PR

January 1, 2023 - Present

Founded and scaled a solo boutique PR and communications consultancy offering strategic messaging, brand storytelling, and media relations support for agencies and in-house teams facing rapid growth and regulatory milestones. Embedded with high-profile teams such as Novartis supporting year-long initiatives including an FDA approval process, managing five external PR agencies to ensure alignment and timely execution. Led influencer research and launched Novartis’ first Instagram campaign, revitalizing digital media strategy. Partnered with other agencies to resolve bandwidth issues and provide day-to-day PR support, and supported new business opportunities resulting in significant client wins. Trained field sales teams and entrepreneurs on social media content strategies and personal brand growth. Expertly managed varied communications deliverables and project management tools in fast-paced environments.

Senior Communications Manager at Green Room Communications

January 1, 2017 - September 2, 2025

Served as day-to-day lead on impactful PR programs across consumer health and medical devices, managing strategy, client relations, and budgets. Led PR efforts for Dexcom including FDA approval prep and secured a celebrity partnership with Nick Jonas, redefining brand image. Boosted PR budgets and client growth by showcasing influencer engagement ROI. Initiated the first Tumblr page for GSK Consumer Health, pioneering social media storytelling. Acted as interim VP of Operations managing staffing and operations alongside client responsibilities. Piloted internal communications programs to foster employee engagement and led new business pitch development securing long-term clients.

Vice President, Consumer Health and Social Media at HealthStar Public Relations

December 31, 2013 - September 2, 2025

Led national PR and communications strategies for consumer and prescription health brands, delivering integrated campaigns mixing media relations, influencer outreach, and crisis management. Directed celebrity partnerships and social media activations that resonated with audiences while maintaining brand reputation. Built and managed a national network of key opinion leaders such as physicians and nutritionists to serve as trusted campaign voices. Secured broad media coverage across multiple outlets and orchestrated events including press conferences and medical meetings ensuring strong media presence.

Group Manager at Lippe Taylor

January 1, 2008 - September 2, 2025

Led communications programs for top consumer, beauty, and wellness brands with a focus on media, advocacy, and celebrity-driven campaigns. Spearheaded national awareness campaigns for Digene’s HPV test including a WNBA partnership and celebrity advocacy culminating in a feature on The Oprah Winfrey Show, significantly increasing consumer awareness. Managed PR strategy for Restylane and Jenny Craig with combined science, spokespeople, and lifestyle storytelling to boost coverage and visibility. Oversaw creative development for dermatology, eye care, and nutrition brands including Galderma and the Contact Lens Council. Coordinated large-scale media tours and executive trainings ensuring message consistency and secured bylined articles and thought leadership publications.