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Sr. Copywriter for Amazon, Sony Pictures, Walt Disney Co., Royal Caribbean, Nestle, YMCA. Feature journalist for The Hollywood Reporter, Men's Fitness, Saturday Evening Post. Nine international awards for short films.…

Todd Coleman

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Sr. Copywriter for Amazon, Sony Pictures, Walt Disney Co., Royal Caribbean, Nestle, YMCA. Feature journalist for The Hollywood Reporter, Men's Fitness, Saturday Evening Post. Nine international awards for short films.…

Available to hire

Sr. Copywriter for Amazon, Sony Pictures, Walt Disney Co., Royal Caribbean, Nestle, YMCA.
Feature journalist for The Hollywood Reporter, Men’s Fitness, Saturday Evening Post.
Nine international awards for short films.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Author at Rheo Press

May 1, 2025 - Present

Serio-comic postmodern 'cautionary memoir' explaining the Peter Pan Syndrome from inside out: how we became an adolescent culture and why no one ever has to grow up. Lead authoring and brand positioning for the book, with development of launch materials and audience engagement strategy.

Marketing Promotions at Believe Entertainment, NEFARIOUS

March 1, 2023 - May 1, 2023

Oversaw WOM campaigns that kept indie feature in theaters nationwide for 9 weeks ($5.4M B.O.). Redesigned 11x17 mailer and delivered to 10K mailing list on time, despite “impossible” deadline. Created biweekly email campaign, plus radio “live read” scripts for online celebrities/influencers.

Sr. Copywriter at Amazon Workforce Staffing

March 1, 2022 - November 1, 2022

Oversaw lifecycle marketing for 10 million NA warehouse applicants, developed copy guidelines and SOPs, repositioned brand voice for outbound communications. Leveraged data to increase open rates and CTRs for email, text, and phone communications by 0.09%.

Sr. Copywriter at Royal Caribbean Cruise Lines

May 1, 2019 - March 1, 2020

Wrote/edited hundreds of shore excursions for Royal Caribbean and Celebrity Cruises websites.

Sr. Copywriter at JTI, Inc. (Japan Tobacco International)

January 1, 2018 - March 1, 2023

Wrote promotional videos and 360° brand marketing copy (ads/web/emails/POS/product copy). Created multi-platform content for EVP Global Communications; rollout of ServiceNow to 40K employees. Achieved a 50% market share increase for flagship LD cigarettes; created a detailed brand vision document for six cigarette brands / four sub-brands — 16 brands total.

Sr. Copywriter / ACD at Craftsman Media

September 1, 2016 - May 1, 2025

Nestlé: Wrote pre-race/post-race CRM email campaign for extreme athletes in U.S. & Canada. Microsoft: Wrote B2B video selling Xbox One in-game advertising solutions to global brands. EFI: Wrote 22-min. romantic-comedy to showcase 5 new color printing apps; wrote/directed award-winning family drama, Thanksgiving. Found Studios: Brand messaging/web content for aerospace clients using Storybrand model.

Sr. Copywriter at Disney Parks & Resorts Digital

August 1, 2014 - August 1, 2016

Led web writing for Walt Disney World Resort; promoted to top writer within 9 months. Created successful media landing pages for WDW Grandparents; developed CS/story arc for a new Disney brand that satisfied four competing divisions/stakeholders.

Freelance Video Producer at NYC & LA

January 1, 2004 - January 1, 2014

Wrote, directed, produced informational and fund-raising videos for Prison Fellowship; Colby Communications; YMCA/YWCA Retirement Fund; Good News Communications.