Available to hire
I am currently a freelance graphic design consultant with a successful history of delivering captivating visual solutions for diverse clients.
My expertise includes developing brand identities, creating restaurant collateral, designing packaging, and crafting engaging social media ads. I proficiently translate brand identities into innovative designs across print and digital mediums. As a detail-oriented collaborator, I’m known for consistently meeting project deadlines while upholding a strong grasp of design principles.
Experience Level
Language
English
Fluent
Work Experience
Freelance Graphic Design at White House Black Market
January 1, 2023 - January 1, 2024Spearheaded transformation of seasonal email campaigns; collaborated with the Art Director to craft a modern and captivating look for email marketing initiatives; revamped aesthetic to resonate with the audience.
Designer, Marketing at Saks OFF 5TH
January 1, 2019 - January 1, 2022Created editorial and promotional artwork featuring luxury brands such as Alexander McQueen, Brunello Cucinelli, Burberry, Effy, Gucci, Prada, Theory, and Versace. Devised creative solutions for seasonal campaigns and events, optimizing assets for web, promotional emails, printed mailers, and in-store signage.
Designer, Credit & Loyalty Marketing at Macy's
January 1, 2018 - January 1, 2019Conceptualized and implemented comprehensive marketing campaigns for Macy’s credit cards and loyalty programs. Collaborated with copywriters to develop inventive solutions across various platforms, including e-commerce, mobile, direct mail, and in-store experiences.
Senior Graphic Designer for North America at Godiva Chocolatier
January 1, 2017 - January 1, 2018Crafted captivating in-store signage, seasonal catalogs, POP/POS graphics, menu boards, displays, and promotional posters and mailers. Played a pivotal role in shaping key visuals for Godiva North America. Worked in close collaboration with the Director of Visual Merchandising and the Global 2D Designer to ensure a seamless creative process.
Production Designer at ANN TAYLOR LOFT
January 1, 2017 - January 1, 2017Participated actively in bi-weekly design meetings. Created in-store signage, window vinyls, and attention-grabbing 'barricades.' Crafted compelling email blasts and presentation boards. Also, skillfully developed templates, packaging prototypes, and precisely formatted files for printers.
Freelance Graphic Design at Coach
January 1, 2017 - January 1, 2017Collaborated with the Visual Merchandising team to craft visually appealing and informative monthly guidelines published on the web to provide clear instructions to store merchandising.
Director of Art & Marketing at X BY GOTTEX
January 1, 2016 - January 1, 2016Designed lookbooks and promotional materials while overseeing the management, design, and composition of Instagram content. Initiated influencer collaborations by coordinating casts and shoots; engaged in textile and pattern design and contributed to the revitalization of the existing website, as well as the creation of meticulously designed line sheets.
Graphic Design at IPPOLITA
January 1, 2013 - January 1, 2013Assisted the Art Director through shadowing, while taking charge of producing all communications collateral. Designed engaging email blasts showcasing new products and crafted PR books for stylist outreach. Spearheaded mood boards, contributed to the redesigned layout of specific pages on IPPOLITA.com, curated jewelry displays for the website, and innovated order form designs.
Education
BFA Graphic Design at School of Visual Arts
January 11, 2030 - January 1, 2013Fine Art at New World School of the Arts
January 11, 2030 - January 1, 2009Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services
Experience Level
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