Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Francesca Todisco, a freelance graphic design consultant based in New York. I deliver captivating visual solutions for diverse clients, specializing in building brand identities, restaurant collateral, packaging, and social media advertising. I translate brand identities into print and digital designs, collaborating closely with teams to meet project deadlines while applying strong design principles.…Hi, I’m Francesca Todisco, a freelance graphic design consultant based in New York. I deliver captivating visual solutions for diverse clients, specializing in building brand identities, restaurant collateral, packaging, and social media advertising. I translate brand identities into print and digital designs, collaborating closely with teams to meet project deadlines while applying strong design principles.

Francesca Todisco

Graphic Designer, Designer, Art Director, +3





Hi, I’m Francesca Todisco, a freelance graphic design consultant based in New York. I deliver captivating visual solutions for diverse clients, specializing in building brand identities, restaurant collateral, packaging, and social media advertising. I translate brand identities into print and digital designs, collaborating closely with teams to meet project deadlines while applying strong design principles.…Hi, I’m Francesca Todisco, a freelance graphic design consultant based in New York. I deliver captivating visual solutions for diverse clients, specializing in building brand identities, restaurant collateral, packaging, and social media advertising. I translate brand identities into print and digital designs, collaborating closely with teams to meet project deadlines while applying strong design principles.

Available to hire

Hi, I’m Francesca Todisco, a freelance graphic design consultant based in New York. I deliver captivating visual solutions for diverse clients, specializing in building brand identities, restaurant collateral, packaging, and social media advertising.

I translate brand identities into print and digital designs, collaborating closely with teams to meet project deadlines while applying strong design principles.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Graphic Design at White House Black Market

January 1, 2023 - January 1, 2024

Spearheaded transformation of seasonal email campaigns; collaborated with the Art Director to craft a modern and captivating look for email marketing initiatives; revamped aesthetic to resonate with the audience.

Designer, Marketing at Saks OFF 5TH

January 1, 2019 - January 1, 2022

Created editorial and promotional artwork featuring luxury brands such as Alexander McQueen, Brunello Cucinelli, Burberry, Effy, Gucci, Prada, Theory, and Versace. Devised creative solutions for seasonal campaigns and events, optimizing assets for web, promotional emails, printed mailers, and in-store signage.

Designer, Credit & Loyalty Marketing at Macy's

January 1, 2018 - January 1, 2019

Conceptualized and implemented comprehensive marketing campaigns for Macy’s credit cards and loyalty programs. Collaborated with copywriters to develop inventive solutions across various platforms, including e-commerce, mobile, direct mail, and in-store experiences.

Senior Graphic Designer for North America at Godiva Chocolatier

January 1, 2017 - January 1, 2018

Crafted captivating in-store signage, seasonal catalogs, POP/POS graphics, menu boards, displays, and promotional posters and mailers. Played a pivotal role in shaping key visuals for Godiva North America. Worked in close collaboration with the Director of Visual Merchandising and the Global 2D Designer to ensure a seamless creative process.

Production Designer at ANN TAYLOR LOFT

January 1, 2017 - January 1, 2017

Participated actively in bi-weekly design meetings. Created in-store signage, window vinyls, and attention-grabbing 'barricades.' Crafted compelling email blasts and presentation boards. Also, skillfully developed templates, packaging prototypes, and precisely formatted files for printers.

Freelance Graphic Design at Coach

January 1, 2017 - January 1, 2017

Collaborated with the Visual Merchandising team to craft visually appealing and informative monthly guidelines published on the web to provide clear instructions to store merchandising.

Director of Art & Marketing at X BY GOTTEX

January 1, 2016 - January 1, 2016

Designed lookbooks and promotional materials while overseeing the management, design, and composition of Instagram content. Initiated influencer collaborations by coordinating casts and shoots; engaged in textile and pattern design and contributed to the revitalization of the existing website, as well as the creation of meticulously designed line sheets.

Graphic Design at IPPOLITA

January 1, 2013 - January 1, 2013

Assisted the Art Director through shadowing, while taking charge of producing all communications collateral. Designed engaging email blasts showcasing new products and crafted PR books for stylist outreach. Spearheaded mood boards, contributed to the redesigned layout of specific pages on IPPOLITA.com, curated jewelry displays for the website, and innovated order form designs.

Designer, Credit & Loyalty Marketing at Macy’s

January 1, 2018 - January 1, 2019