I'm Kritika Nillawong, a UX/UI designer with 5 years of experience across FinTech, trading, and DeFi platforms. I’ve led end-to-end design for perpetual trading platforms, user dashboards, and AI-assisted interfaces. I translate complex financial systems into intuitive experiences that help users make fast, confident decisions. I collaborate closely with product managers and developers to ship production-ready designs, establish strong visual hierarchy, and improve accessibility across global audiences. My focus is on clarity, conversion, and enjoyable user experiences that empower users to trade, lend, swap, and manage assets with ease.

Kritika Nillawong

I'm Kritika Nillawong, a UX/UI designer with 5 years of experience across FinTech, trading, and DeFi platforms. I’ve led end-to-end design for perpetual trading platforms, user dashboards, and AI-assisted interfaces. I translate complex financial systems into intuitive experiences that help users make fast, confident decisions. I collaborate closely with product managers and developers to ship production-ready designs, establish strong visual hierarchy, and improve accessibility across global audiences. My focus is on clarity, conversion, and enjoyable user experiences that empower users to trade, lend, swap, and manage assets with ease.

Available to hire

I’m Kritika Nillawong, a UX/UI designer with 5 years of experience across FinTech, trading, and DeFi platforms. I’ve led end-to-end design for perpetual trading platforms, user dashboards, and AI-assisted interfaces. I translate complex financial systems into intuitive experiences that help users make fast, confident decisions.

I collaborate closely with product managers and developers to ship production-ready designs, establish strong visual hierarchy, and improve accessibility across global audiences. My focus is on clarity, conversion, and enjoyable user experiences that empower users to trade, lend, swap, and manage assets with ease.

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Experience Level

Expert
Expert
Intermediate

Language

English
Fluent
German
Beginner

Work Experience

UX/UI Designer at Alpha Innovations Lab
April 1, 2024 - Present
Led end-to-end design for global users in real-money trading and DeFi platforms, designing data-heavy dashboards (balances, positions, PnL, performance) and simplifying complex financial workflows into clean interfaces. Iterated based on user feedback and usage constraints, and prepared production-ready Figma files, components, and interaction states for development in close collaboration with product managers and frontend engineers.
Senior UX/UI Designer & Team Lead at Zrch
October 1, 2022 - April 1, 2024
Led the UX/UI design for Hjem, a real estate search platform, from concept to launch, improving accessibility with WCAG standards and achieving regulatory certification in Norway. Managed and mentored the design team, delivering feedback and performance reviews.
UX/UI Designer at PRIMO World
October 1, 2021 - October 1, 2022
Conducted user research and usability testing with bank staff to validate designs and understand private wealth clients’ needs. Redesigned the digital loyalty program for NESCAFÉ Line OA, engaging 6M+ users in Thailand; collaborated with Bangkok Bank, Rich Sports, Queen Sirikit National Convention Center and NESCAFÉ Thailand on digital product launches across banking, retail, and FMCG sectors.
Layout Designer at Freelance
January 1, 2016 - December 1, 2016
Led the design process for book page layouts from onboarding to final product launch.

Education

MA in Corporate Communications, Marketing, and Public Relations at University of Leeds, United Kingdom
January 11, 2030 - January 1, 2019
BA in Communication Arts at Chulalongkorn University, Thailand
January 11, 2030 - January 1, 2016

Qualifications

The Ultimate Guide to Visual Perception and Design
January 11, 2030 - January 1, 2025
Design for Behavior Change
January 11, 2030 - January 1, 2023
Google UX Design
January 11, 2030 - January 1, 2021

Industry Experience

Financial Services, Software & Internet, Real Estate & Construction, Professional Services

Experience Level

Expert
Expert
Intermediate