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I'm Adetola Awarun, a seasoned SEO and performance marketing specialist with 5+ years of experience driving organic growth, technical site health, and content-driven performance. I thrive on collaborating with product, content, UX, and analytics teams to embed SEO and CRO into every digital touchpoint, and I stay ahead of AI search trends to inform optimization strategies.…

Adetola Awarun

SEO Expert, Digital Marketer, Growth Marketer, +2

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I'm Adetola Awarun, a seasoned SEO and performance marketing specialist with 5+ years of experience driving organic growth, technical site health, and content-driven performance. I thrive on collaborating with product, content, UX, and analytics teams to embed SEO and CRO into every digital touchpoint, and I stay ahead of AI search trends to inform optimization strategies.…

Available to hire

I’m Adetola Awarun, a seasoned SEO and performance marketing specialist with 5+ years of experience driving organic growth, technical site health, and content-driven performance.

I thrive on collaborating with product, content, UX, and analytics teams to embed SEO and CRO into every digital touchpoint, and I stay ahead of AI search trends to inform optimization strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Specialist at Fuelist Digital LLC

June 1, 2024 - Present

Led technical SEO audits, Core Web Vitals fixes, and structured data implementation across 30+ client websites. Boosted target keyword rankings by 15-20 positions and increased organic traffic by up to 150%. Designed internal linking strategies aligned with semantic SEO and topical authority. Collaborated with developers, content, and design teams to embed SEO into all digital initiatives. Monitored AI search trends (voice and visual search) to inform optimizations.

Digital & Performance Marketing Executive at Sterling Bank Plc

September 1, 2022 - January 1, 2025

Led integrated SEO and paid performance campaigns across high-traffic platforms. Saved NGN 3.5M quarterly through internal SEO operations and automation. Used GA4, Google Search Console, and Looker Studio to report and visualize performance data. Supported entity-based and E-E-A-T content enhancements for improved SERP visibility.

Digital Marketing Executive at Arwana

April 1, 2024 - June 1, 2024

Ran SEO and Google Ads campaigns to drive qualified traffic and conversions. Used Instantly.ai and Klaviyo to scale email automation and lead generation. Optimized semantic structure and metadata across CMS environments.

SEO & Growth Specialist at Claustro

January 1, 2021 - May 1, 2023

Delivered 120% traffic growth and 50% conversion lift through on-page SEO and content optimization. Rolled out SEO automation workflows and entity-based schema updates. Monitored algorithm changes and tested AI tools to streamline SEO execution.

SEO Content Manager at Luxedental

November 1, 2021 - June 1, 2022

Increased organic traffic by 43% in 6 months through UX-integrated content revamps. Led keyword research with intent-focused strategy, boosting appointment conversions by 9%. Applied structured data markup and E-E-A-T principles sitewide.

Page 1 Digital Marketing Associate at Tuteria

August 1, 2020 - September 1, 2021

Managed NGN 50M ad budget across search and social. Used analytics tools like Mixpanel and Google Data Studio to inform campaign direction. Created high-converting landing pages and lead nurture flows.