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I am a marketing and strategy professional with international experience in business analysis, data-driven strategy, and cross-functional project management across fast-paced global environments. Having lived in five countries, I bring cultural fluency, adaptability, and a global mindset.\n\nI aim to contribute to my next team by turning analytical insights into commercial actions, solving problems with structured approaches, and collaborating across functions to support brand growth, innovation, and portfolio development.…I am a marketing and strategy professional with international experience in business analysis, data-driven strategy, and cross-functional project management across fast-paced global environments. Having lived in five countries, I bring cultural fluency, adaptability, and a global mindset.\n\nI aim to contribute to my next team by turning analytical insights into commercial actions, solving problems with structured approaches, and collaborating across functions to support brand growth, innovation, and portfolio development.

Tolga Kara

Brand Strategist, Marketing Strategist, Product Marketer, +2

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I am a marketing and strategy professional with international experience in business analysis, data-driven strategy, and cross-functional project management across fast-paced global environments. Having lived in five countries, I bring cultural fluency, adaptability, and a global mindset.\n\nI aim to contribute to my next team by turning analytical insights into commercial actions, solving problems with structured approaches, and collaborating across functions to support brand growth, innovation, and portfolio development.…I am a marketing and strategy professional with international experience in business analysis, data-driven strategy, and cross-functional project management across fast-paced global environments. Having lived in five countries, I bring cultural fluency, adaptability, and a global mindset.\n\nI aim to contribute to my next team by turning analytical insights into commercial actions, solving problems with structured approaches, and collaborating across functions to support brand growth, innovation, and portfolio development.

Available to hire

I am a marketing and strategy professional with international experience in business analysis, data-driven strategy, and cross-functional project management across fast-paced global environments. Having lived in five countries, I bring cultural fluency, adaptability, and a global mindset.\n\nI aim to contribute to my next team by turning analytical insights into commercial actions, solving problems with structured approaches, and collaborating across functions to support brand growth, innovation, and portfolio development.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Turkish

Fluent

English

Fluent

French

Beginner

Work Experience

Assistant Brand Manager (BNL) at Reckitt

June 1, 2025 - Present

Led cross-functional performance analyses across Belgium and the Netherlands using Nielsen and IQVIA data to assess category trends and inform portfolio decisions. Built automated KPI dashboards in Excel and Power BI, accelerating reporting and decision-making. Collaborated with supply chain, finance, and commercial teams to optimize processes and strengthen data visibility, improving cross-functional execution and alignment with strategic goals.

Strategic Consultant Intern at Concordia Textiles - Estambril International

April 1, 2025 - June 1, 2025

Analyzed sourcing and operational processes to identify bottlenecks and standardize workflows across production and logistics. Designed and implemented a process-improvement roadmap targeting a 5% efficiency increase through cost reduction and timeline optimization. Partnered with operations and procurement to enhance data management, reporting structure, and continuous improvement culture.

Global Graduate Program - Premium Rakı at Diageo

January 1, 2024 - August 1, 2024

Co-led the Kulüp Rakı Delüks launch, establishing its premium brand identity through cross-market analysis and data-driven positioning; translated IPSOS and Kantar insights into actionable recommendations, contributing to high mindshare at launch. Conducted consumer segmentation and market analysis to identify target demographics and supported Tekirdağ Rakısı assortment launches while leading cross-functional teams. Planned multiple launches across seven cities, coordinating 11 agencies to ensure on-time and on-budget execution.

Marketing Trainee at Johnnie Walker

August 1, 2023 - January 1, 2024

Developed and launched targeted campaigns while coordinating several agencies and sales teams, contributing to a 1.1% YoY market share increase in a regulated FMCG environment. Executed customer strategy and brand planning cycles aligned with consumer insights and competitive analysis, applying continuous improvement to strengthen premium positioning.

Global Learning & Capability Intern at Getir

April 1, 2021 - July 1, 2022

Automated training workflows and performance evaluations, reducing manual work by 40% and sharpening decision-making for strategic project management. Developed a performance management system for 4,000 employees, piloted in multiple countries and scaled across 11 countries on three continents, driving process improvements and data-informed decision-making.