Tolu Madariola

Managed social media analytics (weekly/monthly) using Hootsuite and created data-led social and content strategy. Planned and scheduled launches across multiple platforms (teasers, pre-launch, post-launch, events). Fully managed Instagram (weekly schedule, aesthetic feed planning, content creation and editing including broadcasts), and fully managed TikTok (weekly schedule, audience engagement via commenting/reposting/stitching). Planned feeds in Planoly and scheduled captions in Hootsuite. Coordinated photo shoots, events, and brand collaborations; managed social graphics for stories; supported brand activations (events and shoots abroad). Handled LinkedIn posting for launch milestones and industry updates. Presented and managed TikTok Lives (e.g., managing live baskets setup). Liaised with TikTok HQ live sessions and offered assistance for collaboration. Managed 2 social team members and reported to senior leadership including the CEO, Global Marketing Director and Brand Manager.

Fully managed the LullaBELLZ TikTok account, growing the account from 95k to 101.4k in 6 months organically with no financial spend behind the content. Managed the Lulla BELLZ Instagram account, including planning and scheduling posts via Dash Hudson. Reported and analyzed social media metrics to refine social and content strategy. Coordinated photo shoots, events and brand collaborations; supported influencer outreach; managed daily content creation and video editing (in-house and on set). Produced social graphics for the feed and stories and managed brand activations (events and shoots abroad). Provided TikTok Live content strategy and management (including live basket setups). Liaised with TikTok HQ lives, and worked with leadership for collaboration. Managed 2 social team members and coordinated cross-departmental and external collaboration.