Edited video content for agencies and international brands across advertising, short films, and music videos—delivering to brief and deadline for external clients. Planned, wrote, shot, and edited original digital campaigns covering album releases, artist profiles, and festival coverage, applying the same production standards used in client work for a fast-growing, largely international audience. Produced consistent content across formats (short-form video, long-form cultural writing, and social copy) by adapting a single concept across TikTok, articles, and social channels. Tracked platform performance (views, engagement, and audience demographics) to inform editing and campaign decisions. Built media kits and pitch-ready structures for organic content partnership opportunities, combining client-side editing experience with results-driven insights.