I’m Tom Da Rold, a freelance product designer and UX/UI specialist based in Marseille. I turn product visions into clear, responsive marketing and web experiences—designing landing pages, user flows, and user interfaces that feel smooth from first click to conversion. I also build dev-ready Figma files and can bridge design to implementation when needed. My background spans UX auditing, SaaS and education products, and end-to-end work from art direction through responsive design and React development. I enjoy making complex services easy to understand through visual storytelling and practical service explainers, and I’ve supported measurable outcomes like better onboarding conversions and improved lead generation through B2B and e-commerce experience design.…

Tom Da Rold

I’m Tom Da Rold, a freelance product designer and UX/UI specialist based in Marseille. I turn product visions into clear, responsive marketing and web experiences—designing landing pages, user flows, and user interfaces that feel smooth from first click to conversion. I also build dev-ready Figma files and can bridge design to implementation when needed. My background spans UX auditing, SaaS and education products, and end-to-end work from art direction through responsive design and React development. I enjoy making complex services easy to understand through visual storytelling and practical service explainers, and I’ve supported measurable outcomes like better onboarding conversions and improved lead generation through B2B and e-commerce experience design.…

Available to hire

I’m Tom Da Rold, a freelance product designer and UX/UI specialist based in Marseille. I turn product visions into clear, responsive marketing and web experiences—designing landing pages, user flows, and user interfaces that feel smooth from first click to conversion. I also build dev-ready Figma files and can bridge design to implementation when needed.

My background spans UX auditing, SaaS and education products, and end-to-end work from art direction through responsive design and React development. I enjoy making complex services easy to understand through visual storytelling and practical service explainers, and I’ve supported measurable outcomes like better onboarding conversions and improved lead generation through B2B and e-commerce experience design.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

French
Fluent
English
Advanced

Work Experience

Co-founder & Product Designer, End-to-end Fintech SaaS at Finsy a
September 1, 2024 - September 1, 2025
Co-founded and designed a fintech SaaS product with a strong UX focus, delivering 120+ screens and driving improvements including ~27% higher onboarding conversion. Worked across product definition, user experience, and screen-level UI/flow design.
Co-founder & Product Designer at Finsya
September 1, 2024 - September 1, 2025
Co-founded and designed an end-to-end fintech SaaS experience with 120+ screens, improving onboarding conversion by 27%. Worked across product design and UX execution, defining flows and interfaces to streamline the product journey for users.
Digital Lead, UX & Automation at Localiz z
June 1, 2024 - Present
Led UX and automation for a B2B website and B2C e-commerce redesign, improving SEO traffic and B2B lead conversion. Automated forms and workflows to reduce data-entry errors; focused on responsive UX and structured user journeys.
Digital Lead (UX & Automation) at Localiz(z)
June 1, 2024 - Present
Led B2B and B2C website UX and e-commerce redesign, improving SEO traffic and B2B lead conversion. Automated forms and workflows, reducing data-entry errors, and coordinated UX improvements and growth-oriented updates across digital touchpoints.
UX/UI Designer, Blockchain Product at Coex ya
March 1, 2024 - January 1, 2025
Designed user flows and interfaces for a blockchain product for Tedij i. Worked on an e-signature product integration with Microsoft 365, focusing on UX clarity and interface consistency for complex workflows.
Independent Product Designer, UX/UI at Freelance
March 1, 2024 - Present
UX/UI and landing pages for SaaS and apps, from UX audit to delivered Figma designs. Covers responsive marketing websites and service landing pages, visual storytelling, user flows, and dev-ready design files; React build support when required.
UX/UI Designer (Blockchain Product) at Coexya
March 1, 2024 - January 20, 2025
Designed user flows and interfaces for the Tedij i blockchain product, including an e-signature product integrated with Microsoft 365. Focused on clear UX patterns, interface design, and integration-friendly user journeys.
Independent Product Designer (UX/UI, Landing Pages, Marketing Websites) at Prod uix
March 1, 2024 - Present
Designing UX/UI and dev-ready marketing experiences, including landing pages and responsive marketing websites. Deliverables cover user flows, visual storytelling, and Figma design files for SaaS, AI and education products, from UX/UI audits through handoff and—when needed—React implementation.

Education

Master of Engineering, Computer Science, Big Data & UX at CPE Lyon
September 20, 2020 - September 20, 2024
Master in Product Management (Blockchain/Fintech) at BBM
January 1, 2022 - January 1, 2023
Master of Engineering (Computer Science, Big Data & UX) at CPE Lyon
September 20, 2020 - September 20, 2024
Master in Product Management (Blockchain / Fintech) at BBM
January 1, 2022 - December 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Education, Energy & Utilities, Financial Services, Computers & Electronics