Tomer Gips

Owner and operator of a digital marketing agency providing performance marketing solutions for Israeli and international clients across multiple industries. Develop tailored marketing strategies based on business goals, target audiences, and budget allocation. Manage high-budget campaigns across Google Ads, Meta, TikTok, YouTube, LinkedIn, Taboola, Outbrain, and direct media buying channels. Lead external creative and production teams, including designers, video editors, developers, and copywriters, to deliver marketing assets. Analyze campaign performance using Google Analytics 4, Appsflyer, and advanced reporting tools to optimize ROI and business growth.

Led the Growth Marketing department for a global social / live-streaming app. Directed global growth strategy across web and mobile platforms, managing Paid Acquisition and ASO functions. Managed and oversaw a $3M+ monthly acquisition budget across multiple channels, geographies, and audience segments. Rebuilt the Web & Mobile attribution infrastructure, improving tracking accuracy and performance measurement. Produced executive-level performance reports and translated data insights into actionable growth initiatives. Collaborated with Product, Creative, and Analytics teams to improve user acquisition and retention across company products.

Led all digital marketing campaigns for a leading Israeli advertising agency. Led digital strategy and campaign management for Israeli and international clients across multiple industries. Managed media budgets exceeding 500K ILS/month across Google, Meta, LinkedIn, Taboola, and Outbrain. Supervised Creative and Social Media teams to align branding and performance marketing objectives. Negotiated and executed media partnerships with leading Israeli publishers including Keshet12, Ynet, N12, TheMarker, and Globes. Contributed to agency growth through client retention, upselling, and strategic pitching activities.