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I'm Tomer Gips, a seasoned marketing leader with a rare blend of C-suite strategy and hands-on performance execution. I've built and scaled paid acquisition across mobile apps and web products in global markets, managing $3M+ in monthly budgets and leading cross-functional growth teams. Whether I'm in the CMO seat or rolling up my sleeves as a solo growth operator, I’m prepared for async, remote-first environments and excel at turning data into actionable growth—aligning product, creative, and analytics to drive sustainable ROI. I’m comfortable across the entire funnel—from data infrastructure and attribution to product, creative, and analytics—translating insights into actionable growth initiatives that deliver ROI.…I'm Tomer Gips, a seasoned marketing leader with a rare blend of C-suite strategy and hands-on performance execution. I've built and scaled paid acquisition across mobile apps and web products in global markets, managing $3M+ in monthly budgets and leading cross-functional growth teams. Whether I'm in the CMO seat or rolling up my sleeves as a solo growth operator, I’m prepared for async, remote-first environments and excel at turning data into actionable growth—aligning product, creative, and analytics to drive sustainable ROI. I’m comfortable across the entire funnel—from data infrastructure and attribution to product, creative, and analytics—translating insights into actionable growth initiatives that deliver ROI.

Tomer Gips

Growth Marketer, Marketing Strategist, Digital Marketer, +1

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I'm Tomer Gips, a seasoned marketing leader with a rare blend of C-suite strategy and hands-on performance execution. I've built and scaled paid acquisition across mobile apps and web products in global markets, managing $3M+ in monthly budgets and leading cross-functional growth teams. Whether I'm in the CMO seat or rolling up my sleeves as a solo growth operator, I’m prepared for async, remote-first environments and excel at turning data into actionable growth—aligning product, creative, and analytics to drive sustainable ROI. I’m comfortable across the entire funnel—from data infrastructure and attribution to product, creative, and analytics—translating insights into actionable growth initiatives that deliver ROI.…I'm Tomer Gips, a seasoned marketing leader with a rare blend of C-suite strategy and hands-on performance execution. I've built and scaled paid acquisition across mobile apps and web products in global markets, managing $3M+ in monthly budgets and leading cross-functional growth teams. Whether I'm in the CMO seat or rolling up my sleeves as a solo growth operator, I’m prepared for async, remote-first environments and excel at turning data into actionable growth—aligning product, creative, and analytics to drive sustainable ROI. I’m comfortable across the entire funnel—from data infrastructure and attribution to product, creative, and analytics—translating insights into actionable growth initiatives that deliver ROI.

Available to hire

I’m Tomer Gips, a seasoned marketing leader with a rare blend of C-suite strategy and hands-on performance execution. I’ve built and scaled paid acquisition across mobile apps and web products in global markets, managing $3M+ in monthly budgets and leading cross-functional growth teams. Whether I’m in the CMO seat or rolling up my sleeves as a solo growth operator, I’m prepared for async, remote-first environments and excel at turning data into actionable growth—aligning product, creative, and analytics to drive sustainable ROI.

I’m comfortable across the entire funnel—from data infrastructure and attribution to product, creative, and analytics—translating insights into actionable growth initiatives that deliver ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Language

Hebrew (modern)

Fluent

English

Fluent

Work Experience

Owner at PUBLICO – Digital Marketing Agency

January 1, 2024 - Present

Owner and operator of a digital marketing agency providing performance marketing solutions for Israeli and international clients across multiple industries. Develop tailored marketing strategies based on business goals, target audiences, and budget allocation. Manage high-budget campaigns across Google Ads, Meta, TikTok, YouTube, LinkedIn, Taboola, Outbrain, and direct media buying channels. Lead external creative and production teams, including designers, video editors, developers, and copywriters, to deliver marketing assets. Analyze campaign performance using Google Analytics 4, Appsflyer, and advanced reporting tools to optimize ROI and business growth.

Director of Growth at Tango

January 1, 2022 - January 1, 2024

Led the Growth Marketing department for a global social / live-streaming app. Directed global growth strategy across web and mobile platforms, managing Paid Acquisition and ASO functions. Managed and oversaw a $3M+ monthly acquisition budget across multiple channels, geographies, and audience segments. Rebuilt the Web & Mobile attribution infrastructure, improving tracking accuracy and performance measurement. Produced executive-level performance reports and translated data insights into actionable growth initiatives. Collaborated with Product, Creative, and Analytics teams to improve user acquisition and retention across company products.

Head of Digital at Ashkenazy Zaltsman BSA

January 1, 2019 - January 1, 2022

Led all digital marketing campaigns for a leading Israeli advertising agency. Led digital strategy and campaign management for Israeli and international clients across multiple industries. Managed media budgets exceeding 500K ILS/month across Google, Meta, LinkedIn, Taboola, and Outbrain. Supervised Creative and Social Media teams to align branding and performance marketing objectives. Negotiated and executed media partnerships with leading Israeli publishers including Keshet12, Ynet, N12, TheMarker, and Globes. Contributed to agency growth through client retention, upselling, and strategic pitching activities.

Campaign Manager at Freelance

January 1, 2017 - January 1, 2019

Managed campaigns across multiple channels for Israeli and international clients, developing and optimizing paid media strategies, and coordinating creative production.

Campaign Manager at Intomedia

January 1, 2016 - January 1, 2017

Campaign Manager responsible for planning and executing paid media campaigns and performance optimization for clients.

Freelance Graphic Designer at Self-employed

January 1, 2012 - January 1, 2016

Provided freelance graphic design services including branding, creative assets, and visual design for multiple clients.

SEO Manager

January 1, 2004 - January 1, 2006

Managed search engine optimization initiatives and strategies for client projects.