Available to hire
I am a creative, hands-on Visual Merchandiser and Store Designer with a proven track record of driving sales through compelling displays and thoughtful store planning. My background in Fine Art gives me a conceptual mindset and a constant drive to think outside the box, always aiming to create a ‘wow’ moment for shoppers.
In my current role I oversee multiple projects from initial planning to final implementation, coordinating builds and seasonal displays with a focus on quality, safety, and brand consistency. I thrive in collaborative environments with other creatives and builders, delivering high-standard results on tight deadlines.
Experience Level
Expert
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Language
English
Fluent
Work Experience
Visual Merchandiser / Store Designer at IKEA
January 1, 2021 - January 1, 2023Curated home furnishing displays to drive sales and customer inspiration. Delivered store rebuilds and rapid display changes to a high standard in tight deadlines, adhering to store health and safety regulations.
Store Designer at IKEA
January 1, 2023 - PresentDesign and project management across the store; produced design concepts, mood boards and product strategies for the store commercial team. Coordinated CNC machinery and produced templates to add bespoke visual impact. Led Christmas Shop design (two consecutive years) and contributed to top sales across UK/IE. Co-created display solutions with Service Office for rollout across UK/IE stores. Conducted customer home visits and market research to inform customer-led design decisions.
Creative Designer at IKEA
January 1, 2022 - PresentLead Visual Merchandising and Store Design across live events, festivals and retail environments. Managed seasonal installations, Christmas Shop design (two consecutive years) achieving strong sales; collaborated with design, build and production teams; led expansion projects including Oxford Street flagship store rebuild and LADAX concept stores; produced technical packs in Revit and AutoCAD for build, carpentry and graphics; current Store Designer delivering temporary and permanent environments.
Art Department / Scenic Designer at Boomtown Festival
January 1, 2022 - December 31, 2022Design and build large-scale scenic environments and props for festival stages; on-site assembly, rigging and safety; collaboration with designers and production teams to deliver immersive sets; prop making and large-scale set construction; installation of vinyl, decoration and branded assets across festival sites.
Art Department / Scenic Designer at Zen Festival
January 1, 2023 - December 31, 2023Creative design and production for festival concepts and live events; cross-functional collaboration with creative and production teams; development of set visuals and spatial design.
Art Department / Scenic Designer at Snowbombing Festival
January 1, 2025 - December 31, 2025Design and execution of immersive festival visuals and staged environments; collaboration with live event teams to deliver high-impact visuals.
Art Department / Scenic Designer at OCD Studio - TV Commercial
January 1, 2025 - December 31, 2025Set design and on-site production work for TV commercial projects; manage scenic production and installation aligned with client brief.
Visual Merchandiser at IKEA
January 1, 2021 - January 1, 2023Coordinated product displays and in-store merchandising, driving sales and delivering home furnishing inspiration for customers. Worked across concept development and execution, ensuring high visual standards.
Expansion Team / Oxford Street Store Build - Flagship Store at IKEA
January 1, 2025 - PresentSelected to lead flagship store rebuilds as part of the Expansion Team; built immersive media around the store and coordinated product display changes to support a major build.
New Concept Store Planner at IKEA
January 1, 2025 - PresentChosen to design and implement two new XS concepts in UK stores through CAD and practical experience; planned and built to tight deadlines for store openings.
Visual Merchandiser at IKEA Expansion Team, Oxford Street Store Build
January 1, 2021 - January 1, 2023Coordination and curation of products to create home furnishing displays for every unique customer to drive sales. Implemented store rebuilds and display changes to high standards and fast deadlines, adhering to health and safety guidelines.
Designer & Project Manager at IKEA UK & IE – Store Design / Department Rebuilds
January 1, 2023 - PresentDesign and project management for department rebuilds and seasonal displays; presenting design processes including mood boards and product choices to store commercial teams and Head Office; drafting templates and programming CNC machinery to create extra layers of visual impact in displays.
Store Planner at IKEA Expansion Team – Oxford Street Store Build
January 1, 2025 - PresentSelected for flagship store build; completed immersive media rounds to the store; ensured strong product dominance and commercial lighting to create the ultimate customer experience.
Concept Store Planner at IKEA – New Concept Store Planner
January 1, 2025 - PresentChose and implemented 2 new XS concepts stores in the UK through CAD with competency in CAD and experience in the role; planned and built to tight deadlines for store openings.
Stage Designer at Boomtown Festival
January 1, 2022 - December 31, 2022Worked in large-scale assemblies for stage elements and securing safely; operated in a fast-paced environment with other creatives and builders to complete stage components within tight schedules; installed vinyl and decor across festival to advertise brand partnerships and drive sales.
Stage Designer at Zen Festival
January 1, 2023 - December 31, 2023Scenic painting to create realistic textures and prop making; worked on large-scale stage elements and ensured safe storage and handling of props; collaborated with crews to meet festival timelines.
Stage Designer / Props Technician at Snow Bombing Festival
January 1, 2025 - December 31, 2025Scenic painting and prop making; building stage elements and coordinating with creatives to meet festival schedules; ensuring safe handling and storage of props.
Stage / Prop Technician at Centre Force 883 RTN London
January 1, 2025 - December 31, 2025Props and stage piece organization for storage; assisting with quick-stage setups and ensuring safety compliance during installations.
Scenic Painter / Studio Artist at OC Studio (TV advert)
January 1, 2025 - December 31, 2025Scenic painting to create realistic textures and prop making for television adverts; working with a team to deliver stage visuals on time.
Expansion Team – Oxford Street Store Build at IKEA
January 1, 2023 - January 1, 2025Led flagship store expansion build; created immersive displays; ensured on-time delivery and adherence to brand standards.
Art Department / Designer at Boomtown Festival
January 1, 2022 - December 31, 2022Installed vinyl and decor across festival to advertise brand partnerships and drive sales; organized props and stage elements for storage; ensured safety.
Art Department / Designer at Snowbombing Festival
January 1, 2025 - December 31, 2025Scenic painting to create realistic textures and prop making; worked in fast-paced environment with other creatives and builders to complete stage on schedule; rigging and storage organization.
Stage/Prop Coordinator at Centre Force
January 1, 2025 - PresentRigging and derigging events safely; organization of props and stage pieces for storage; install vinyl and decor across festival to advertise brand partnerships and drive sales.
Art Department / Studio at OCD Studio (TV Advert)
January 1, 2025 - PresentScenic painting and prop making for TV advertisement; collaborated with large teams to create textures and stage elements.
Education
BA (Hons) Fine Art (1st Class) at Nottingham Trent University
January 1, 2018 - January 1, 2021Foundation Diploma in Art & Design at South Essex College
January 1, 2017 - January 1, 2018BA (Hons) Fine Art (1st Class) at Nottingham Trent University
January 1, 2018 - January 1, 2021Foundation Diploma in Art & Design at South Essex College
January 1, 2017 - January 1, 2018BA (Hons) Fine Art (First Class) at Nottingham Trent University
January 1, 2018 - January 1, 2021Foundation Diploma in Art & Design at South Essex College
January 1, 2017 - January 1, 2018Foundation Diploma in Art & Design at South Essex College
January 1, 2017 - January 1, 2018Honours Fine Art (1st Class) at Nottingham Trent University
January 1, 2018 - January 1, 2021Foundation Diploma in Art & Design at South Essex College
January 1, 2017 - January 1, 2018BA Hons Fine Art (1st Class) at Nottingham Trent University
January 1, 2018 - January 1, 2021Qualifications
Industry Experience
Media & Entertainment, Retail, Manufacturing, Professional Services, Education, Other
Experience Level
Expert
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