Integrated marketing & growth specialist focused on brand development and performance. Supports companies and e-commerce businesses with market positioning, advertising campaigns, CRM/marketing automation, and digital performance optimization. Master’s graduate in Marketing & Business Communication (University of Verona) with experience managing social media, editorial planning, website development, SEO and lead generation. Skilled in campaign creation and management, using tools such as Klaviyo and Brevo, and in building measurable marketing strategies.

Integrated marketing & growth specialist focused on brand development and performance. Supports companies and e-commerce businesses with market positioning, advertising campaigns, CRM/marketing automation, and digital performance optimization. Master’s graduate in Marketing & Business Communication (University of Verona) with experience managing social media, editorial planning, website development, SEO and lead generation. Skilled in campaign creation and management, using tools such as Klaviyo and Brevo, and in building measurable marketing strategies.

Available to hire

Integrated marketing & growth specialist focused on brand development and performance. Supports companies and e-commerce businesses with market positioning, advertising campaigns, CRM/marketing automation, and digital performance optimization.

Master’s graduate in Marketing & Business Communication (University of Verona) with experience managing social media, editorial planning, website development, SEO and lead generation. Skilled in campaign creation and management, using tools such as Klaviyo and Brevo, and in building measurable marketing strategies.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Italian
Fluent
English
Intermediate

Work Experience

Marketing Strategist at Lin o's & Co.
September 1, 2022 - April 30, 2026
Project management and digital marketing strategy. Handles influencer marketing, social media strategy development, and campaign management and creation (ADV). Manages CRM/email marketing, website development support, and development of social media editorial plans and graphic content. Performs SEO and blog/article writing for websites.
Communication & Marketing Manager at Verona Unite(d)
May 1, 2021 - Present
Manages social profiles (Instagram, LinkedIn, Facebook), content creation (photos/graphics/videos), insights analysis, and campaign management and creation (ADV). Coordinates press relations and event organization.
Trainee / Office Accountant at Chartered accountant firm Dr Baso
January 1, 2019 - September 30, 2020
Supports client account management, checks accounting situations, performs account/ledger reconciliations, VAT settlements, and sets up 730 and Unico forms. Prepares and manages various folders for the Revenue Agency, Customs Agency, and Chamber of Commerce.

Education

Master's Degree in Marketing & Business Communication at University of Verona
January 11, 2030 - April 6, 2022
Bachelor's Degree in Business Administration at University of Verona
January 11, 2030 - December 6, 2018

Qualifications

Klaviyo Specialist (Klaviyo Academy Course)
January 11, 2030 - June 24, 2026
Basics in the Application of Neuromarketing (Cambridge International Qualifications)
January 11, 2030 - April 15, 2025
Digital Strategy (Ninja Business School Course)
January 11, 2030 - February 11, 2025
UX/UI Design (Boolean Fundamentals Camp Course)
January 11, 2030 - November 22, 2024
Web Development (Boolean Fundamentals Camp Course)
January 11, 2030 - November 7, 2024
Elements of AI (MinnaLearn MOOC in cooperation with University of Helsinki)
January 11, 2030 - July 16, 2024
Foundations of Digital Marketing (Google Digital Training Course)
January 11, 2030 - June 23, 2023
Editorial Plan for Social Media (Marketing Espresso Academy Course)
January 11, 2030 - April 13, 2023
Instagram Strategy (Espresso Academy Course)
January 11, 2030 - March 29, 2023

Industry Experience

Professional Services, Retail, Software & Internet, Media & Entertainment

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate