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I’m Tommy Rasta, an SEO, content, and GEO specialist based in Malang, East Java. With 6 years of experience supporting B2B and B2C clients worldwide, I build content strategies that match real search intent and then optimize them end-to-end—from keyword research and on-page improvements to technical audits and off-page growth through ethical link building. Lately, I’ve been focused on GEO to improve how content performs across AI-powered discovery and answer engines. I run AI-visibility audits, refine entity/schema and citation signals, and expand prompt sets so brands show up more confidently in platforms like ChatGPT, Gemini, and Perplexity—while still driving measurable organic traffic and business outcomes.…I’m Tommy Rasta, an SEO, content, and GEO specialist based in Malang, East Java. With 6 years of experience supporting B2B and B2C clients worldwide, I build content strategies that match real search intent and then optimize them end-to-end—from keyword research and on-page improvements to technical audits and off-page growth through ethical link building. Lately, I’ve been focused on GEO to improve how content performs across AI-powered discovery and answer engines. I run AI-visibility audits, refine entity/schema and citation signals, and expand prompt sets so brands show up more confidently in platforms like ChatGPT, Gemini, and Perplexity—while still driving measurable organic traffic and business outcomes.

Tommy Rasta

Copywriter, SEO Expert, PR Freelancer, +4

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I’m Tommy Rasta, an SEO, content, and GEO specialist based in Malang, East Java. With 6 years of experience supporting B2B and B2C clients worldwide, I build content strategies that match real search intent and then optimize them end-to-end—from keyword research and on-page improvements to technical audits and off-page growth through ethical link building. Lately, I’ve been focused on GEO to improve how content performs across AI-powered discovery and answer engines. I run AI-visibility audits, refine entity/schema and citation signals, and expand prompt sets so brands show up more confidently in platforms like ChatGPT, Gemini, and Perplexity—while still driving measurable organic traffic and business outcomes.…I’m Tommy Rasta, an SEO, content, and GEO specialist based in Malang, East Java. With 6 years of experience supporting B2B and B2C clients worldwide, I build content strategies that match real search intent and then optimize them end-to-end—from keyword research and on-page improvements to technical audits and off-page growth through ethical link building. Lately, I’ve been focused on GEO to improve how content performs across AI-powered discovery and answer engines. I run AI-visibility audits, refine entity/schema and citation signals, and expand prompt sets so brands show up more confidently in platforms like ChatGPT, Gemini, and Perplexity—while still driving measurable organic traffic and business outcomes.

Available to hire

I’m Tommy Rasta, an SEO, content, and GEO specialist based in Malang, East Java. With 6 years of experience supporting B2B and B2C clients worldwide, I build content strategies that match real search intent and then optimize them end-to-end—from keyword research and on-page improvements to technical audits and off-page growth through ethical link building.

Lately, I’ve been focused on GEO to improve how content performs across AI-powered discovery and answer engines. I run AI-visibility audits, refine entity/schema and citation signals, and expand prompt sets so brands show up more confidently in platforms like ChatGPT, Gemini, and Perplexity—while still driving measurable organic traffic and business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

SEO & Content Manager at Shikenso

August 1, 2025 - September 1, 2026

Owned the full blog cycle from keyword briefs to publishing. Delivered 6,800 clicks and 1.2M impressions in six months, with two-thirds coming from non-branded search. Led GEO initiatives including technical and AI-visibility audits and fixes, gap content planning, and an expanded prompt set that helped the brand reach #1 share of voice against tracked competitors in ChatGPT, Gemini, and Perplexity. Secured high-authority editorial backlinks through digital PR around a flagship industry report, earning organic white-hat links from new referring domains. Managed a monthly newsletter and four gated HubSpot drip sequences, achieving 28% opens and 11% clicks (vs benchmarks of 23.5% opens and 7.5% clicks). Grew social channels to 2.9M impressions in a year using research-led copy and campaign content.

SEO Copywriter at Real Marketing Solutions

June 1, 2024 - July 1, 2025

Produced SEO content for clients ranging from SMEs to enterprise across hospitality, retail, and professional services, including web copy, blogs, EDMs, scripts, ad copy, and PR. Handled technical and off-page SEO alongside writing—conducting on-page fixes, improving site health, and building backlinks for client sites. Maintained messaging tailored to Middle East cultural context while ensuring consistent brand voice across channels.

SEO Copywriter at Quantum Growth Advisors

January 1, 2024 - December 1, 2024

Wrote SEO content focused on venture dealflow and market trends, researching and drafting pieces to rank for investor-intent terms. Produced cold outreach sequences for family offices and institutional investors, as well as pitch decks and executive summaries aligned to what investors search for and what stakeholders expect to see.

SEO Copywriter at Katartizo

October 1, 2022 - April 1, 2024

Created SEO content for B2B and B2C clients from startups to enterprise, including websites, landing pages, campaign case studies, and email. Supported technical and off-page SEO for client sites alongside writing, covering on-page optimization, site fixes, and backlink building.

SEO Content Writer at Shark Digital

November 1, 2021 - December 1, 2023

Produced SEO content for SMEs and consumer brands aligned with each campaign objective, grounded in keyword research. Supported technical and off-page SEO for client sites, including on-page optimization and backlink building.

SEO Writer & Strategist at Cameron James

May 1, 2021 - May 1, 2024

Wrote long-form B2C content for the UK pension market within financial-promotions constraints. Conducted keyword and competitor research, performed on-page and off-page work, and helped win backlinks through journalist outreach and pitching.