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Platform-agnostic, independent eCommerce consultant with 18 years' experience in eCommerce. I most recently headed up eCommerce at Ancient + Brave, a B Corp DTC wellness brand, prior to setting up my consultancy, before that leading ecommerce for Haeckels and House of Hackney. My experience spans the full end-to-end ecommerce operation, from Shopify through to ERP order management and order flows, alongside CRO, performance marketing, trading, P&L ownership and building and leading teams, having scaled the Ancient + Brave ecommerce team from 4 to 18 and delivered +177% YoY revenue growth. My experience covers fashion, lifestyle, beauty and wellness DTC brands. I aim to increase profitability online through ecommerce strategy, conversion rate optimisation and site auditing.…Platform-agnostic, independent eCommerce consultant with 18 years' experience in eCommerce. I most recently headed up eCommerce at Ancient + Brave, a B Corp DTC wellness brand, prior to setting up my consultancy, before that leading ecommerce for Haeckels and House of Hackney. My experience spans the full end-to-end ecommerce operation, from Shopify through to ERP order management and order flows, alongside CRO, performance marketing, trading, P&L ownership and building and leading teams, having scaled the Ancient + Brave ecommerce team from 4 to 18 and delivered +177% YoY revenue growth. My experience covers fashion, lifestyle, beauty and wellness DTC brands. I aim to increase profitability online through ecommerce strategy, conversion rate optimisation and site auditing.

Tom Spinks

PRO

Digital Marketer, Fractional CTO, eCommerce Developer

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Platform-agnostic, independent eCommerce consultant with 18 years' experience in eCommerce. I most recently headed up eCommerce at Ancient + Brave, a B Corp DTC wellness brand, prior to setting up my consultancy, before that leading ecommerce for Haeckels and House of Hackney. My experience spans the full end-to-end ecommerce operation, from Shopify through to ERP order management and order flows, alongside CRO, performance marketing, trading, P&L ownership and building and leading teams, having scaled the Ancient + Brave ecommerce team from 4 to 18 and delivered +177% YoY revenue growth. My experience covers fashion, lifestyle, beauty and wellness DTC brands. I aim to increase profitability online through ecommerce strategy, conversion rate optimisation and site auditing.…Platform-agnostic, independent eCommerce consultant with 18 years' experience in eCommerce. I most recently headed up eCommerce at Ancient + Brave, a B Corp DTC wellness brand, prior to setting up my consultancy, before that leading ecommerce for Haeckels and House of Hackney. My experience spans the full end-to-end ecommerce operation, from Shopify through to ERP order management and order flows, alongside CRO, performance marketing, trading, P&L ownership and building and leading teams, having scaled the Ancient + Brave ecommerce team from 4 to 18 and delivered +177% YoY revenue growth. My experience covers fashion, lifestyle, beauty and wellness DTC brands. I aim to increase profitability online through ecommerce strategy, conversion rate optimisation and site auditing.

Next availability:

September 7, 2026

Brighton, United Kingdom

Platform-agnostic, independent eCommerce consultant with 18 years’ experience in eCommerce. I most recently headed up eCommerce at Ancient + Brave, a B Corp DTC wellness brand, prior to setting up my consultancy, before that leading ecommerce for Haeckels and House of Hackney. My experience spans the full end-to-end ecommerce operation, from Shopify through to ERP order management and order flows, alongside CRO, performance marketing, trading, P&L ownership and building and leading teams, having scaled the Ancient + Brave ecommerce team from 4 to 18 and delivered +177% YoY revenue growth. My experience covers fashion, lifestyle, beauty and wellness DTC brands. I aim to increase profitability online through ecommerce strategy, conversion rate optimisation and site auditing.