Tom Bridgwater

Available to hire

Hi, I’m Tom Bridgwater, a freelance branding and packaging designer based in Sheffield, using strategic thinking and generative AI to deliver commercially effective design.

About

Hi, I’m Tom Bridgwater, a freelance branding and packaging designer based in Sheffield, using strategic thinking and generative AI to deliver commercially effective design.

I work with brands such as Buxton Brewery, and creative teams to solve real business problems through brand identity, packaging design, and intelligent use of generative AI. With over 10 years of experience across brand, digital and packaging, I bring both creative depth and commercial understanding to every project.

My focus goes beyond how things look. I’m interested in strategy, understanding why a design works, how it performs in the real world, and how creative decisions connect to commercial outcomes.

  • 9 years' experience

Languages

  • EnglishFluent

Industry experience

  • Consumer Goods
  • Retail
  • Travel & Hospitality
  • Media & Entertainment
  • Professional Services
  • Manufacturing

More experts in Sheffield, United Kingdom

Work experience· 6 roles

Senior Creative Designer · Black Eye ProjectOct 2025 – Present · 1 yr 2 mos

Joined Black Eye Project working across wine, gin and whisky packaging, with occasional beer projects. Contributed to full rebrand projects, including market analysis and customer insight, to help shape commercially effective packaging for Aldi.

Creative Designer · RideShotgunSep 2023 – Oct 2025 · 2 yrs 2 mos

Contributed to the rebrand of Buxton Brewery; pioneered the use of generative AI in our design process, introducing Midjourney as a creative tool to solve a client need, influencing the visual direction of a beer can design. Helped evolve workflows and presented findings to the leadership team; ran internal workshops on tools like ChatGPT, Midjourney and SORA.

Senior Designer · Live & BreatheAug 2022 – May 2023 · 10 mos

Helped brands such as Pulze, Morrisons, Gatwick Airport and Epson with fresh ideas and creative visuals. Worked on seasonal campaigns for Pulze, Dufry ceiling hangers and in-store shelf displays; contributed to Breast Cancer Research UK fundraising initiatives.

Creative Designer · PonderosaNov 2021 – Aug 2022 · 10 mos
Digital Creative Artworker · IMA-HOMEMay 2018 – Nov 2021 · 3 yrs 7 mos
Jnr Graphic Designer · UYR GroupFeb 2017 – Mar 2018 · 1 yr 2 mos

Education

BA (Hons) Graphic Design · University of Lincoln2013 – 2016
BA (Hons) in Graphic Design (2:1) · University of Lincoln2013 – 2016
BA (Hons) · University of Lincoln2013 – 2016

Certifications and awards

Degree (BA Hons)2013 – 2016

Testimonials · 5.0 from 1 review

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