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Hi, I’m Tom Bridgwater, a freelance branding and packaging designer based in Sheffield, using strategic thinking and generative AI to deliver commercially effective design. I work with brands such as Buxton Brewery, and creative teams to solve real business problems through brand identity, packaging design, and intelligent use of generative AI. With over 10 years of experience across brand, digital and packaging, I bring both creative depth and commercial understanding to every project. My focus goes beyond how things look. I’m interested in strategy, understanding why a design works, how it performs in the real world, and how creative decisions connect to commercial outcomes.…Hi, I’m Tom Bridgwater, a freelance branding and packaging designer based in Sheffield, using strategic thinking and generative AI to deliver commercially effective design. I work with brands such as Buxton Brewery, and creative teams to solve real business problems through brand identity, packaging design, and intelligent use of generative AI. With over 10 years of experience across brand, digital and packaging, I bring both creative depth and commercial understanding to every project. My focus goes beyond how things look. I’m interested in strategy, understanding why a design works, how it performs in the real world, and how creative decisions connect to commercial outcomes.

Tom Bridgwater

Designer, Graphic Designer, Brand Designer, +3

5.0 (1 review)

Hi, I’m Tom Bridgwater, a freelance branding and packaging designer based in Sheffield, using strategic thinking and generative AI to deliver commercially effective design. I work with brands such as Buxton Brewery, and creative teams to solve real business problems through brand identity, packaging design, and intelligent use of generative AI. With over 10 years of experience across brand, digital and packaging, I bring both creative depth and commercial understanding to every project. My focus goes beyond how things look. I’m interested in strategy, understanding why a design works, how it performs in the real world, and how creative decisions connect to commercial outcomes.…Hi, I’m Tom Bridgwater, a freelance branding and packaging designer based in Sheffield, using strategic thinking and generative AI to deliver commercially effective design. I work with brands such as Buxton Brewery, and creative teams to solve real business problems through brand identity, packaging design, and intelligent use of generative AI. With over 10 years of experience across brand, digital and packaging, I bring both creative depth and commercial understanding to every project. My focus goes beyond how things look. I’m interested in strategy, understanding why a design works, how it performs in the real world, and how creative decisions connect to commercial outcomes.

Available to hire

Hi, I’m Tom Bridgwater, a freelance branding and packaging designer based in Sheffield, using strategic thinking and generative AI to deliver commercially effective design.

I work with brands such as Buxton Brewery, and creative teams to solve real business problems through brand identity, packaging design, and intelligent use of generative AI. With over 10 years of experience across brand, digital and packaging, I bring both creative depth and commercial understanding to every project.

My focus goes beyond how things look. I’m interested in strategy, understanding why a design works, how it performs in the real world, and how creative decisions connect to commercial outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Creative Designer at Black Eye Project

October 1, 2025 - Present

Joined Black Eye Project working across wine, gin and whisky packaging, with occasional beer projects. Contributed to full rebrand projects, including market analysis and customer insight, to help shape commercially effective packaging for Aldi.

Creative Designer at RideShotgun

September 1, 2023 - October 1, 2025

Contributed to the rebrand of Buxton Brewery; pioneered the use of generative AI in our design process, introducing Midjourney as a creative tool to solve a client need, influencing the visual direction of a beer can design. Helped evolve workflows and presented findings to the leadership team; ran internal workshops on tools like ChatGPT, Midjourney and SORA.

Senior Designer at Live & Breathe

August 1, 2022 - May 1, 2023

Helped brands such as Pulze, Morrisons, Gatwick Airport and Epson with fresh ideas and creative visuals. Worked on seasonal campaigns for Pulze, Dufry ceiling hangers and in-store shelf displays; contributed to Breast Cancer Research UK fundraising initiatives.

Creative Designer at Ponderosa

November 1, 2021 - August 1, 2022

Lead creative for brands such as Dr.Oetker, Allbeauty and Fragrance Direct creating campaign visuals and style setters for social content. Worked with KCOM on campaign visuals, updated brand guidelines, and concepted ideas for campaigns; collaborated with smaller brands on social posts with more animation visuals.

Digital Creative Artworker at IMA-HOME

May 1, 2018 - November 1, 2021

Transitioned into digital marketing and worked on brands such as Adidas and Reebok, learning animation for HTML banners and building large e-commerce campaigns. Created animations from KV statics for Adidas and Reebok campaigns; gained familiarity with AE and GWD for HTML assets.

Jnr Graphic Designer at UYR Group

February 1, 2017 - March 1, 2018

Designed posters, flyers, social media and POS for leisure brands such as Hard Rock Cafe and Walkabout; pursued branding projects with growing independence.