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Hi, I'm Tom Winch, a Marketing Manager and Content Promotion specialist with a long-standing track record in the media and publishing industry. I collaborate with editors, PR teams and marketers to promote premium journalism across platforms and to grow digital subscriptions, circulation, and brand engagement. I excel at large-scale brand activations, multi-channel campaigns, radio and TV advertising, PR, social media, and direct marketing, transforming compelling stories into measurable results while building strong relationships across teams and stakeholders.…Hi, I'm Tom Winch, a Marketing Manager and Content Promotion specialist with a long-standing track record in the media and publishing industry. I collaborate with editors, PR teams and marketers to promote premium journalism across platforms and to grow digital subscriptions, circulation, and brand engagement. I excel at large-scale brand activations, multi-channel campaigns, radio and TV advertising, PR, social media, and direct marketing, transforming compelling stories into measurable results while building strong relationships across teams and stakeholders.

Tom Winch

Content Producer, Social Media Manager, Content Creator, +4

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Hi, I'm Tom Winch, a Marketing Manager and Content Promotion specialist with a long-standing track record in the media and publishing industry. I collaborate with editors, PR teams and marketers to promote premium journalism across platforms and to grow digital subscriptions, circulation, and brand engagement. I excel at large-scale brand activations, multi-channel campaigns, radio and TV advertising, PR, social media, and direct marketing, transforming compelling stories into measurable results while building strong relationships across teams and stakeholders.…Hi, I'm Tom Winch, a Marketing Manager and Content Promotion specialist with a long-standing track record in the media and publishing industry. I collaborate with editors, PR teams and marketers to promote premium journalism across platforms and to grow digital subscriptions, circulation, and brand engagement. I excel at large-scale brand activations, multi-channel campaigns, radio and TV advertising, PR, social media, and direct marketing, transforming compelling stories into measurable results while building strong relationships across teams and stakeholders.

Available to hire

Hi, I’m Tom Winch, a Marketing Manager and Content Promotion specialist with a long-standing track record in the media and publishing industry. I collaborate with editors, PR teams and marketers to promote premium journalism across platforms and to grow digital subscriptions, circulation, and brand engagement.

I excel at large-scale brand activations, multi-channel campaigns, radio and TV advertising, PR, social media, and direct marketing, transforming compelling stories into measurable results while building strong relationships across teams and stakeholders.

Skills

AI Collection (Audio)

Experience Level

AI Collection (Audio)

Expert

Expert

Expert

Expert

Expert

AI Collection (Video)

Expert

Google Ads

Intermediate

Adobe Photoshop

Intermediate

Language

English

Fluent

Work Experience

Content Promotion & Social Media Editor at News Corp Australia

December 1, 2019 - Present

Collaborating with editors, publishers, PR and marketers to execute the promotion of planned premium content for News Corp Australia across all platforms to maximise audience awareness of journalist and columnist content, with a major focus on driving digital subscription numbers, circulation uplift and brand engagement.

Content Promotions Manager at News Corp Australia

August 1, 2019 - December 1, 2019

Led content promotions initiatives across platforms to amplify premium journalism and subscriber growth; collaborated with editorial and marketing teams to maximise content reach and engagement.

Marketing Manager at News Corp Australia

October 1, 2018 - November 1, 2019

Developed and executed marketing strategies for brand and retail segments at News Corp Australia; coordinated cross-functional teams to deliver integrated campaigns.

Marketing Manager - Brand & Retail at News Corp Australia

June 1, 2016 - October 1, 2018

Led brand and retail marketing initiatives across markets, aligning brand strategy with consumer campaigns and activation programs.

Marketing Executive - Brand & Retail at News Corp Australia

January 1, 2014 - June 1, 2016

Supported brand and retail marketing activities, including campaign planning, performance analysis and cross-channel activation.

Account Executive at The Sun

February 1, 2013 - January 1, 2014

Sales and account management for advertising campaigns across The Sun, The Times and The Sunday Times; built client relationships and delivered integrated campaigns.

Marketing Executive at The Times

February 1, 2012 - February 1, 2013

Marketing executive for The Times; executed campaigns and promotional activities.

Sales and Marketing Executive at The Courier-Mail

March 1, 2010 - January 1, 2012

Sales and marketing executive for The Courier-Mail; led sales initiatives and marketing campaigns in Brisbane.