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Hi, I’m Antonia, a marketing and experiential activation specialist with a MA in Luxury & Fashion Business Management. I design premium brand activations for international sports and lifestyle environments, with a strong focus on brand storytelling, community building, and influencer collaborations. I excel at translating brand identity into immersive experiences and content across events, social media, and creative productions. I thrive at the crossroads of strategy, content, and operations—planning photo and video productions, conducting trend research, and managing complex activations from concept to on-site delivery. Fluent in English, German, and Spanish, I bring cross-cultural perspectives from Vienna to Barcelona and London, and I am eager to build emotionally resonant brand experiences that drive loyalty and growth.…Hi, I’m Antonia, a marketing and experiential activation specialist with a MA in Luxury & Fashion Business Management. I design premium brand activations for international sports and lifestyle environments, with a strong focus on brand storytelling, community building, and influencer collaborations. I excel at translating brand identity into immersive experiences and content across events, social media, and creative productions. I thrive at the crossroads of strategy, content, and operations—planning photo and video productions, conducting trend research, and managing complex activations from concept to on-site delivery. Fluent in English, German, and Spanish, I bring cross-cultural perspectives from Vienna to Barcelona and London, and I am eager to build emotionally resonant brand experiences that drive loyalty and growth.

Antonia Marie Stöffelbauer

Brand Strategist, Marketing Strategist, Content Creator, +6

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Hi, I’m Antonia, a marketing and experiential activation specialist with a MA in Luxury & Fashion Business Management. I design premium brand activations for international sports and lifestyle environments, with a strong focus on brand storytelling, community building, and influencer collaborations. I excel at translating brand identity into immersive experiences and content across events, social media, and creative productions. I thrive at the crossroads of strategy, content, and operations—planning photo and video productions, conducting trend research, and managing complex activations from concept to on-site delivery. Fluent in English, German, and Spanish, I bring cross-cultural perspectives from Vienna to Barcelona and London, and I am eager to build emotionally resonant brand experiences that drive loyalty and growth.…Hi, I’m Antonia, a marketing and experiential activation specialist with a MA in Luxury & Fashion Business Management. I design premium brand activations for international sports and lifestyle environments, with a strong focus on brand storytelling, community building, and influencer collaborations. I excel at translating brand identity into immersive experiences and content across events, social media, and creative productions. I thrive at the crossroads of strategy, content, and operations—planning photo and video productions, conducting trend research, and managing complex activations from concept to on-site delivery. Fluent in English, German, and Spanish, I bring cross-cultural perspectives from Vienna to Barcelona and London, and I am eager to build emotionally resonant brand experiences that drive loyalty and growth.

Available to hire

Hi, I’m Antonia, a marketing and experiential activation specialist with a MA in Luxury & Fashion Business Management. I design premium brand activations for international sports and lifestyle environments, with a strong focus on brand storytelling, community building, and influencer collaborations. I excel at translating brand identity into immersive experiences and content across events, social media, and creative productions.

I thrive at the crossroads of strategy, content, and operations—planning photo and video productions, conducting trend research, and managing complex activations from concept to on-site delivery. Fluent in English, German, and Spanish, I bring cross-cultural perspectives from Vienna to Barcelona and London, and I am eager to build emotionally resonant brand experiences that drive loyalty and growth.

Language

English

Fluent

German

Fluent

Spanish; Castilian

Fluent

Work Experience

Brand Activation Manager at WWP Group

December 1, 2023 - Present

Conceptualization and execution of premium brand activations within international sports and lifestyle environments with a strong focus on brand positioning, storytelling and community building. Development of social-first activation concepts in collaboration with influencers, creators & athletes. Key interface between brand, talents, VIP guests and content creators for clear brand communication. Planning and coordination of photo and video productions within brand activations and experiential campaigns. Creation of emotional brand experiences translating brand identity, activations & events into content. Trend and market research to ensure contemporary brand relevance. Management of sports activations including product placement, athlete integration and performance-driven environments. Development of experiential and community-driven activation formats (VIP, influencer) to strengthen brand affinity & emotional connection.

Marketing Trainee at Schwarzkopf Professional - Henkel Beauty Care

January 1, 2021 - December 31, 2021

Execution of product-related deliverables for marketing campaigns and online, on-site & hybrid events. Coordination & communication with brand ambassadors / influencers on collaborations, ensuring alignment across product, content and timing. Trend research and coolhunting across lifestyle and fashion to inform collection development and creative concepts for SKP bi-annual collections. Close collaboration with product marketing, creative teams and external partners.

Marketing & Event Manager at HIGH JUMP

January 1, 2018 - March 31, 2024

Planning and execution of event projects, from concept development to on-site delivery. Leading event operations, including timelines, suppliers, budgets, and on-site execution in fast-paced environments. Project management across a diverse customer base. Project lead for marketing activities including promotions, openings, anniversaries, team-building events, and apprentice training programs.

Aupair at Aupair - UK, London

September 1, 2017 - April 1, 2018

Gap year experience abroad.

Digital Media Solutions at Sony - UK, London

January 1, 2018 - January 1, 2022

Digital media solutions experience supporting brand initiatives in a London-based role.

Digital Media Solutions at Sony - UK, London

October 1, 2022 - July 31, 2023

Digital media solutions experience supporting brand initiatives in a London-based role (continued).

Brand Activation Specialist at WWP Group

December 1, 2023 - Present

Conceptualization and execution of premium brand activations within international sports and lifestyle environments - strong focus on brand positioning, storytelling and community building • Development of social-first activation concepts in collaboration with influencers, creators & athletes • Key interface between brand, talents, VIP guests and content creators for clear brand communication • Planning and coordination of photo and video productions within brand activations and experiential campaigns • Creation of emotional brand experiences translating brand identity, brand activations & events into content • Trend and market research across lifestyle, social culture and performance brands to ensure contemporary brand relevance • Management of sports activations developing a strong instinct for product placement, athlete integration and performance-driven brand environments • Development of experiential and community-driven activation formats (VIP, influencer) to streng

Aupair at Experience abroad – UK, London

September 1, 2017 - April 1, 2018

Gap year experience in London supporting families