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I am a results-driven Senior SEO Director and AI search strategist based in the Philippines, with 15+ years of experience accelerating organic growth, local search visibility, and AI-driven optimization across home services, SaaS, eCommerce, finance, travel, B2B, and professional services. I blend technical SEO expertise with strategic marketing leadership to drive measurable ROI for clients worldwide. I lead international teams, architect enterprise SEO campaigns, and translate data into actionable growth plans. My focus areas include technical and local SEO, content optimization, AI search optimization, analytics, and performance forecasting to scale digital presence while maintaining operational excellence.…I am a results-driven Senior SEO Director and AI search strategist based in the Philippines, with 15+ years of experience accelerating organic growth, local search visibility, and AI-driven optimization across home services, SaaS, eCommerce, finance, travel, B2B, and professional services. I blend technical SEO expertise with strategic marketing leadership to drive measurable ROI for clients worldwide. I lead international teams, architect enterprise SEO campaigns, and translate data into actionable growth plans. My focus areas include technical and local SEO, content optimization, AI search optimization, analytics, and performance forecasting to scale digital presence while maintaining operational excellence.

Tony

SEO Expert, Content Creator, Content Strategist, +2

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I am a results-driven Senior SEO Director and AI search strategist based in the Philippines, with 15+ years of experience accelerating organic growth, local search visibility, and AI-driven optimization across home services, SaaS, eCommerce, finance, travel, B2B, and professional services. I blend technical SEO expertise with strategic marketing leadership to drive measurable ROI for clients worldwide. I lead international teams, architect enterprise SEO campaigns, and translate data into actionable growth plans. My focus areas include technical and local SEO, content optimization, AI search optimization, analytics, and performance forecasting to scale digital presence while maintaining operational excellence.…I am a results-driven Senior SEO Director and AI search strategist based in the Philippines, with 15+ years of experience accelerating organic growth, local search visibility, and AI-driven optimization across home services, SaaS, eCommerce, finance, travel, B2B, and professional services. I blend technical SEO expertise with strategic marketing leadership to drive measurable ROI for clients worldwide. I lead international teams, architect enterprise SEO campaigns, and translate data into actionable growth plans. My focus areas include technical and local SEO, content optimization, AI search optimization, analytics, and performance forecasting to scale digital presence while maintaining operational excellence.

Available to hire

I am a results-driven Senior SEO Director and AI search strategist based in the Philippines, with 15+ years of experience accelerating organic growth, local search visibility, and AI-driven optimization across home services, SaaS, eCommerce, finance, travel, B2B, and professional services. I blend technical SEO expertise with strategic marketing leadership to drive measurable ROI for clients worldwide.
I lead international teams, architect enterprise SEO campaigns, and translate data into actionable growth plans. My focus areas include technical and local SEO, content optimization, AI search optimization, analytics, and performance forecasting to scale digital presence while maintaining operational excellence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Adobe After Effects

Expert

Data Visualization

Expert

SQL

Expert

Work Experience

SEO MANAGER at Upwork Global Inc.

December 1, 2018 - Present

Lead SEO strategy and implementation for businesses across multiple industries on Upwork's global freelancing platform; responsibilities include keyword research, on-page and technical SEO, link-building, content collaboration, and performance reporting.

SEO & DEVELOPMENT MANAGER at systEmise (Australia)

August 1, 2013 - December 1, 2018

Led SEO strategy and execution across client accounts; managed Philippine operations and delivery teams; oversaw quality assurance, process improvements, and timely delivery.

BUSINESS SYSTEMS MANAGER at Jet Convert Australia

April 1, 2011 - July 1, 2013

Managed business systems and digital marketing initiatives; led process automation, SOP development, QA, and SEO-related marketing efforts that increased online visibility; supervised staff and project delivery.

TECHNICAL SUPPORT ENGINEER at Datawatch Corporation

January 1, 2010 - March 1, 2011

Provided technical support and quality assurance for enterprise software solutions; performed troubleshooting, participated in QA testing, and supported senior management on technical projects.

LEVEL 2 TECHNICAL SUPPORT REPRESENTATIVE at TeleTech

January 1, 2006 - September 1, 2009

Delivered advanced technical support and customer service for internet connectivity and system configuration; resolved issues, assisted in deployments, and supported escalation paths.

DATA ANALYST | INTERNET RESEARCH SPECIALIST | ADMINISTRATIVE ASSISTANT at Cybersoft Data Networks Inc.

February 1, 2003 - January 1, 2006

Processed and analyzed large-scale data, conducted international online research projects, compiled and validated industry information, and produced management reports.