TD

Tony Dinof f

Available to hire

I’m a Senior Product and UX Designer who loves turning complex problems into clear, user-centered experiences—especially in healthcare and government contexts.

About

I’m a Senior Product and UX Designer who loves turning complex problems into clear, user-centered experiences—especially in healthcare and government contexts. I lead cross-functional teams, run UX research, and use Agile and Lean UX practices to prioritize the right work, validate quickly, and deliver measurable outcomes.

Across my career at organizations like Flexion and Medscape/WebMD, I’ve built design systems, improved workflows, and collaborated closely with engineering to ship high-quality features. Whether I’m prototyping in code to meet tight timelines or designing accessible interfaces that reduce errors and increase engagement, my focus stays the same: build trust, design for real users, and create products that succeed.

  • 26 years' experience
  • Joined October 2026

Industry experience

  • Government
  • Healthcare
  • Software & Internet

Work experience· 11 roles

Lead Product | UX Designer + Researcher · Flexion Inc.May 2022 – Present · 4 yrs 7 mos

Led Product and UX design for a $10M+ Medicare claim processing modernization effort benefiting 65M+ Medicare beneficiaries and providers. Introduced Agile and Lean UX practices, integrated engineering into the design process to accelerate delivery, and partnered with engineers to create live code prototypes when validation timelines were tight. Designed and iterated claims processing interfaces and workflows to improve clarity, reduce processing time, and lower error rates, guided by user research and prototype testing. Established scalable design system components, pattern libraries, and accessibility standards within 6 months.

Sr. Product | UX Designer + Researcher · Flexion Inc.Jan 2022 – Apr 2022 · 4 mos

Led and mentored strategic UX initiatives end-to-end for multiple federal contract bids, including Medicare and Office of Head Start challenges. Spearheaded winning bids securing $15M+ in awards and expanding staffing by 30+ hires. Improved delivery processes through internal mentorship and client confidence, contributing to budget expansion by 3x and team growth from 14 to 45 personnel. Designed and communicated UX approaches to support rapid development under evolving requirements.

Sr. Product | UX Designer + Researcher · Flexion Inc.Jan 2021 – Dec 2021 · 1 yr

Designed and launched two Medicare patient outcomes data APIs enabling providers to access and analyze outcome data. Ensured compliance with privacy, security, and accessibility standards while maintaining usability. Collaborated with data, engineering, and clinical stakeholders to translate complex healthcare requirements into actionable interfaces and dashboards. Documented API requirements and provided sample UI components to accelerate adoption by development teams.

Sr. Product | UX | Interaction Designer · Consultant (Freelance)May 2019 – May 2022 · 3 yrs 1 mo
Interaction | Web Designer | Presentation Specialist · WebMD | MedscapeJan 2012 – Dec 2014 · 3 yrs
Sr. Product | UX | Interaction Designer · WebMD | MedscapeMay 2010 – May 2019 · 9 yrs 1 mo
Product | UX Designer | Resource Manager · MedscapeJan 2010 – Dec 2012 · 3 yrs
Sr. Interactive | UX | Web Designer · Consultant (Freelance)Feb 2008 – May 2010 · 2 yrs 4 mos

Education

B.A. in English Language and Literature · Georgetown University (College of Arts and Sciences)2000 – 2003
European Literature Studies · University of London (Westfield College)2003 – 2006

Certifications and awards

User Experience Design | General Assembly2018 – 2026
Product Management | Product School2018 – 2026

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