I’m Tony Momoh, a Senior UX Researcher and product designer focused on turning generative AI into practical, user-centred products in early-stage and ambiguous environments. Over 5+ years, I’ve led foundational qualitative research and mixed-methods UX studies, then translated what I learn into product strategy, MVP scoping, and launch-ready prototypes—especially in fintech, crypto, and UK private healthcare. I design and validate AI workflows day-to-day using LLMs and voice agents, and I enjoy working closely with product managers, designers, and engineers to ship 0→1 products that move business outcomes. Outside of my core work, I build Chrome extensions and side projects, including voice and knowledge tools, and I’m especially motivated by challenges at the intersection of research, AI, and real-world constraints like compliance and security.…

Tony Momoh

I’m Tony Momoh, a Senior UX Researcher and product designer focused on turning generative AI into practical, user-centred products in early-stage and ambiguous environments. Over 5+ years, I’ve led foundational qualitative research and mixed-methods UX studies, then translated what I learn into product strategy, MVP scoping, and launch-ready prototypes—especially in fintech, crypto, and UK private healthcare. I design and validate AI workflows day-to-day using LLMs and voice agents, and I enjoy working closely with product managers, designers, and engineers to ship 0→1 products that move business outcomes. Outside of my core work, I build Chrome extensions and side projects, including voice and knowledge tools, and I’m especially motivated by challenges at the intersection of research, AI, and real-world constraints like compliance and security.…

Available to hire

I’m Tony Momoh, a Senior UX Researcher and product designer focused on turning generative AI into practical, user-centred products in early-stage and ambiguous environments. Over 5+ years, I’ve led foundational qualitative research and mixed-methods UX studies, then translated what I learn into product strategy, MVP scoping, and launch-ready prototypes—especially in fintech, crypto, and UK private healthcare.

I design and validate AI workflows day-to-day using LLMs and voice agents, and I enjoy working closely with product managers, designers, and engineers to ship 0→1 products that move business outcomes. Outside of my core work, I build Chrome extensions and side projects, including voice and knowledge tools, and I’m especially motivated by challenges at the intersection of research, AI, and real-world constraints like compliance and security.

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Language

English
Fluent

Work Experience

AI UX Researcher & Product Lead at CodeCatalyst (UK Private Healthcare)
January 1, 2024 - Present
Led foundational research and product design for an AI operations layer for UK private healthcare practices (Ava, Pulse, ClaimBridge, The Bridge), shaping product strategy and MVP scope in a highly ambiguous environment. Embedded in a private healthcare practice for several weeks, recording calls/conversations and interviewing practice staff to map real workflows for calls, bookings, complaints, and compliance. Designed an AI receptionist (Ava) to answer calls, read the live Semble calendar, book appointments in real time, detect complaints mid-call, and escalate them into a CQC-aligned complaint system (The Bridge). Built Pulse to capture and track patient enquiries through to booked appointments, including automated follow-ups and weekly capacity summaries. Architected a configurable knowledge base to tailor tools across practices while adhering to UK norms and regulations. Collaborated closely with technical partners to integrate with Semble and implement voice AI plumbing, iteratin
UX Designer (Sabbatical Project) at City of London
July 1, 2022 - December 1, 2022
Focused on structured daily routines and responsibility through training and caring for a Rhodesian Ridgeback puppy. Travelled across Amsterdam and wider Europe to broaden cultural perspective and social understanding. Built skills in AI tools (e.g., ChatGPT, Midjourney, Stable Diffusion, Botpress) and applied them to problem-solving, while designing UX product/service solutions to meet business goals.
UX Designer at Dubit
May 1, 2022 - June 1, 2022
Conducted extensive market research to produce tailored design solutions aligned to user needs and business goals. Created wireframes and interactive prototypes for user testing and feedback. Produced responsive designs for smooth multi-device experiences. Collaborated with developers to ensure design fidelity and implementation quality.
UX Researcher at MPCH (Crypto / MPC Wallet & GameFi)
January 1, 2022 - April 1, 2022
Conducted UX research for GameFi under the Fraction Systems brand (play-to-earn). Explored player journeys, wallet onboarding, asset management, and in-game economies across comparable projects. Developed prototype concepts for GameFi experiences and wallet integrations in a fast-moving crypto environment, collaborating with product and engineering. Contributed to product thinking around security, key management, and user control in high-stakes, permissioned systems.
Senior UX Consultant at STCPay
September 1, 2021 - December 1, 2021
Oversaw full UX lifecycle to support seamless product releases. Led comprehensive UX research to improve user satisfaction. Delivered bespoke UX designs to enhance website navigation and streamline key user flows. Implemented agile ways of working in UX to increase team productivity and delivery speed. Provided strategic direction on UX projects aligned to business goals, and managed stakeholder communication across the project lifecycle to maintain transparency and alignment.
UX Designer at AnalogFolk
January 1, 2020 - February 1, 2020
Translated complex technical requirements into intuitive online designs that simplified customer interactions. Reviewed competitor websites and identified strengths and weaknesses, providing strategic recommendations. Conducted market trend research to inform innovative design solutions. Advised on UX best practices for cross-functional teams and contributed creative layout improvements through brainstorming sessions.

Education

Bachelor of Business Studies at University of Westminister
October 1, 1996 - July 25, 2000
Masters - Hyper Media Studies at University of Westminister
April 15, 2002 - July 15, 2023
MA, Hypermedia Studies at University of West London
September 1, 2002 - August 1, 2003
BA, Information Technology Management at University of West London
September 1, 1996 - June 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Education, Gaming, Healthcare, Telecommunications, Software & Internet, Retail, Professional Services, Other
    AshanDuke

    A unique pet product concept emerged from a personal connection and international experience:
    Inspiration: Asha, my dog, an Instagram star I’ve cared for since puppyhood
    Co-creator: A friend’s brother, from Amsterdam
    Brand name: “Asha & Duke,” combining my dog’s name with my friend’s cat in Amsterdam
    Development: Personally designed products, website, and marketing strategy
    Target market: Dog owners seeking innovative pet products
    The journey from concept to realisation has been rewarding, resulting in a satisfying outcome for this pet-focused entrepreneurial venture.

    UX
    https://www.twine.net/signin

    website
    https://www.twine.net/signin