Jorge R. Filho

Led UX/UI redesign for Slick Plus, streamlining MVP launch and securing a €500K investment from the Irish government; directed data visualization flows across admin and performance dashboards to enable real-time insights for athletes and coaches; applied Lean UX, Agile UX practices and AI tools to accelerate decision-making and reduce discovery time by 40%.

Leading the end-to-end UX process for The Children’s Society’s Virtual Therapy Platform, conducting user research, persona development, journey mapping, ideation, prototyping, accessibility design and usability validation in Figma to reduce barriers to therapy and improve engagement and safety for vulnerable young people, therapists, and guardians.

Led UX/UI improvements to streamline the MVP launch of Slick Plus, resulting in a €500K investment from the Irish government. Enhanced usability and engagement, which secured the brand’s presence at entrepreneurship events. Used Clarify for quantitative UX research on Pod1um, analyzing user behavior to refine navigation and enhance usability. The redesign led to a 98% increase in engagement and a 56% increase in session duration, attracting continuous investments. Led UX research and heuristic evaluations, leveraging AI tools to optimize usability across Web, Tablet and Mobile platforms. Applied Lean UX for fast decision-making and Agile UX for continuous iteration in sprints.