Roberto Celot

SEO Lead RE Vertical at SMG Swiss Marketplace Group

Lead RE Vertical across Homegate.ch, Immoscout24.ch, Home.ch, ICasa.ch, ImmoStreet.ch; collaborated with PMs to ensure production adheres to Google Best Practices and minimize technical debt; coordinated with six developers on SEO product initiatives; launched features to improve UX, internal linking, and performance; localised leading brands’ PDPs across four languages; aligned two major brands post-merger to preserve visibility.

Technical SEO Manager RE Vertical (Scout24) / SEO Vertical Owner Immoscout24 at Scout24

Owned RE vertical SEO across SMG brands within Scout24; led technical SEO initiatives; launched features such as search bar improvements, breadcrumbs, and AI content at scale to increase KPI metrics; harmonised branding across Immoscout24 and HG; managed cross-functional teams and stakeholders to avoid traffic loss.

SEO Manager – Europe (Wave1 EMEA) at Expedia Inc.

Led a team of 6 to deliver onsite SEO initiatives; contributed to core strategy for 2019/20; collaborated with product teams to improve UX and conversions through A/B testing; led an editorial campaign for non-transactional keywords, driving top-of-funnel traffic growth (from 250K visitors in 2018 to 2.7M forecasted in 2020).

Sr. SEO Specialist (Southern Region EMEA) at Expedia Inc.

Senior SEO specialist for Southern EMEA; delivered onsite SEO initiatives, evaluated performance, and supported cross-region collaboration to enhance search visibility.

SEO Specialist (Italy - Spain) at Expedia Inc.

Handled SEO for Italy and Spain; on-page optimization, content and performance improvements; collaborated with MERCH and product teams.

Digital Project Manager at Clinical

Core part of improving the users' experience of the Beta version of the Site; managed external agency for on-page optimization and link building; ran PPC and LinkedIn ad campaigns; aligned PR and social media efforts; created client leads database; conducted competitive analysis.

Marketing Junior at Silca

CRM and BI for a new product launch; improved marketing campaigns using Google Adwords and Yahoo Overture; contributed to redesign of the site architecture for Italian and German markets; created ad-hoc reporting and sales support.

SEO Manager – Europe (Wave1 EMEA) at Expedia Inc.

Led onsite SEO initiatives for Europe, including keyword strategy, content and technical optimization; collaborated with product teams (Package LOB) to improve UX and conversions via A/B testing; headed an agile editorial/content team to drive top-of-funnel traffic; delivered on-page optimization with the Merch team and managed KPI growth; oversaw P&L for EMEASEO and hiring of specialists and agencies; contributed to 2019/2020 core strategy.

Sr. SEO Specialist (Southern Region EMEA) at Expedia Inc.

Led a team to deliver onsite SEO initiatives including keyword selection, content tagging strategies, and structural optimization; contributed to core strategy development for 2019/2020; collaborated with product teams to enhance user experience and metrics through optimization and testing.

SEO Specialist (Italy - Spain) at Expedia Inc.

Implemented on-page and off-page SEO strategies for Italy and Spain markets; supported cross-market initiatives and traffic growth through keyword optimization, landing pages, and content alignment.

Digital Project Manager at Clinical

Improved user experience of beta site; managed external agency for on-page SEO and link building; ran PPC and LinkedIn ad campaigns to attract early users; aligned PR and social media efforts with SEO campaigns; built client leads database for future marketing campaigns; performed competitor analysis and highlighted opportunities.

Marketing Junior at Gruppo Tecnoinformatica (HP Official Retailer) Italy

Keyword research and on/off-page optimization; link-building with influential bloggers; content rewrite project; sales support with forecasts and case studies; Omniture analytics.