Roberto Celot

Owned RE vertical SEO across SMG brands within Scout24; led technical SEO initiatives; launched features such as search bar improvements, breadcrumbs, and AI content at scale to increase KPI metrics; harmonised branding across Immoscout24 and HG; managed cross-functional teams and stakeholders to avoid traffic loss.

Led a team of 6 to deliver onsite SEO initiatives; contributed to core strategy for 2019/20; collaborated with product teams to improve UX and conversions through A/B testing; led an editorial campaign for non-transactional keywords, driving top-of-funnel traffic growth (from 250K visitors in 2018 to 2.7M forecasted in 2020).

Lead RE Vertical across Homegate.ch, Immoscout24.ch, Home.ch, ICasa.ch, ImmoStreet.ch; collaborated with PMs to ensure production adheres to Google Best Practices and minimize technical debt; coordinated with six developers on SEO product initiatives; launched features to improve UX, internal linking, and performance; localised leading brands’ PDPs across four languages; aligned two major brands post-merger to preserve visibility.