Tosin sam

Senior Designer at Lets Brand Marketing Agency

Directed brand identity and packaging design for FMCG, retail, and lifestyle clients, managing projects from concept development through production-ready deliverables. Collaborated with print vendors and production teams to ensure material quality, finishing techniques, and pre-press accuracy across multiple product lines. Mentored junior designers and coordinated cross-functional workflows, improving team productivity by 15% through effective communication and design guidance. Spearheaded sustainable packaging initiatives that reduced material costs by 12% while maintaining brand positioning and visual impact.

Brand & Packaging Designer at La Chocolita

Designed brand identity and packaging system for a chocolate bonbon product filled with honey, targeting health-conscious consumers across international markets. Developed a fun, modern visual concept that communicated product uniqueness and differentiated the brand in a competitive retail environment. Delivered production-ready packaging files and brand guidelines, resulting in a successful product launch and positive market reception.

Packaging Designer at Kello Space

Developed concept packaging for space-themed product collaboration, blending futuristic branding with strategic market positioning to appeal to design-forward consumers. Selected for exhibition at iF Global Creative Packaging Design Gallery, Shanghai, China.

Senior Designer at Lets Brand Marketing Agency, Florida

Directed branding identity and packaging design for FMCG, retail, and lifestyle clients, managing projects from concept development through production-ready deliverables. Collaborated with print vendors and production teams to ensure material quality, finish techniques, and pre-press accuracy across multiple product lines. Mentored junior designers and coordinated cross-functional workflows, improving team productivity by 15% through effective communication and design guidance. Spearheaded sustainable packaging initiatives that reduced material costs by 12% while maintaining brand position and visual impact.

Brand & Packaging Designer (Freelance) at La Chocolita

Designed brand identity and packaging system for a new chocolate bonbon product filled with honey, targeting health-conscious consumers across international markets. Developed fun, modern visual concept that communicated product uniqueness and differentiated the brand in a competitive retail environment. Delivered production-ready packaging files and brand guidelines, resulting in a successful product launch and positive market reception.

Packaging Designer at Kello Space (Shanghai Packaging Design Collaboration)

Developed concept packaging for a space-themed product collaboration, blending futuristic branding with strategic market positioning to appeal to design-forward consumers. Selected for exhibition at the FBiF Global Creative Packaging Design Gallery, Shanghai, China.