Creative Director & Visual Communication Designer - Brand Identity, Content, Digital I design brand identities, content, and presentation materials that feel polished, intentional, and on-brand. My strengths are visual communication, art direction, and the organisational discipline to manage a project from brief to final delivery without things falling through the cracks. I'm precise with typography, considered with layout, and methodical about keeping work on-brand across every touchpoint. I shoot and direct photo and video content, build brand identity systems, and produce presentation materials that are designed to actually be used. Calm under pressure, easy to brief, and fast to turn around. I ask the right questions upfront, stay organised throughout, and make the process straightforward for everyone involved. Available for brand identity, graphic design, illustration, content creation, UGC, and presentation design.

Tracy Jane Fleay

Creative Director & Visual Communication Designer - Brand Identity, Content, Digital I design brand identities, content, and presentation materials that feel polished, intentional, and on-brand. My strengths are visual communication, art direction, and the organisational discipline to manage a project from brief to final delivery without things falling through the cracks. I'm precise with typography, considered with layout, and methodical about keeping work on-brand across every touchpoint. I shoot and direct photo and video content, build brand identity systems, and produce presentation materials that are designed to actually be used. Calm under pressure, easy to brief, and fast to turn around. I ask the right questions upfront, stay organised throughout, and make the process straightforward for everyone involved. Available for brand identity, graphic design, illustration, content creation, UGC, and presentation design.

Available to hire

Creative Director & Visual Communication Designer - Brand Identity, Content, Digital

I design brand identities, content, and presentation materials that feel polished, intentional, and on-brand. My strengths are visual communication, art direction, and the organisational discipline to manage a project from brief to final delivery without things falling through the cracks.

I’m precise with typography, considered with layout, and methodical about keeping work on-brand across every touchpoint. I shoot and direct photo and video content, build brand identity systems, and produce presentation materials that are designed to actually be used.

Calm under pressure, easy to brief, and fast to turn around. I ask the right questions upfront, stay organised throughout, and make the process straightforward for everyone involved.

Available for brand identity, graphic design, illustration, content creation, UGC, and presentation design.

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Language

English
Fluent

Work Experience

Deck Hand / Stewardess at M/Y Ella Vita (Benetti, 60m)
May 1, 2018 - June 1, 2019
Joined the vessel’s deck and interior operations, delivering guest-focused service, safety procedures, and onboard branding collateral; contributed to vessel-wide workflows; produced onboard guest materials.
Junior Stewardess at M/Y Rock.It
July 1, 2019 - Present
Progressed across interior and deck operations on an extensive charter voyage from Florida through the Great Lakes; supported deck, guest services, and overall service standards.
Freelance Designer at Self-employed / Studio projects for small businesses
January 1, 2014 - December 31, 2018
Designed wedding stationery suites for three clients; produced logos and brand identity work; created digital and traditional illustration commissions; collaborated with clients while studying.

Education

BA (Hons) Visual Communication Design at Stellenbosch University
January 11, 2030 - April 10, 2026

Qualifications

Food Hygiene Level 2
January 11, 2030 - April 10, 2026
Australian Drivers Licence
January 11, 2030 - April 10, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services