Tracy Jane Fleay

Available to hire

Creative Director & Visual Communication Designer - Brand Identity, Content, Digital I design brand identities, content, and presentation materials that feel polished, intentional, and on-brand.

About

Creative Director & Visual Communication Designer - Brand Identity, Content, Digital

I design brand identities, content, and presentation materials that feel polished, intentional, and on-brand. My strengths are visual communication, art direction, and the organisational discipline to manage a project from brief to final delivery without things falling through the cracks.

I’m precise with typography, considered with layout, and methodical about keeping work on-brand across every touchpoint. I shoot and direct photo and video content, build brand identity systems, and produce presentation materials that are designed to actually be used.

Calm under pressure, easy to brief, and fast to turn around. I ask the right questions upfront, stay organised throughout, and make the process straightforward for everyone involved.

Available for brand identity, graphic design, illustration, content creation, UGC, and presentation design.

  • 12 years' experience
  • Joined April 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Professional Services

Work experience

Junior Stewardess · M/Y Rock.ItJul 2019 – Present · 7 yrs 5 mos

Progressed across interior and deck operations on an extensive charter voyage from Florida through the Great Lakes; supported deck, guest services, and overall service standards.

Deck Hand / Stewardess · M/Y Ella Vita (Benetti, 60m)May 2018 – Jun 2019 · 1 yr 2 mos

Joined the vessel’s deck and interior operations, delivering guest-focused service, safety procedures, and onboard branding collateral; contributed to vessel-wide workflows; produced onboard guest materials.

Freelance Designer · Self-employed / Studio projects for small businessesJan 2014 – Dec 2018 · 5 yrs

Designed wedding stationery suites for three clients; produced logos and brand identity work; created digital and traditional illustration commissions; collaborated with clients while studying.

Education

BA (Hons) Visual Communication Design · Stellenbosch University2030 – 2026

Certifications and awards

Food Hygiene Level 22030 – 2026
Australian Drivers Licence2030 – 2026

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