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I’m Trang Vo, a digital marketing and social media professional based in the Austin, Texas area, with experience creating data-driven content and running integrated campaigns across Instagram, TikTok, email, and paid media. I’ve helped brands grow audiences and engagement through optimized content calendars, short-form video storytelling, and performance-focused strategy. Across my internships and coordinator roles, I’ve led blog and email initiatives, guided marketing strategy sessions with leadership teams, and managed end-to-end social and event activations—from influencer coordination and production support to reporting and ROI insights. I enjoy connecting research, creative execution, and analytics to strengthen brand visibility and drive measurable results.…I’m Trang Vo, a digital marketing and social media professional based in the Austin, Texas area, with experience creating data-driven content and running integrated campaigns across Instagram, TikTok, email, and paid media. I’ve helped brands grow audiences and engagement through optimized content calendars, short-form video storytelling, and performance-focused strategy. Across my internships and coordinator roles, I’ve led blog and email initiatives, guided marketing strategy sessions with leadership teams, and managed end-to-end social and event activations—from influencer coordination and production support to reporting and ROI insights. I enjoy connecting research, creative execution, and analytics to strengthen brand visibility and drive measurable results.

Trang Vo

Social Media Manager, Digital Marketer, Content Producer, +2

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I’m Trang Vo, a digital marketing and social media professional based in the Austin, Texas area, with experience creating data-driven content and running integrated campaigns across Instagram, TikTok, email, and paid media. I’ve helped brands grow audiences and engagement through optimized content calendars, short-form video storytelling, and performance-focused strategy. Across my internships and coordinator roles, I’ve led blog and email initiatives, guided marketing strategy sessions with leadership teams, and managed end-to-end social and event activations—from influencer coordination and production support to reporting and ROI insights. I enjoy connecting research, creative execution, and analytics to strengthen brand visibility and drive measurable results.…I’m Trang Vo, a digital marketing and social media professional based in the Austin, Texas area, with experience creating data-driven content and running integrated campaigns across Instagram, TikTok, email, and paid media. I’ve helped brands grow audiences and engagement through optimized content calendars, short-form video storytelling, and performance-focused strategy. Across my internships and coordinator roles, I’ve led blog and email initiatives, guided marketing strategy sessions with leadership teams, and managed end-to-end social and event activations—from influencer coordination and production support to reporting and ROI insights. I enjoy connecting research, creative execution, and analytics to strengthen brand visibility and drive measurable results.

Available to hire

I’m Trang Vo, a digital marketing and social media professional based in the Austin, Texas area, with experience creating data-driven content and running integrated campaigns across Instagram, TikTok, email, and paid media. I’ve helped brands grow audiences and engagement through optimized content calendars, short-form video storytelling, and performance-focused strategy.

Across my internships and coordinator roles, I’ve led blog and email initiatives, guided marketing strategy sessions with leadership teams, and managed end-to-end social and event activations—from influencer coordination and production support to reporting and ROI insights. I enjoy connecting research, creative execution, and analytics to strengthen brand visibility and drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Social Media Manager at PKN Pecan Milk

June 1, 2026 - Present

Leads organic social strategy on Instagram and TikTok, managing publishing, audience engagement, and platform growth. Produces conversion-focused short-form video, product storytelling, and recipe content aligned with brand and retail initiatives. Analyzes KPIs and audience insights to guide data-driven content decisions. Executes integrated social campaigns for Costco roadshows, including pre-event promotion, live coverage, and post-event reporting. Develops nano and micro-influencer pipelines to expand brand awareness and support retail activations.

Social Media Manager at Day/School (Dec 2025 – May 2026 role listed as "December Yaupon")

December 1, 2025 - May 1, 2026

Shaped brand voice and digital storytelling through lifestyle, educational, founder-led, and product-focused social content. Directed monthly editorial calendars and creative concepts for launches, seasonal campaigns, and retail priorities. Captured and produced original video, photography, graphics, and copy tailored to each social platform. Managed event marketing for pop-ups, tastings, wellness events, and Austin partnerships to strengthen local brand presence. Built relationships with creators, retailers, and community partners to generate collaborations and expand organic reach.

Social Media Coordinator at Beauty Elite Group

May 1, 2025 - May 1, 2026

Managed social media strategy across 6 beauty and wellness brands, driving 35%+ engagement growth, 40% follower growth, and 90K+ monthly views. Created and produced short-form content for TikTok, Instagram Reels, and paid ads, including scripting, filming, and trend adaptation. Collaborated with cross-functional teams, vendors, and partners on integrated organic, email, TikTok Shop, and paid campaigns, contributing to viral content (5M+ views) and 8,700+ sales. Coordinated influencers and talent for events (from outreach through on-site engagement), oversaw photoshoots and video production, and managed brand event operations (run-of-show, setup/breakdown, troubleshooting). Planned and executed pop-ups and activations (50–500+ attendees) and tracked performance and ROI to optimize future initiatives.

Work Experiences Consultant Intern at Houston Therapy

May 1, 2024 - December 1, 2024

Optimized social media platforms, achieving 45% follower growth and 32% increase in engagement. Wrote and optimized blog content to increase website traffic and strengthen online presence. Led bi-weekly strategy sessions with leadership and marketing team to align initiatives and performance goals. Designed and executed email marketing campaigns, improving open rates and conversions. Developed and implemented marketing strategies to drive brand visibility and client engagement through research-informed competitive positioning and data-driven decisions.

Digital Marketing Intern at Goddard School

September 1, 2022 - December 1, 2022

Supported execution of digital marketing strategies to promote programs and improve enrollment awareness. Collaborated with students to create social media content and marketing materials. Managed social media scheduling, publishing, and performance monitoring. Designed graphics and assisted in video content creation for social and web platforms.

Digital Marketing Intern at 5th Order Industry

January 1, 2020 - February 1, 2021

Contributed to website development and updates to enhance user experience and brand presence. Designed promotional materials to support marketing campaigns and increase brand visibility. Developed and executed digital marketing initiatives to increase brand awareness and engagement. Created social media content that drove follower growth and audience interaction. Built and ran email marketing campaigns, improving open and conversion rates by 38%. Collaborated cross-functionally to maintain brand consistency across digital channels.