LT

Leo Tran

Available to hire

I'm Leo Tran, a Revenue Operations-driven GTM leader with 20+ years of building scalable sales, marketing, and customer lifecycle systems across SaaS and B2B.

About

I’m Leo Tran, a Revenue Operations-driven GTM leader with 20+ years of building scalable sales, marketing, and customer lifecycle systems across SaaS and B2B. I specialize in HubSpot architecture, CRM administration, automation, pipeline governance, attribution modeling, and data-driven GTM strategy to drive lead flow, forecast accuracy, operational efficiency, and ARR.

I thrive on cross-functional collaboration with Sales, Customer Success, and Product to translate strategy into repeatable processes, measurable outcomes, and scalable growth. My work has delivered tangible results, including 18% YoY website traffic growth, 160% growth in lead generation, $750,000 in net-new ARR in 2022, and Renoworks Pro reaching $50K MRR by 2024, along with securing $460k+ in Alberta Innovates grant funding. I’m excited to bring RevOps leadership and GTM execution to a forward-thinking team.

  • 16 years' experience
  • Joined January 2026

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment

More experts in Calgary, Canada

Work experience· 6 roles

VP of Marketing (Promoted from Director) · Renoworks Software Inc.Jun 2017 – Jul 2025 · 8 yrs 2 mos

Led RevOps and GTM operations for SaaS and enterprise B2B products. Architected the HubSpot CRM ecosystem with 100+ automated workflows for lead lifecycle, routing, scoring, and pipeline governance, reducing manual admin by 30+ hours per month. Created forecasting models and KPI dashboards (MQL→SQL→Closed Won) to improve forecast accuracy and pipeline visibility for executives and the board. Standardized cross-functional SOPs across Sales, Marketing, and Customer Success to improve lead handoff and accountability. Drove data hygiene, naming conventions, and lifecycle definitions; established repeatable GTM rhythms. Integrated HubSpot with tools including Zapier, Clay, Smartlead, RevenueHero, Apollo, Aircall, Webflow, Crossbeam, Gong, SurveyMonkey, Looker Studio, Jotform, and Google Analytics to unify GTM data.

VP of Marketing · Renoworks Software Inc.Jun 2017 – Jul 2025 · 8 yrs 2 mos

Oversaw GTM operations, CRM architecture, marketing ops, demand generation, and revenue systems for SaaS and enterprise B2B products. Partnered across Sales, Customer Success, and Product to drive operational efficiency and scalable growth. Implemented the HubSpot CRM ecosystem with 100+ automated workflows for lead lifecycle, routing, scoring, and pipeline governance; designed forecasting dashboards and KPI reporting; standardized cross-functional SOPs to improve lead handoffs and accountability.

Director, Data Strategy · Muzooka, Inc.Mar 2014 – Sep 2015 · 1 yr 7 mos

Built data strategy and analytics framework to drive product development, insights, and investor readiness; designed data-driven features including ranking algorithms, influence benchmarks, and user analytics dashboards; developed market and psychographic models to predict early-stage artist breakout potential; contributed to securing $3.6M in Series A funding.

Director, Marketing, North America · Fotolia (Acquired by Adobe)Sep 2009 – Mar 2014 · 4 yrs 7 mos
Director of Marketing, North America · Fotolia (Acquired by Adobe)Sep 2009 – Mar 2014 · 4 yrs 7 mos
Brand Experience / Product & Marketing Manager · Hewlett-Packard (HP/Voodoo Business Unit)Nov 2006 – Jan 2009 · 2 yrs 3 mos

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