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I'm Leo Tran, a Revenue Operations-driven GTM leader with 20+ years of building scalable sales, marketing, and customer lifecycle systems across SaaS and B2B. I specialize in HubSpot architecture, CRM administration, automation, pipeline governance, attribution modeling, and data-driven GTM strategy to drive lead flow, forecast accuracy, operational efficiency, and ARR. I thrive on cross-functional collaboration with Sales, Customer Success, and Product to translate strategy into repeatable processes, measurable outcomes, and scalable growth. My work has delivered tangible results, including 18% YoY website traffic growth, 160% growth in lead generation, $750,000 in net-new ARR in 2022, and Renoworks Pro reaching $50K MRR by 2024, along with securing $460k+ in Alberta Innovates grant funding. I’m excited to bring RevOps leadership and GTM execution to a forward-thinking team.…I'm Leo Tran, a Revenue Operations-driven GTM leader with 20+ years of building scalable sales, marketing, and customer lifecycle systems across SaaS and B2B. I specialize in HubSpot architecture, CRM administration, automation, pipeline governance, attribution modeling, and data-driven GTM strategy to drive lead flow, forecast accuracy, operational efficiency, and ARR. I thrive on cross-functional collaboration with Sales, Customer Success, and Product to translate strategy into repeatable processes, measurable outcomes, and scalable growth. My work has delivered tangible results, including 18% YoY website traffic growth, 160% growth in lead generation, $750,000 in net-new ARR in 2022, and Renoworks Pro reaching $50K MRR by 2024, along with securing $460k+ in Alberta Innovates grant funding. I’m excited to bring RevOps leadership and GTM execution to a forward-thinking team.

Leo Tran

Growth Marketer, Product Marketer, Marketing Strategist, +5

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I'm Leo Tran, a Revenue Operations-driven GTM leader with 20+ years of building scalable sales, marketing, and customer lifecycle systems across SaaS and B2B. I specialize in HubSpot architecture, CRM administration, automation, pipeline governance, attribution modeling, and data-driven GTM strategy to drive lead flow, forecast accuracy, operational efficiency, and ARR. I thrive on cross-functional collaboration with Sales, Customer Success, and Product to translate strategy into repeatable processes, measurable outcomes, and scalable growth. My work has delivered tangible results, including 18% YoY website traffic growth, 160% growth in lead generation, $750,000 in net-new ARR in 2022, and Renoworks Pro reaching $50K MRR by 2024, along with securing $460k+ in Alberta Innovates grant funding. I’m excited to bring RevOps leadership and GTM execution to a forward-thinking team.…I'm Leo Tran, a Revenue Operations-driven GTM leader with 20+ years of building scalable sales, marketing, and customer lifecycle systems across SaaS and B2B. I specialize in HubSpot architecture, CRM administration, automation, pipeline governance, attribution modeling, and data-driven GTM strategy to drive lead flow, forecast accuracy, operational efficiency, and ARR. I thrive on cross-functional collaboration with Sales, Customer Success, and Product to translate strategy into repeatable processes, measurable outcomes, and scalable growth. My work has delivered tangible results, including 18% YoY website traffic growth, 160% growth in lead generation, $750,000 in net-new ARR in 2022, and Renoworks Pro reaching $50K MRR by 2024, along with securing $460k+ in Alberta Innovates grant funding. I’m excited to bring RevOps leadership and GTM execution to a forward-thinking team.

Available to hire

I’m Leo Tran, a Revenue Operations-driven GTM leader with 20+ years of building scalable sales, marketing, and customer lifecycle systems across SaaS and B2B. I specialize in HubSpot architecture, CRM administration, automation, pipeline governance, attribution modeling, and data-driven GTM strategy to drive lead flow, forecast accuracy, operational efficiency, and ARR.

I thrive on cross-functional collaboration with Sales, Customer Success, and Product to translate strategy into repeatable processes, measurable outcomes, and scalable growth. My work has delivered tangible results, including 18% YoY website traffic growth, 160% growth in lead generation, $750,000 in net-new ARR in 2022, and Renoworks Pro reaching $50K MRR by 2024, along with securing $460k+ in Alberta Innovates grant funding. I’m excited to bring RevOps leadership and GTM execution to a forward-thinking team.

Skills

Experience Level

Expert

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Expert

Intermediate

Work Experience

VP of Marketing at Renoworks Software Inc.

June 1, 2017 - July 1, 2025

Oversaw GTM operations, CRM architecture, marketing ops, demand generation, and revenue systems for SaaS and enterprise B2B products. Partnered across Sales, Customer Success, and Product to drive operational efficiency and scalable growth. Implemented the HubSpot CRM ecosystem with 100+ automated workflows for lead lifecycle, routing, scoring, and pipeline governance; designed forecasting dashboards and KPI reporting; standardized cross-functional SOPs to improve lead handoffs and accountability.

Director, Data Strategy at Muzooka, Inc.

March 1, 2014 - September 1, 2015

Built data strategy and analytics framework to drive product development, insights, and investor readiness; designed data-driven features including ranking algorithms, influence benchmarks, and user analytics dashboards; developed market and psychographic models to predict early-stage artist breakout potential; contributed to securing $3.6M in Series A funding.

Director of Marketing, North America at Fotolia (Acquired by Adobe)

September 1, 2009 - March 1, 2014

Led NA GTM execution and digital marketing operations for a global marketplace; increased partner-based acquisition via API, promotions, and affiliates; rebuilt global social strategy; reduced fraud and improved content syndication efficiency; transitioned PhotoXpress.com to a freemium model; improved UI/UX, boosting MAU and retention; co-created the DollarPhotoClub.com brand and GTM strategy.

Brand Experience / Product & Marketing Manager at Hewlett-Packard (HP/Voodoo Business Unit)

November 1, 2006 - January 1, 2009

Managed cross-functional development and launch of premium desktop/laptop product lines; executed SEO/SEM to improve traffic and lead generation; developed HP Blackbird 002 and Voodoo Omen out-of-box experiences and managed brand execution at major global events including CES and GDC.

VP of Marketing (Promoted from Director) at Renoworks Software Inc.

June 1, 2017 - July 1, 2025

Led RevOps and GTM operations for SaaS and enterprise B2B products. Architected the HubSpot CRM ecosystem with 100+ automated workflows for lead lifecycle, routing, scoring, and pipeline governance, reducing manual admin by 30+ hours per month. Created forecasting models and KPI dashboards (MQL→SQL→Closed Won) to improve forecast accuracy and pipeline visibility for executives and the board. Standardized cross-functional SOPs across Sales, Marketing, and Customer Success to improve lead handoff and accountability. Drove data hygiene, naming conventions, and lifecycle definitions; established repeatable GTM rhythms. Integrated HubSpot with tools including Zapier, Clay, Smartlead, RevenueHero, Apollo, Aircall, Webflow, Crossbeam, Gong, SurveyMonkey, Looker Studio, Jotform, and Google Analytics to unify GTM data.

Director, Marketing, North America at Fotolia (Acquired by Adobe)

September 1, 2009 - March 1, 2014

Led NA GTM execution and digital marketing operations for a global marketplace. Increased partner-based acquisition through API deals, promotions, and affiliate programs. Rebuilt global social strategy; reduced fraud and improved content syndication efficiency. Transitioned PhotoXpress.com to a freemium model, generating recurring revenue. Improved UI/UX across products, boosting MAU, user retention, and LTV. Co-created the DollarPhotoClub.com brand and GTM strategy.