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I am a designer with 7 years of experience in marketing, editorial and branding design. I create visually strong concepts that elevate brand identity, improve audience engagement, and deliver social media graphics aligned with organisational goals. I am known for collaborating effectively with diverse teams and delivering high-quality outputs that contribute to client satisfaction and business growth.…I am a designer with 7 years of experience in marketing, editorial and branding design. I create visually strong concepts that elevate brand identity, improve audience engagement, and deliver social media graphics aligned with organisational goals. I am known for collaborating effectively with diverse teams and delivering high-quality outputs that contribute to client satisfaction and business growth.

Travis Liu

Graphic Designer, Designer, Brand Designer, +5

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I am a designer with 7 years of experience in marketing, editorial and branding design. I create visually strong concepts that elevate brand identity, improve audience engagement, and deliver social media graphics aligned with organisational goals. I am known for collaborating effectively with diverse teams and delivering high-quality outputs that contribute to client satisfaction and business growth.…I am a designer with 7 years of experience in marketing, editorial and branding design. I create visually strong concepts that elevate brand identity, improve audience engagement, and deliver social media graphics aligned with organisational goals. I am known for collaborating effectively with diverse teams and delivering high-quality outputs that contribute to client satisfaction and business growth.

Available to hire

I am a designer with 7 years of experience in marketing, editorial and branding design. I create visually strong concepts that elevate brand identity, improve audience engagement, and deliver social media graphics aligned with organisational goals.

I am known for collaborating effectively with diverse teams and delivering high-quality outputs that contribute to client satisfaction and business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

English

Fluent

Work Experience

Senior Graphic Designer at Community Business

August 1, 2023 - Present

As Senior Graphic Designer, I lead creative direction and oversee the delivery of high-quality visual assets across digital, print and marketing campaigns. I collaborate closely with marketing and programme teams, guiding designers and stakeholders through the full creative process — from concept to execution — to maintain a strong and consistent brand identity. Key achievements: Delivered design workshops and provided mentorship to team members, strengthening creative capabilities and ensuring consistent visual output across campaigns. Managed multiple end-to-end design projects, producing digital, print and marketing materials aligned with organisational goals. Ensured brand integrity by upholding and evolving brand guidelines across all communications, supporting an annual audience of more than 2 million. Offered creative direction and structured feedback throughout project cycles, elevating design quality and alignment with brand standards.

Graphic Designer at Community Business

January 1, 2019 - January 1, 2023

Collaborated with cross-functional teams to develop and execute Instagram content and social media campaigns (static and video), achieving a 43% increase in online engagement and 18% increase in followers. Streamlined collaboration workflow by developing templates for emails, newsletters, PowerPoint, and social posts, improving review speed and consistency. Produced over 25 publications including cover layout and data visualisation, contributing to a 27% sponsorship increase in 2022.

Multimedia/Graphic Assistant at Meinhardt Group

January 1, 2017 - January 1, 2018

Built cohesive, on-brand PowerPoint presentations for business directors across multi-million dollar engineering projects. Improved internal stakeholder participation for 1,100+ employees by producing engaging digital and print materials, including newsletters, emails, event posters, and intranet graphics.

Graphic Design Intern at VDA Jewellery Limited

January 1, 2017 - January 1, 2017

Differentiated the company’s jewellery line among 3,000+ competitors at the 2017 Hong Kong Jewellery and Gem Fair by designing 23 illustrative jewellery backdrops, overseeing ideation, execution, and sourcing printing vendors.