I'm a content creator and social media strategist with over a decade of experience building vibrant digital communities.

About

I’m a content creator and social media strategist with over a decade of experience building vibrant digital communities. I’ve grown personal channels to 100k+ followers and achieved 10M+ monthly engagements at peak through platform-optimized content and data-driven experimentation.

As Riot Games broadcast talent and a leader in esports teams, I partner with top brands, plan and execute campaigns, and coach players to peak performance. I’m passionate about storytelling, on-camera presence, and turning insights into impactful content across events, streams, and partnerships.

  • 10 years' experience
  • Joined April 2026

Industry experience

  • Gaming
  • Media & Entertainment
  • Software & Internet

Work experience· 4 roles

Analyst & Broadcast Talent · Riot GamesJan 2020 – Jan 2024 · 4 yrs 1 mo

Delivered live esports analysis and expert commentary to audiences of 500,000+ viewers as official Riot Games Broadcast Talent. Collaborated with production teams on content planning, scripting, and on-air execution across major live events.

Professional Player, Coach & Team Leader · TSM · SK GamingJan 2016 – Jan 2025 · 9 yrs 1 mo

Competed at the highest level in globally recognised organisations including TSM, SK Gaming, Movistar KOI, and other Riot Games franchised teams. Coached Team Dignitas (2024) and provided ongoing individual player coaching throughout career, covering mechanics, decision-making, and mental performance. Led teams as shot-caller, driving daily discipline, clear communication, and consistent excellence under pressure.

Professional Player, Coach & Team Leader · TSM; SK GamingJan 2016 – Jan 2025 · 9 yrs 1 mo

Competed at the highest level in globally recognised organisations including TSM, SK Gaming, Movistar KOI, and other Riot Games franchised teams. Coached Team Dignitas (2024) and provided ongoing individual player coaching throughout career, covering mechanics, decision-making, and mental performance. Led teams as shot-caller, driving daily discipline, clear communication, and consistent excellence under pressure.

Social Media & Content Strategist · Personal Brand & FreelanceJan 2016 – Present · 10 yrs 11 mos

Education

Science Programme · IEGS Södermalm High School, Stockholm2012 – 2015
Science Programme · IEGS Södermalm High School, Stockholm2012 – 2015

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