I'm a content creator and social media strategist with over a decade of experience building vibrant digital communities. I've grown personal channels to 100k+ followers and achieved 10M+ monthly engagements at peak through platform-optimized content and data-driven experimentation. As Riot Games broadcast talent and a leader in esports teams, I partner with top brands, plan and execute campaigns, and coach players to peak performance. I'm passionate about storytelling, on-camera presence, and turning insights into impactful content across events, streams, and partnerships.

I'm a content creator and social media strategist with over a decade of experience building vibrant digital communities. I've grown personal channels to 100k+ followers and achieved 10M+ monthly engagements at peak through platform-optimized content and data-driven experimentation. As Riot Games broadcast talent and a leader in esports teams, I partner with top brands, plan and execute campaigns, and coach players to peak performance. I'm passionate about storytelling, on-camera presence, and turning insights into impactful content across events, streams, and partnerships.

Available to hire

I’m a content creator and social media strategist with over a decade of experience building vibrant digital communities. I’ve grown personal channels to 100k+ followers and achieved 10M+ monthly engagements at peak through platform-optimized content and data-driven experimentation.

As Riot Games broadcast talent and a leader in esports teams, I partner with top brands, plan and execute campaigns, and coach players to peak performance. I’m passionate about storytelling, on-camera presence, and turning insights into impactful content across events, streams, and partnerships.

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Language

Swedish
Fluent
English
Fluent
Spanish; Castilian
Advanced
Italian
Advanced

Work Experience

Social Media & Content Strategist at Personal Brand & Freelance
January 1, 2016 - Present
Grew personal channels organically to 100,000+ followers across X and Twitch, achieving 10M+ monthly engagements at peak through high-performing, platform-optimised content. Secured and managed brand partnerships with Logitech, Santander, and KitKat, handling content integration, deliverables, and campaign execution independently.
Analyst & Broadcast Talent at Riot Games
January 1, 2020 - January 1, 2024
Delivered live esports analysis and expert commentary to audiences of 500,000+ viewers as official Riot Games Broadcast Talent. Collaborated with production teams on content planning, scripting, and on-air execution across major live events.
Professional Player, Coach & Team Leader at TSM; SK Gaming
January 1, 2016 - January 1, 2025
Competed at the highest level in globally recognised organisations including TSM, SK Gaming, Movistar KOI, and other Riot Games franchised teams. Coached Team Dignitas (2024) and provided ongoing individual player coaching throughout career, covering mechanics, decision-making, and mental performance. Led teams as shot-caller, driving daily discipline, clear communication, and consistent excellence under pressure.
Professional Player, Coach & Team Leader at TSM · SK Gaming
January 1, 2016 - January 1, 2025
Competed at the highest level in globally recognised organisations including TSM, SK Gaming, Movistar KOI, and other Riot Games franchised teams. Coached Team Dignitas (2024) and provided ongoing individual player coaching throughout career, covering mechanics, decision-making, and mental performance. Led teams as shot-caller, driving daily discipline, clear communication, and consistent excellence under pressure.

Education

Science Programme at IEGS Södermalm High School, Stockholm
January 1, 2012 - January 1, 2015
Science Programme at IEGS Södermalm High School, Stockholm
January 1, 2012 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet