Multimedia storyteller. Leader in marketing, social, and communications for media businesses. I am a seasoned marketing, communications, and social media leader, with extensive experience across publishing, media, branding, sports, and esports. After migrating from Australia to Singapore, I got my start as a writer, videographer, and producer specialising in music, fashion, and lifestyle content. For over a decade, I’ve applied my creative lens and strategic mindset to sports marketing, luxury events, and global esports media operations. Ranging from DIY music video shoots to global broadcasts and product launches, I strive to bring enthusiasm and care to each project I’m involved in, regardless of my role or the scale of the production. I like coffee, music, cinema, fashion, and video games. I often aspire to inject elements of each into my work (mostly the coffee). If you enjoy a dark roast, pick out your favourite spot and I’ll buy you a cup while discussing your next project.…

trentobento

Multimedia storyteller. Leader in marketing, social, and communications for media businesses. I am a seasoned marketing, communications, and social media leader, with extensive experience across publishing, media, branding, sports, and esports. After migrating from Australia to Singapore, I got my start as a writer, videographer, and producer specialising in music, fashion, and lifestyle content. For over a decade, I’ve applied my creative lens and strategic mindset to sports marketing, luxury events, and global esports media operations. Ranging from DIY music video shoots to global broadcasts and product launches, I strive to bring enthusiasm and care to each project I’m involved in, regardless of my role or the scale of the production. I like coffee, music, cinema, fashion, and video games. I often aspire to inject elements of each into my work (mostly the coffee). If you enjoy a dark roast, pick out your favourite spot and I’ll buy you a cup while discussing your next project.…

Available to hire

Multimedia storyteller. Leader in marketing, social, and communications for media businesses.

I am a seasoned marketing, communications, and social media leader, with extensive experience across publishing, media, branding, sports, and esports.

After migrating from Australia to Singapore, I got my start as a writer, videographer, and producer specialising in music, fashion, and lifestyle content. For over a decade, I’ve applied my creative lens and strategic mindset to sports marketing, luxury events, and global esports media operations.

Ranging from DIY music video shoots to global broadcasts and product launches, I strive to bring enthusiasm and care to each project I’m involved in, regardless of my role or the scale of the production.

I like coffee, music, cinema, fashion, and video games. I often aspire to inject elements of each into my work (mostly the coffee). If you enjoy a dark roast, pick out your favourite spot and I’ll buy you a cup while discussing your next project.

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Language

English
Fluent
Japanese
Intermediate

Work Experience

Senior Director, Marketing & Social Media at ONE Esports
September 27, 2021 - March 20, 2025
Oversaw marketing, digital marketing, community, social media, and PR strategy for ONE Esports’ award-winning media platform. Led a team of eight direct reports focused on English-speaking markets, and four regional social media teams in Indonesia, Philippines, Thailand, and Vietnam, spanning 25 distribution channels and 5M+ followers. Optimized workflows that resulted in a 220% increase in output (approximately 2,400 pieces of content per month, on average) that generated an uplift of over 184% in impressions, 200% in engagements, and 237% in video views across a two-year period. Led content and marketing initiatives for award-winning content partnerships, including Gamer’s Paradise presented by Marriott Bonvoy, which won accolades at The Drum Awards Marketing for APAC and Cynopsis Sports Media Awards in 2023; and the ONE Esports App for Samsung Galaxy, which won the Mobile App award at Cynopsis Sports Media Awards in 2024. Milestones include strategizing live viewership operations for the MPL Invitational (MPLI) tournament series, which accumulated over 300 million views over four editions; and the first MLBB Women’s Invitational (MWI) 2022, which broke the record for most-watched women’s esports event of all time.
Marketing Manager at Spartan Race Singapore
May 14, 2018 - September 24, 2021
Directed marketing oversight and creative strategy to drive sales and brand awareness in Singapore, spanning social media management, content and ad production, performance measurement, influencer management, sponsorship strategy, product development and event management. Worked with government bodies and sports authorities on driving local and regional tourism opportunities. Regional responsibilities included coaching and management of Vietnam team, regional campaign development and working with SEA partners on event calendars and asset logistics. Milestones included creative direction for numerous world-first product launches, 35% increase in overall sales within first year, and 140% organic growth of Instagram audience within two years.
Content Producer at JUICE Singapore
October 13, 2014 - May 7, 2018
Produced editorial and advertorial content for monthly print magazine and all online content verticals. Evolved beyond the role to lead video production, social media management, digital strategy, and sales and marketing support. Managed intern intake and mentoring. Milestones included overseeing 35% organic growth in Facebook following, and spearheading video properties that have accumulated over half a million views and nearly four million impressions on YouTube.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Gaming, Travel & Hospitality, Software & Internet, Telecommunications