Hi, I’m Francisco Aguilera. I’m a Creative Director and Audiovisual Producer based in Mexico City with more than a decade of experience crafting strategic content for brands, agencies, and public figures in Mexico. I thrive on turning concepts into visual stories that look great and perform. I offer end-to-end capabilities—from concept and art direction to final delivery. I’ve collaborated with brands such as Febrax, Mustela, and Bed Bath & Beyond, and directed content for artists like Anahí, Fey, and Erika Zaba. I’ve grown cross-platform communities past 70k followers by blending high aesthetic standards with commercial objectives, and I’m comfortable adapting on set and making real-time editorial decisions.

Francisco Aguilera

Hi, I’m Francisco Aguilera. I’m a Creative Director and Audiovisual Producer based in Mexico City with more than a decade of experience crafting strategic content for brands, agencies, and public figures in Mexico. I thrive on turning concepts into visual stories that look great and perform. I offer end-to-end capabilities—from concept and art direction to final delivery. I’ve collaborated with brands such as Febrax, Mustela, and Bed Bath & Beyond, and directed content for artists like Anahí, Fey, and Erika Zaba. I’ve grown cross-platform communities past 70k followers by blending high aesthetic standards with commercial objectives, and I’m comfortable adapting on set and making real-time editorial decisions.

Available to hire

Hi, I’m Francisco Aguilera. I’m a Creative Director and Audiovisual Producer based in Mexico City with more than a decade of experience crafting strategic content for brands, agencies, and public figures in Mexico. I thrive on turning concepts into visual stories that look great and perform.

I offer end-to-end capabilities—from concept and art direction to final delivery. I’ve collaborated with brands such as Febrax, Mustela, and Bed Bath & Beyond, and directed content for artists like Anahí, Fey, and Erika Zaba. I’ve grown cross-platform communities past 70k followers by blending high aesthetic standards with commercial objectives, and I’m comfortable adapting on set and making real-time editorial decisions.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Co-Producer & Creative Director at Estuche de Joterías
January 1, 2026 - Present
Co-produced and developed the overarching creative concept to define episode dynamics and topic curation. Led narrative development and creative execution for character building (JP's character). Managed comprehensive art direction, including recording set design and official branding creation.
Independent Content Creator & Video Producer at Freelance
January 1, 2015 - Present
Provided creative direction, filming, editing, and on-camera talent for multi-platform digital campaigns for clients including Febrax, Mustela, Bed Bath & Beyond, and public figures such as Anahí, Fey, and Erika Zaba. Produced short-form video content and directed high-impact UGC campaigns to maximize retention and engagement on TikTok and Reels.
Audiovisual Creator & Producer at Trespacos YouTube Channel
January 1, 2015 - December 1, 2019
Developed and directed an audiovisual project focused on raising awareness and visibility for the LGBT community. Selected as an official participant from thousands of applicants for YouTube NextUp Mexico (1st Gen, 2018), an intensive boot camp covering technical, creative, and content strategy.
Social Media Manager & Digital Strategist at MLashes
March 1, 2015 - May 1, 2026
Designed and executed digital strategies to maintain the visual aesthetics of the luxury beauty sector. Developed editorial calendars and analyzed metrics to optimize brand reach and performance.
Content Manager at Panda Agencia Gráfica
June 1, 2017 - December 1, 2019
Created digital strategies, planned and managed cross-platform content calendars for the agency's client portfolio.

Education

Bachelor's Degree in Interior Architecture at Cedim Monterrey, N.L.
January 11, 2030 - June 23, 2026

Qualifications

YouTube NextUp Mexico participant (1st Gen, 2018)
January 1, 2018 - June 23, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail