Trey Cepeda
I’m a senior multimedia and brand design lead with deep experience bringing end-to-end brand evolution to life—translating strategy into high-impact visual storytelling across digital, print, and video.
About
I’m a senior multimedia and brand design lead with deep experience bringing end-to-end brand evolution to life—translating strategy into high-impact visual storytelling across digital, print, and video. I specialize in building modular design systems and campaign assets, and I enjoy turning complex concepts into clear, engaging creative through strong art direction and hands-on production.
- 9 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
- Healthcare
- Software & Internet
- Professional Services
- Government
More experts in Las Vegas, United States
Work experience· 4 roles
Partnered directly with web, data, and product marketing teams to conceptualize and build comprehensive visual brand design systems and campaign assets for high-impact commercial initiatives. Designed data visualization and report layouts for whitepapers, market trend reports, and indices—turning complex data into engaging narrative assets. Produced promotional video and motion assets, including marketing promo-graphic systems, product tour videos, motion graphic packages, and launch campaign materials. Provided strategic brand guidance while managing external production vendor relationships to deliver polished multi-channel assets.
Led the visual brand evolution for the ARPAH Investor Catalyst Hub, personally updating brand guidelines, logos, color palettes, typography, and visual toolkits for national health initiatives. Created integrated digital, print, video, and motion graphic collateral for program campaigns, turning complex health solutions into clear visual stories. Streamlined intake/review/approval workflows using tools like Asana, Monday.com, and Airtable, and built modular template systems to scale design output. Directed website visual strategy and created high-fidelity UI mockups in Figma/Webflow, collaborating with developers for accurate front-end execution. Produced short-form video assets, webinars, impact stories, kinetic typography, and post-production audio/video edits using an AI-assisted creative pipeline.
Executed enterprise rebrand work across digital, print, product UI, advertising, and experiential touchpoints, including product splash screens, navigation systems, and mobile mockups. Directed external agencies and freelance designers/creatives to scale marketing output into podcasts, interactive eBooks, and whitepapers. Designed and deployed targeted account-based marketing landing pages and interactive digital experiences using tools including Unbounce, OptinMonster, and VWO. Managed end-to-end print proofing and pre-press operations, ensuring compliance with bleed, color profiles, typesetting, and material specifications.
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