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I am a Strategic Senior Media Buyer with 7 years of experience specializing in high-scale customer acquisition for the U.S. market. I manage multi-million dollar annual budgets across Meta and Google Ads, consistently scaling accounts to 10X ROAS. I bridge data analytics and creative strategy, leveraging advanced attribution and CRO tools to optimize MER and nCAC. Based in Thessaloniki, I have been deeply embedded in U.S. agency culture and have worked in EST/PST for the past four years to drive full-funnel growth and long-term client retention.…I am a Strategic Senior Media Buyer with 7 years of experience specializing in high-scale customer acquisition for the U.S. market. I manage multi-million dollar annual budgets across Meta and Google Ads, consistently scaling accounts to 10X ROAS. I bridge data analytics and creative strategy, leveraging advanced attribution and CRO tools to optimize MER and nCAC. Based in Thessaloniki, I have been deeply embedded in U.S. agency culture and have worked in EST/PST for the past four years to drive full-funnel growth and long-term client retention.

Triantafyllos Baliouskas

Digital Marketer, PPC Manager, Marketing Analyst, +7

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I am a Strategic Senior Media Buyer with 7 years of experience specializing in high-scale customer acquisition for the U.S. market. I manage multi-million dollar annual budgets across Meta and Google Ads, consistently scaling accounts to 10X ROAS. I bridge data analytics and creative strategy, leveraging advanced attribution and CRO tools to optimize MER and nCAC. Based in Thessaloniki, I have been deeply embedded in U.S. agency culture and have worked in EST/PST for the past four years to drive full-funnel growth and long-term client retention.…I am a Strategic Senior Media Buyer with 7 years of experience specializing in high-scale customer acquisition for the U.S. market. I manage multi-million dollar annual budgets across Meta and Google Ads, consistently scaling accounts to 10X ROAS. I bridge data analytics and creative strategy, leveraging advanced attribution and CRO tools to optimize MER and nCAC. Based in Thessaloniki, I have been deeply embedded in U.S. agency culture and have worked in EST/PST for the past four years to drive full-funnel growth and long-term client retention.

Available to hire

I am a Strategic Senior Media Buyer with 7 years of experience specializing in high-scale customer acquisition for the U.S. market. I manage multi-million dollar annual budgets across Meta and Google Ads, consistently scaling accounts to 10X ROAS. I bridge data analytics and creative strategy, leveraging advanced attribution and CRO tools to optimize MER and nCAC. Based in Thessaloniki, I have been deeply embedded in U.S. agency culture and have worked in EST/PST for the past four years to drive full-funnel growth and long-term client retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Greek, Modern

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Media Buyer at Taktical Digital

January 1, 2022 - Present

Oversaw full-funnel paid campaigns for U.S. clients across Google Ads, Meta Ads, and TikTok Ads; leveraged Reddit, Pinterest, and LinkedIn; directed $250K monthly campaign budgets per account; achieved 7X ROAS; improved CVR using third-party analytics for CRO; managed six concurrent client accounts; led cross-functional collaboration with content and design to uncover cross-channel opportunities.

Meta Ads Expert at Teleperformance

July 1, 2021 - January 1, 2022

Managed 150 accounts per quarter, generating €1M revenue; recommended Meta Ads approaches based on analytics to meet client needs; built positive client relationships; maintained strong performance across portfolio to hit targets.

Performance Marketing Specialist at iTrust Digital Marketing Agency

November 1, 2020 - July 1, 2021

Built and optimised campaigns across Google Search, Display, Video and Shopping; executed social ads strategies on Meta and TikTok; managed daily budgets and pacing for efficient spend; delivered monthly performance reports with actionable insights.

Google Ads Specialist at Teleperformance

December 1, 2018 - November 1, 2020

Managed portfolio of ~300 clients/quarter; created/restructured Search, Display, and Shopping campaigns; performed keyword research and planning; analyzed Google Analytics data for campaign optimization; managed total quarterly revenue of €1M across various verticals.