Trisha Kuek
I close the gap between strategy and execution.
About
I close the gap between strategy and execution. Senior marketer, 12+ years across global FMCG (Coca-Cola), hypergrowth tech (Deliveroo), and agencies, turning ambiguous growth goals into clear systems, sharp creative, and work that ships.
Most marketers can brief. Fewer can build. I led the cultural platform that made Keri the #1 juice brand in New Zealand, helped take Wilkins to #1 water in the Philippines, and redesigned a production model that cut agency costs 70% while tripling output. Earlier I rebuilt Deliveroo’s CRM hands-on in Braze and launched an Animal Crossing activation that won a Spikes Asia award on zero media spend.
Brand and content strategy, social, CRM, creative direction. I move fast and stay close to the build.
- 10 years' experience
- Joined June 2026
Industry experience
- Consumer Goods
- Retail
- Software & Internet
- Media & Entertainment
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Work experience· 5 roles
Led regional creative and content strategy across ASEAN and South Pacific for the juice, dairy, and hydration portfolios. Drove Keri to #1 juice brand in New Zealand and Wilkins to #1 water in the Philippines, and redesigned a production model that cut agency costs 70% while tripling asset output.
Led regional integrated creative and content strategy for Coca-Cola Trademark across 25 markets. Built the 3-year Coke Music IMC programme (4M+ first-party data captures, 20% agency cost savings) and led Coca-Cola Creations to 792M organic impressions and a #2 global ranking.
Led Singapore social and CRM. Rebuilt the CRM architecture hands-on in Braze (+17% open rates, 3x output, still running post-departure) and launched the Animal Crossing "Deliveroo Crossing" activation: $1.2M earned media on zero spend, Bronze at Spikes Asia 2021.
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