Available to hire
Senior creative strategist and social media leader with 10+ years of experience turning cultural, audience, and platform insights into high-impact campaigns across entertainment, lifestyle, technology, and digital media. Skilled in integrated campaign development, editorial strategy, and platform-native storytelling; experienced leading cross-functional teams, mentoring creatives, and guiding work from insight and ideation through execution, optimization, and reporting.
Known for translating entertainment and culture coverage into timely, social-first narratives, optimizing messaging, visuals, CTAs, and publishing for performance, and building scalable content systems with franchise formats, engagement formats, and creator-forward storytelling.
Skills
Work Experience
Creator Marketing
June 1, 2026 - PresentDeveloped and presented social strategies informed by audience insights, cultural trends, editorial opportunities, and platform behavior. Created scalable content franchises, carousels, headline treatments, and engagement formats aligned with Complex’s voice and growth goals. Advised editorial stakeholders on translating entertainment, sports, technology, and culture coverage into timely social-first storytelling. Optimized copy, visual sequencing, calls to action, and publishing approaches using editorial judgment and performance insights.
Senior Digital Social Strategist (User-focused content and product communications)
October 1, 2025 - PresentLed user-focused content and product communications strategies aligned with business goals, audience needs, and platform updates. Translated technical capabilities and user insights into clear consumer-facing messaging across digital channels and campaign materials. Partnered with leadership, PR, marketing, and legal-adjacent stakeholders on messaging approvals, brand alignment, and content governance. Introduced AI-enabled workflows that reduced content development timelines by 20%.
Senior Social Strategy & Messaging Framework Lead
May 1, 2025 - February 1, 2026Built platform-native content strategy and messaging frameworks rooted in audience behavior, digital culture, and creator ecosystems. Managed stakeholder communications, timelines, approvals, and multi-platform delivery across concurrent campaigns. Improved production and publishing workflows while contributing to campaigns generating millions of digital impressions.
Creator-First Campaigns & Social Strategist
January 1, 2023 - February 1, 2025Developed creator-first campaign concepts, social strategy, briefs, and messaging across entertainment and lifestyle brands. Partnered across account, editorial, production, design, talent, and brand teams to move integrated campaigns from proposal through execution. Managed and mentored two social coordinators and freelance creatives, providing direction on storytelling, platform strategy, and execution. Used community sentiment, cultural conversations, and performance data to strengthen creative recommendations and identify growth opportunities.
Content Strategy & Communications Lead (Contract) at Qey Creative Studios
January 1, 2023 - February 1, 2025Developed and executed integrated content and communications strategies that translate audience behavior, cultural trends, and brand objectives into platform-native campaign ideas. Built creator briefs and messaging frameworks, coordinated cross-functional workflows from ideation through performance optimization, and ensured consistent brand storytelling in fast-moving digital/entertainment environments. Implemented AI-enabled content workflows to improve operational efficiency and reduce development timelines by 20%. Supported content governance and messaging approvals with leadership and legal-adjacent stakeholders, and ensured messaging consistency across multiple platforms.
Senior Editorial Producer / Social & Culture Strategy (Social-first content)
March 1, 2022 - March 1, 2023Led social-first content strategies around award shows, celebrity interviews, live events, and fast-moving cultural conversations. Oversaw and supported short-form video from ideation through delivery, including scripting, interview direction, field production, and rough-cut review. Directed platform-native storytelling for Instagram Reels, TikTok, YouTube Shorts, and digital editorial formats. Coordinated editorial, video, social, and talent relations with creative teams in high-pressure newsroom and live-event environments.
Senior Social Media Manager, Content Strategy & Communications Lead at IOne Digital
January 1, 2022 - February 1, 2025Led platform-native storytelling and integrated social/content strategy aligned with brand voice and audience behavior. Developed culturally relevant messaging frameworks across social and editorial campaigns; produced audience-driven content strategies using emerging social trends and digital culture insights. Managed stakeholder timelines, approvals, and multi-platform delivery across concurrent campaigns while monitoring community sentiment and content performance to find audience truths and engagement opportunities. Wrote and refined creative direction, creator briefs, campaign messaging, and social deliverables that balanced talent freedom with brand requirements. Partnered with editorial, production, design, talent relations, and account stakeholders from proposal through execution; presented strategic recommendations using insights and performance data. Mentored social coordinators and freelance creatives; oversaw publishing workflows and performance tracking. Contributed to cam
Social & Editorial Strategist (Entertainment/Music Coverage)
July 1, 2021 - March 1, 2026Developed culturally resonant entertainment and music coverage designed for audience growth, engagement, and social conversation. Conducted high-profile interviews with artists, actors, executives, and creators and translated them into digital-first editorial narratives. Produced social and multimedia extensions for premieres, red carpets, festivals, and award shows. Optimized editorial and marketing content for search visibility, discoverability, and evolving AI-assisted consumption behavior.
Senior Creative Strategist with 10+ years experience (contract / listed experiences) at BET Networks
July 1, 2021 - March 1, 2026Provided platform-native editorial and social-first coverage for entertainment, pop culture, and digital audiences. Conducted and guided high-profile interviews with artists, actors, executives, and creators while shaping editorial narratives designed for digital discovery. Optimized content for search visibility and AI-driven content consumption behaviors to support audience growth and trending conversations. Covered major entertainment events, premieres, red carpets, festivals, and award shows; oversaw multimedia and short-form video content extensions from ideation through final delivery. Collaborated with editors, shooters, and post-production teams on scripting, interview direction, rough-cut review, and rapid-turnaround publishing in high-pressure environments.
Publishing & Audience Engagement Lead
January 1, 2020 - July 1, 2021Led publishing and audience engagement strategies across Instagram, TikTok, X, Facebook, and YouTube. Built content calendars and platform-specific creative strategies to increase awareness, engagement, and audience retention. Executed creator-led campaigns and real-time storytelling, including a sweepstakes that increased impressions by 30% and followers by 25% in three days. Managed assets, approvals, publishing workflows, performance tracking, and cross-functional campaign delivery.
Senior Social Media Strategist / Product Marketing (Editorial & Culture) at Complex Networks
January 1, 2020 - July 1, 2021Defined platform-native storytelling approaches aligned with brand voice and audience behavior. Shaped culturally relevant messaging frameworks across social and editorial campaigns. Produced audience-driven content strategies leveraging emerging social trends, digital culture insights, and creator ecosystems. Maintained consistent brand storytelling in fast-moving social and entertainment environments; developed and refined messaging frameworks and audience-focused storytelling strategies tied to campaign objectives. Managed stakeholder communication, timelines, approvals, and multi-platform content delivery across concurrent campaigns; streamlined production and publishing workflows. Contributed to campaigns generating millions of impressions and led culturally resonant entertainment/music coverage, including interview-driven editorial narratives and short-form video storytelling optimized for Reels, TikTok, and Shorts.
Senior Editorial Producer (Social & Culture Strategy) at REVOLT
January 1, 2020 - PresentLed end-to-end social publishing and audience engagement strategies across Instagram, TikTok, X, Facebook, and YouTube. Developed content calendars and platform-specific creative strategies to increase engagement, brand awareness, and retention. Executed culturally relevant creator-led campaigns and real-time social storytelling for major entertainment moments (awards, celebrity interviews, live events, trending cultural conversations). Managed social content operations including asset organization, publishing workflows, approvals, and performance tracking. Presented social strategy decks featuring audience insights, scalable content franchises, and platform recommendations; advised editorial stakeholders on translating culture/technology/entertainment coverage into timely social-first storytelling.
Commercial Scripts Writer / Talent-Facing Promotions Copy (B2B support) at MTV / TVL / and other brands (as listed)
September 1, 2018 - February 1, 2019Wrote commercial scripts and talent-facing promotional copy for MTV, TVL, and logo, adapting messaging to each brand’s voice and audience. Supported B2B marketing and corporate communications strategies positioning programming and business priorities for industry audiences. Coordinated campaign materials, stakeholder feedback, approvals, executive communications, and project timelines across multiple brands. Researched cultural trends and audience behavior to inform messaging and cross-platform content opportunities.
On-Air Host & Digital Content Producer at WNY/Paramount (listed context suggests broadcast experience)
September 1, 2016 - August 1, 2018Hosted and produced an original radio series, shaping episode concepts, show flow, talking points, and audience engagement. Booked talent and guests, coordinated scheduling and show preparation, and supported interviews from outreach through broadcast. Created promotional content for original and network programming across station apps and digital channels. Supported fellow hosts with content development, production needs, cross-promotion, and day-to-day radio programming operations.
Education
Bachelor Of Arts (Communications and Marketing) at La Salle University
August 1, 2014 - May 1, 2018Bachelor of Arts, Communications and Marketing at La Salle University
January 11, 2030 - July 29, 2026On-Air Host & Digital Content Producer at WEXP Radio / WEXP Rad io Corporate Communications & Content Coordinator, Paramount (education entry not clearly dated)
January 11, 2030 - July 29, 2026Qualifications
Industry Experience
Media & Entertainment, Other, Professional Services
Skills
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