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I am a Senior Brand Designer and Strategist with over a decade of experience building cohesive, scalable brand ecosystems for global startups and enterprise clients. I translate complex business goals into robust brand architectures and design systems that drive growth and strong market positioning. I collaborate closely with founders and product teams to map visual assets to long-term business aims, delivering high-impact branding for launches, investor pitches, and omni-channel campaigns. I thrive on precision, cross-functional leadership, and delivering assets that unify digital and physical experiences.…I am a Senior Brand Designer and Strategist with over a decade of experience building cohesive, scalable brand ecosystems for global startups and enterprise clients. I translate complex business goals into robust brand architectures and design systems that drive growth and strong market positioning. I collaborate closely with founders and product teams to map visual assets to long-term business aims, delivering high-impact branding for launches, investor pitches, and omni-channel campaigns. I thrive on precision, cross-functional leadership, and delivering assets that unify digital and physical experiences.

Alexandra Gociu

Brand Designer, Brand Strategist, Designer, +7

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I am a Senior Brand Designer and Strategist with over a decade of experience building cohesive, scalable brand ecosystems for global startups and enterprise clients. I translate complex business goals into robust brand architectures and design systems that drive growth and strong market positioning. I collaborate closely with founders and product teams to map visual assets to long-term business aims, delivering high-impact branding for launches, investor pitches, and omni-channel campaigns. I thrive on precision, cross-functional leadership, and delivering assets that unify digital and physical experiences.…I am a Senior Brand Designer and Strategist with over a decade of experience building cohesive, scalable brand ecosystems for global startups and enterprise clients. I translate complex business goals into robust brand architectures and design systems that drive growth and strong market positioning. I collaborate closely with founders and product teams to map visual assets to long-term business aims, delivering high-impact branding for launches, investor pitches, and omni-channel campaigns. I thrive on precision, cross-functional leadership, and delivering assets that unify digital and physical experiences.

Available to hire

I am a Senior Brand Designer and Strategist with over a decade of experience building cohesive, scalable brand ecosystems for global startups and enterprise clients. I translate complex business goals into robust brand architectures and design systems that drive growth and strong market positioning.

I collaborate closely with founders and product teams to map visual assets to long-term business aims, delivering high-impact branding for launches, investor pitches, and omni-channel campaigns. I thrive on precision, cross-functional leadership, and delivering assets that unify digital and physical experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Final Cut Pro X

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

French

Intermediate

Work Experience

Founder & Senior Brand Designer & Strategist at Trufanda Studio

June 1, 2015 - Present

Lead the brand strategy and end-to-end identity design for an international client portfolio across Tech, FinTech, E-commerce, and lifestyle verticals; architect scalable visual identity frameworks, typographical structures, and brand books that improved client recognition and unified omni-channel marketing. Consult directly with founders and product teams to map assets to long-term business goals and support market launches and investor pitching. Manage cross-functional project timelines and design sprint allocations, delivering complex branding assets for 40+ global companies.

Creative Project Manager & Strategist at Pattern

September 1, 2019 - August 31, 2020

Orchestrated strategic brand integration across physical, digital, and experiential media for high-profile product rollouts and large-scale exhibitions; mentored a multidisciplinary creative squad of 8+ design, production, and video specialists; conceptualized data-driven visual marketing strategies to maximize visibility and engagement; improved operational design workflows by implementing modern collaboration software, reducing delivery cycles by ~20%.

BTL Project Manager at Foote, Cone & Belding

September 1, 2012 - July 31, 2014

Designed core spatial and experiential brand concepts for major Below-The-Line campaigns; managed visual production budgets and on-site implementation with cross-functional teams; delivered ROI-focused visuals for Fortune 500 clients and provided post-campaign analyses against KPIs.