- Marketing Strategist
Jill Truscott
- Canada
- 1 project
Hi, I’m Jill Truscott. I help industrial and cleantech ventures accelerate commercialization through clear, data-driven storytelling.
About
Hi, I’m Jill Truscott. I help industrial and cleantech ventures accelerate commercialization through clear, data-driven storytelling. I partner with founders and technical teams to build brand, investor, and market confidence in emerging technologies.
I’m a senior B2B marketing leader with 15+ years of experience guiding global teams and go-to-market strategies across construction, carbon tech, and industrial innovation. I focus on crafting practical, scalable marketing foundations, brand positioning, and revenue growth through ABM, GTM execution, and strategic partnerships.
- Joined October 2025
Industry experience
- Real Estate & Construction
- Manufacturing
- Energy & Utilities
- Professional Services
- Government
- Media & Entertainment
- Software & Internet
Projects · 1
Work experience· 17 roles
Selected Consulting & Leadership Experience: Marketing consultant focusing on tech and CleanTech startups; partner with early-stage and growth-stage companies to stand up and scale their marketing function; refine investor narratives and GTM strategies; build scalable foundations enabling technical teams to commercialize concepts.
Selected consulting & leadership experience partnering with early-stage and growth-stage technology and cleantech startups to stand up and scale their marketing function. Guided founders in refining investor narratives and GTM strategies to accelerate fundraising and partnerships. Built scalable marketing foundations enabling technical teams to convert proof-of-concept into commercial adoption. Created messaging architectures and thought leadership frameworks to drive visibility in capital-intensive markets. Recent projects include brand development, sales enablement, and go-to-market strategy for Series A biotech and industrial tech startups.
Led full-spectrum global marketing for a mission-driven B2B brand in cement and carbon markets. Built and scaled a 6-person cross-regional team covering field marketing, content, product marketing, and agency collaboration. Managed a $1.5M marketing budget, global brand strategy, and go-to-market execution across North America, APAC, and Europe. Launched innovations including RMX tech and voluntary carbon credits, driving 600+ system installs and $150K ARR expansion deals.
Education· 8
Certifications and awards· 5
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