Available to hire
Hi, I’m Jill Truscott. I help industrial and cleantech ventures accelerate commercialization through clear, data-driven storytelling. I partner with founders and technical teams to build brand, investor, and market confidence in emerging technologies.
I’m a senior B2B marketing leader with 15+ years of experience guiding global teams and go-to-market strategies across construction, carbon tech, and industrial innovation. I focus on crafting practical, scalable marketing foundations, brand positioning, and revenue growth through ABM, GTM execution, and strategic partnerships.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Senior Director of Global Marketing at CarbonCure Technologies
August 1, 2025 - October 18, 2025Led full-spectrum global marketing for a mission-driven B2B climate tech brand. Directed global brand positioning and product marketing strategy; launched four innovations including RMX tech and voluntary carbon credits; built and scaled a 6-person cross-regional team; oversaw a $1.5M marketing budget; managed GTM across North America, APAC, and Europe; led data-driven ABM campaigns and ROI-focused storytelling; partnered with MIT, ACI, and NRMCA; supported sustainability partnerships and cross-functional collaboration.
Director of Product Marketing at CarbonCure Technologies
March 31, 2023 - October 18, 2025Directed global product marketing for a mission-driven B2B brand in sustainable construction; led go-to-market initiatives for climate tech innovations; managed cross-regional teams and marketing operations to drive adoption and revenue expansion.
Manager of Communications, Proposals & Product Marketing at Lafarge Canada Inc.
April 1, 2022 - October 18, 2025Directed internal and external communications, proposals, and product marketing; led rebranding, regional campaigns, and sales enablement; coordinated cross-functional initiatives with HQ, R&D, and business leaders across North America and Europe; supported government bids and sustainability programs; drove ABM and region-specific marketing impact.
Sales & Marketing Manager at Wolf Custom Homes Ltd.
October 1, 2017 - October 18, 2025End-to-end sales and marketing for high-end custom homes; managed branding, digital presence, events, and vendor coordination; led project lifecycles from RFQ to close; improved lead capture and client engagement with targeted campaigns and tailored sales materials.
Senior Director of Global Marketing at CarbonCure Technologies
August 1, 2025 - October 18, 2025Led full-spectrum global marketing for a mission-driven B2B brand in sustainable construction; built and scaled a 6-person cross-regional team; managed a $1.5M marketing budget; go-to-market execution across North America, APAC, and Europe; launched four innovations including RMX tech and carbon credits; ABM program and thought leadership initiatives to raise visibility and credibility.
Director of Product Marketing at CarbonCure Technologies
March 31, 2023 - October 18, 2025Promoted from prior role; led product marketing and GTM strategy for climate-tech offerings; contributed to multiple launches; developed ABM programs and messaging aligned with evolving market needs.
Manager, Communications, Proposals & Marketing at Lafarge Canada Inc.
April 1, 2022 - October 18, 2025Owned internal and external brand communications for a $500M+ regional business unit with 3,500+ employees; supported go-to-market, sales enablement, proposals, crisis communications, and sustainability messaging; led brand repositioning and ABM collaboration; engaged with major accounts (e.g., Lufthansa, Shopify, Citi) and coordinated with regional HQ for go-to-market execution.
Manager, Sales & Marketing at Wolf Custom Homes Ltd.
October 1, 2017 - October 18, 2025End-to-end sales and marketing for high-end custom homes valued at ~$1.5M+; managed project lifecycles from RFQ to close; led brand refresh, marketing campaigns, and client engagement; improved lead capture and conversion metrics.
Marketing Consultant / Strategic Marketing Advisor at Independent / Selected Startups
September 25, 2025 - PresentSelected Consulting & Leadership Experience: Marketing consultant focusing on tech and CleanTech startups; partner with early-stage and growth-stage companies to stand up and scale their marketing function; refine investor narratives and GTM strategies; build scalable foundations enabling technical teams to commercialize concepts.
Senior Director of Global Marketing at CarbonCure Technologies
August 1, 2025 - October 20, 2025Led full-spectrum global marketing for a mission-driven B2B cement and carbon-management brand. Directed a 6-person cross-regional team, managed a $1.5M marketing budget, and drove GTM/ABM programs across APAC, North America, LATAM, and Europe to enable rapid expansion and adoption of CarbonCure’s core products.
Director of Product Marketing at CarbonCure Technologies
March 1, 2023 - October 20, 2025Led product marketing for a cement and carbon-reduction portfolio; built a cross-regional marketing foundation, go-to-market tooling, and enablement; contributed to 600+ system installations and multi-regional revenue growth; established strategy that fed into the Senior Director remit.
Manager, Communications, Proposals & Product Marketing at Lafarge Canada Inc.
April 1, 2022 - October 20, 2025Directed internal and external brand communications, proposals, and product marketing for a large regional business unit (multi-hundred-million-dollar scope). Led messaging for sustainable building products (Eco Pact), oversaw regional communications, crisis comms, and go-to-market initiatives; collaborated with international HQ and supported major bids and stakeholder engagement.
Manager, Sales & Marketing at Wolf Custom Homes Ltd.
October 1, 2017 - October 20, 2025End-to-end sales and marketing for high-end custom homes valued at approximately $1.5M+. Managed full project lifecycles, brand revitalization, and a $300K–$400K annual marketing budget; enhanced digital presence and delivered a premium client experience.
Senior Director of Global Marketing at CarbonCure Technologies
August 1, 2025 - October 20, 2025Led full-spectrum global marketing for a mission-driven B2B brand in cement and carbon markets. Built and scaled a 6-person cross-regional team covering field marketing, content, product marketing, and agency collaboration. Managed a $1.5M marketing budget, global brand strategy, and go-to-market execution across North America, APAC, and Europe. Launched innovations including RMX tech and voluntary carbon credits, driving 600+ system installs and $150K ARR expansion deals.
Director of Product Marketing at CarbonCure Technologies
March 1, 2023 - October 20, 2025Promoted from Director of Product Marketing; led go-to-market and product marketing across regions with a focus on enabling sales and market adoption.
Manager, Communications, Proposals & Product Marketing at Lafarge Canada Inc.
April 1, 2022 - October 20, 2025Owned internal and external brand communications for a $500M+ regional business unit supporting go-to-market execution, sales enablement, proposal development, crisis communications, and sustainability messaging. Partnered with international HQ, R&D, and business leaders across NA and EU. Led COVID-19 communications, supported government bids, launched region-specific messaging for sustainable building products, and drove employee engagement and brand activation across 3,500+ staff. Orchestrated ABM and integrated campaigns across brand channels; achieved high trial-to-sale conversions and regionally focused go-to-market activities.
Marketing Consultant at Self-employed / Independent Consulting
September 1, 2025 - PresentSelected consulting & leadership experience partnering with early-stage and growth-stage technology and cleantech startups to stand up and scale their marketing function. Guided founders in refining investor narratives and GTM strategies to accelerate fundraising and partnerships. Built scalable marketing foundations enabling technical teams to convert proof-of-concept into commercial adoption. Created messaging architectures and thought leadership frameworks to drive visibility in capital-intensive markets. Recent projects include brand development, sales enablement, and go-to-market strategy for Series A biotech and industrial tech startups.
Education
Professional Certificate in Product Management at Kellogg School of Management, Northwestern University
January 11, 2030 - October 18, 2025Bachelor of Arts in Communications Studies at University of Calgary
January 11, 2030 - October 18, 2025Professional Certificate in Product Management at Kellogg School of Management, Northwestern University
January 11, 2030 - October 18, 2025Bachelor of Arts in Communications Studies at University of Calgary
January 11, 2030 - October 18, 2025Professional Certificate in Product Management at Kellogg School of Management
January 11, 2030 - October 20, 2025Bachelor of Arts in Communications Studies at University of Calgary
January 11, 2030 - October 20, 2025Professional Certificate in Product Management at Kellogg School of Management, Northwestern University
January 11, 2030 - October 20, 2025Bachelor of Arts in Communications Studies at University of Calgary
January 11, 2030 - October 20, 2025Qualifications
Professional Certificate in Product Management
January 11, 2030 - October 18, 2025Professional Certificate in Product Management
January 11, 2030 - October 18, 2025Professional Certificate in Product Management
January 11, 2030 - October 20, 2025Professional Certificate in Product Management
January 11, 2030 - October 20, 2025Bachelor of Arts in Communications Studies
January 11, 2030 - October 20, 2025Industry Experience
Real Estate & Construction, Manufacturing, Energy & Utilities, Professional Services, Government, Media & Entertainment, Software & Internet
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