Available to hire
Product-focused Senior UI/UX Designer with 5+ years of experience turning complex business requirements into scalable, user-centric digital products. Skilled in bridging user needs, technical feasibility, and business goals across SaaS and e-commerce.
Experienced in remote, cross-cultural collaboration (UK & Indonesia) and end-to-end design strategy. Known for building scalable design systems, improving key user flows through usability testing, and delivering high-quality design assets on time.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Senior UI/UX Designer at Tectah – Manchester (Remote)
June 1, 2025 - April 30, 2026Led end-to-end design strategy for international web and mobile features grounded in user research and aligned with global market standards. Developed and scaled a centralized Design System with 150+ atomic components, improving design-to-development handoff efficiency by 30%. Optimized critical user flows through iterative usability testing, reaching an 85% User Task Success Rate during prototyping. Collaborated with cross-functional teams across multiple time zones and maintained 100% on-time delivery for major sprint cycles. Earned Employee of the Month (Dev Division, Sep 2025) for bridging design and engineering with high-fidelity documentation.
Senior UI/UX Designer at Tectah
June 1, 2025 - PresentLed end-to-end design for mobile and web features, from user research to hi-fi prototyping and developer handoff. Conducted usability testing and synthesized insights to prioritize experience improvements. Built and maintained a design system to ensure consistent UI across products and support scaling. Collaborated across time zones with international teams to ensure on-time delivery and high design quality.
Senior UI/UX Designer at Oxbridge Technology
November 1, 2021 - May 31, 2025Spearheaded UX/UI overhaul of 'Jawara Roti' (SaaS), simplifying inventory and sales tracking; achieved an 85% completion rate on core tasks during user testing. Designed a Sales Management System with a data-visualization focus, reducing user cognitive load and estimating report generation time by 20%. Facilitated stakeholder workshops and user interviews to define MVP features, ensuring 100% alignment between business requirements and technical feasibility before development. Implemented a unified UI library across product lines, reducing repetitive design tasks by 25%.
UI/UX Designer at Oxbridge Technology
November 1, 2021 - May 1, 2025Served as product designer and consultant on multiple initiatives, including the Jawara Roti application (SaaS). Led user research, wire framing, and hi-fi prototyping to shape product direction and feature priorities. Developed and managed a design system adopted across all product screens to maintain visual consistency and speed up delivery. Collaborated closely with a cross-functional team (1 PM, 8 developers, 2 designers) to deliver solutions that balance user needs and technical feasibility. Organized usability sessions and stakeholder workshops to align priorities and iterate quickly based on feedback.
UI/UX Designer at PT Laffa Kit a Berjaya
March 1, 2021 - August 1, 2021Conducted UX research to define product direction and translated insights into wireframes and high-fidelity mockups. Worked with development teams to deliver interactive prototypes used in user testing and initial validation. Produced design documentation and handoff assets to streamline implementation.
UI/UX Designer at PT. Laffa Kitaberjaya (Remote)
March 1, 2021 - August 31, 2021Conducted UX research to define product direction and translated insights into wireframes and high-fidelity mockups. Worked with development teams to deliver interactive prototypes used in user testing and initial validations. Produced design documentation and handoff assets to streamline developer implementation.
UI/UX Designer at PT. Laffa Kita Berjaya
March 1, 2021 - August 1, 2021Conducted UX research to define product direction and translate insights into wireframes and high-fidelity mockups. Worked with development teams to deliver interactive prototypes used in user testing and initial validations. Produced design documentation and handoff assets to streamline developer implementation.
Freelance UI/UX Designer
December 1, 2019 - PresentDelivered end-to-end UI/UX design services for web and mobile clients, including research, design systems, wireframes, mockups, and interactive prototypes. Managed client communication, iteration cycles, and developer handoffs to ensure timely delivery and client satisfaction.
UI/UX Designer at Freelance
December 1, 2019 - PresentDelivered end-to-end design services for web and mobile clients, including research, design systems, wireframes, mockups, and interactive prototypes.
Survey Micro Demand Team Member at PT Telkom Indonesia, Tbk
November 1, 2016 - January 1, 2017Collected and organized In-dihome user data across multiple regions. Led a team to surpass data collection targets by 50%.
Survey Micro Demand (Team Lead) at PT. Telkom Indonesia, Tbk
November 1, 2016 - January 31, 2017Collected and organized in-home user data across multiple regions. Led a team to exceed data collection targets by 50%.
Data Analyst at Telkom Indonesia, Tbk
November 1, 2016 - January 1, 2017Collected and organized Indonesian home user data across multiple regions. Led a team to surpass data collection targets by 50%.
Education
Bachelor of Economics in Management at STIE Pelita Bangsa
January 1, 2013 - January 1, 2017Bachelor of Economics in Management at STIE Pelita Bangsa
January 1, 2013 - January 1, 2017Bachelor of Economics in Management at STIE Pelita Bangsa
January 1, 2013 - January 1, 2017Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education, Telecommunications, Retail, Other, Computers & Electronics, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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