Strategic Planning and Content Execution: I previously worked at a branding and marketing firm, where I spearheaded brand creation, marketing plan formulation, and content execution. I also have experience working in magazine media, specializing in writing digital and magazine articles. I possess the ability to develop and implement comprehensive marketing plans, manage social media, and oversee branding initiatives. I successfully increased Facebook reach by 340% for a client. Data and Results Orientation: I excel at monitoring and analyzing campaign performance and providing actionable insights. This is evidenced by achieving over 600% sales growth and a KPI completion rate exceeding 200% for a client, and consistently achieving over 100% KPI completion in all brand article advertising management. Independence and Organizational Skills: I possess a strategic mindset, excellent organizational, and communication skills, enabling me to complete projects independently and effectively. Furthermore, my Master’s degree (MA Global Fashion Retailing, Distinction, from the University of the Arts London) provides me with a solid foundation in market research and analysis.

Andie Tsai-Ying

Strategic Planning and Content Execution: I previously worked at a branding and marketing firm, where I spearheaded brand creation, marketing plan formulation, and content execution. I also have experience working in magazine media, specializing in writing digital and magazine articles. I possess the ability to develop and implement comprehensive marketing plans, manage social media, and oversee branding initiatives. I successfully increased Facebook reach by 340% for a client. Data and Results Orientation: I excel at monitoring and analyzing campaign performance and providing actionable insights. This is evidenced by achieving over 600% sales growth and a KPI completion rate exceeding 200% for a client, and consistently achieving over 100% KPI completion in all brand article advertising management. Independence and Organizational Skills: I possess a strategic mindset, excellent organizational, and communication skills, enabling me to complete projects independently and effectively. Furthermore, my Master’s degree (MA Global Fashion Retailing, Distinction, from the University of the Arts London) provides me with a solid foundation in market research and analysis.

Available to hire

Strategic Planning and Content Execution: I previously worked at a branding and marketing firm, where I spearheaded brand creation, marketing plan formulation, and content execution. I also have experience working in magazine media, specializing in writing digital and magazine articles. I possess the ability to develop and implement comprehensive marketing plans, manage social media, and oversee branding initiatives. I successfully increased Facebook reach by 340% for a client.

Data and Results Orientation: I excel at monitoring and analyzing campaign performance and providing actionable insights. This is evidenced by achieving over 600% sales growth and a KPI completion rate exceeding 200% for a client, and consistently achieving over 100% KPI completion in all brand article advertising management.

Independence and Organizational Skills: I possess a strategic mindset, excellent organizational, and communication skills, enabling me to complete projects independently and effectively. Furthermore, my Master’s degree (MA Global Fashion Retailing, Distinction, from the University of the Arts London) provides me with a solid foundation in market research and analysis.

See more

Language

English
Advanced

Work Experience

Project Marketing Planner and Editor at Città Bella Taiwan
June 2, 2023 - June 2, 2023
Served as planning editor for Taiwan's largest fashion magazine, managing projects from fashion editorial and PR copywriting to ad placements and photo shoot execution. Led content creation and brand-image initiatives; planned and assisted in brand-image photo shoots and managed marketing communications with KPI achievement.
Senior Branding Planner at Brandist Co., Ltd.
March 2, 2024 - March 2, 2024
Spearheaded brand creation, marketing-plan formulation, and content execution. Enhanced brand image and recognition through social media management, press-release writing and distribution, and client-relations management. Increased Facebook reach by 340% for clients since 2021; organized a 10th-anniversary online photography exhibition; distributed seven press releases for Taiwan's largest telecom provider; supported participation in the 2023 Taiwan Smart City Exhibit.
Senior Branding Planner at Brand Co., Ltd.
March 2, 2024 - March 2, 2024
Spearheaded brand creation, marketing plan formulation, and content execution. Enhanced brand image and recognition through social media management, press release writing and distribution, and client relationship management. Increased Facebook reach for multiple clients and organized high-profile PR campaigns including a 10th-anniversary online photo exhibition and seven press releases for a major telecom provider.
Marketing Planner & Editor at Brand Inc Co., Ltd.
March 1, 2024 - March 1, 2024
Managed projects from fashion editorial and PR copywriting to ad placements and photo shoot execution. Content creation and brand image authoring. Planned and assisted in brand image photo shoots. Achieved KPI targets.
Senior Branding Planner at Brand Inc Co., Ltd.
March 1, 2021 - March 1, 2021
Spearheaded brand creation, marketing plan formulation, and content execution. Enhanced brand image and recognition through social media management, press releases, distribution, and maintaining client relationships. Increased reach and engagement metrics across campaigns and events.
Public Relations & Media Manager at Anti Additive Clean Label Organization
June 1, 2020 - June 1, 2020
Handled external marketing communications, website maintenance, membership management, and social media content creation. Produced brand exposure across various social platforms, improved brand image and event planning. Increased product verification by 85% and news exposure by 40% YoY; enhanced vendor registrations through B2B initiatives.
Intern at Leo Burnett
August 31, 2019 - August 31, 2019
Cross-department internship program; worked in the Creative Department (Copywriting).
Creative Intern at Wunderman Thompson
November 30, 2019 - November 30, 2019
Creative department internship (Copywriting).

Education

Master of Arts in Global Fashion Retailing (Distinction) at University of the Arts London
January 11, 2030 - November 21, 2025
Bachelor of Arts in Public Relations & Advertising with Minor in Business Administration at Shih-Hsin University, Taiwan
January 11, 2030 - November 21, 2025
Bachelor of Arts in Public Relations & Advertising at Shih-Hsin University
January 11, 2030 - November 21, 2025
Master of Arts in Global Fashion Retailing (Distinction) at University of the Arts London
January 11, 2030 - November 21, 2025
Bachelor of Arts in Public Relations & Advertising (Minor: Business Administration) at Shih-Hsin University (Taiwan)
January 11, 2030 - November 21, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail