Available to hire
I’m a strategic communications and public relations consultant with 28 years of experience driving visibility for celebrities, musicians, travel and hospitality brands, and a range of consumer and corporate clients. I specialize in crisis management, media relations, and influencer engagement, delivering campaigns that align with business goals and maximize brand impact.
I bring hands-on expertise in digital marketing, SEO, and social media, producing measurable results through integrated programs, high-profile media placements, and TV, radio, and podcast outreach. I excel at building strong client relationships, leading cross-functional teams, and managing budgets to ensure efficient use of resources.
Experience Level
Work Experience
President / Principal at Schuetz Communications, LLC
May 14, 2018 - November 1, 2025Develop and manage corporate communications, community relations, marketing, and public relations initiatives for clients across technology, travel/hospitality, lifestyle, food/beverage, luxury retail, consumer products, and health/medical sectors. Collaborate with mid- to top-tier influencers for campaigns, secure brand placements at entertainment and industry events, and drive ROI through integrated campaigns, media assets, and digital marketing.
Public Relations/Marketing Account Director at Marketing Maven Public Relations
May 14, 2018 - May 14, 2018Developed and executed integrated communications strategies for consumer products, travel/hospitality, medical tourism, luxury goods, and health/beauty brands. Built client relationships as primary contact, translated goals into PR and online tactics, and led media relations, social media, and influencer initiatives while managing budgets and teams.
Senior Account Manager at Steinreich Communications Group
August 9, 2015 - August 9, 2015Developed and executed PR campaigns, executive eminence programs, and thought leadership for Steinreich Communications and clients. Managed media interviews, prepared leaders for interviews, coordinated global campaigns, and produced collateral to support communications goals.
Public Relations Account Manager at Schuetz Communications, LLC
February 1, 2013 - February 1, 2013Developed and managed corporate communications, marketing, and public relations for a variety of consumer and business accounts.
Freelance Public Relations/Marketing Consultant at H&M Communications
October 1, 2012 - October 1, 2012Public relations consultant on a per-project basis for clients including Don Francisco’s Coffee, Fox Sports, and Fox Soccer Channel, among others.
Account Director at Mulberry Street Market Intelligence
May 1, 2009 - May 1, 2009Developed and implemented integrated marketing and public relations strategies; secured print and broadcast placements; coordinated story placements; managed campaigns, corporate events, and outreach; supervised junior staff; contributed to business development.
Account Director at H&M Communications
March 1, 2008 - March 1, 2008Public relations consultant on a monthly retainer; managed accounts for clients including Fox Soccer Channel, Fox Sports Espanol, Infant Learning Company, and others.
Account PR Director at American Academy of Orthopaedic Surgeons (AAOS)
January 31, 2004 - January 31, 2004Developed and implemented media partnerships and proactive PR programs to promote orthopaedics; placed stories in top markets; trained surgeons; crisis management; supported award nominations.
PRESIDENT/PRINCIPAL at Schuetz Communications, LLC
May 1, 2018 - PresentDevelop and manage communications and public relations initiatives for celebrities, musicians, entertainment and travel/hospitality clients. Secure top-tier media coverage, coordinate red carpet events, trade shows, and consumer facing events to enhance client visibility. Book media at press tours while providing strategic guidance to maximize audience reach. Collaborate with influencers to execute impactful marketing campaigns, achieving measurable ROI. Create sponsorships and brand placements at major entertainment, trade, and consumer events to elevate client profiles. Amplify client presence through strategic TV broadcasts across national and regional channels, radio, and podcasts. Oversaw budgets for various projects to ensure financial adherence.
DIRECTOR OF TRAVEL, HOSPITALITY & TOURISM PRACTICE at Marketing Maven Public Relations
August 1, 2015 - May 1, 2018Managed diverse client portfolio in consumer products, travel, hospitality, entertainment, luxury goods, and lifestyle sectors. Developed integrated communications strategies that elevated brand engagement across PR, marketing, and social media. Identified client goals and translated objectives into effective PR tactics and marketing initiatives. Acted as primary contact for strategic communications and built strong client relationships. Cultivated media relationships to enhance press release visibility, improving coverage and audience reach. Recruited, trained, supervised, evaluated, and mentored staff members to ensure team development. Led training sessions on effective communication strategies and tools for staff. Assessed effectiveness of messaging strategies used in articles and case studies across articles and case studies to ensure brand alignment.
SENIOR ACCOUNT MANAGER at Steinreich Communications Group
February 1, 2013 - August 1, 2015Developed and executed PR and executive eminence programs for Steinreich Communications CEO and executive leadership. Developed and executed targeted PR and executive eminence programs for priority Steinreich sectors, enhancing visibility and engagement. Collaborated with leadership and business line groups to identify and promote strategic thought leadership aligned with business goals, executing a targeted PR plan that highlighted key messages and media angles. Worked with key stakeholders and member firm communications professionals in the development and implementation of public relations strategies. Facilitated interviews with journalists to ensure clarity and effectiveness of communication for leaders. Authored and distributed global news releases, crafted media pitches, and coordinated campaign implementation to drive consistent messaging. Developed communications plans and collateral materials, including core message documents, fact sheets, and media statements. Enhanced global
PRINCIPAL PUBLICIST at Schuetz Communications, LLC
October 1, 2012 - February 1, 2013Coordinated media outreach to secure placements in key publications, increasing client exposure. Crafted compelling press materials to effectively communicate client messages. Organized press events to strengthen media relationships and promote client initiatives. Developed targeted public relations strategies to enhance visibility for diverse client portfolios. Supervised junior staff members to ensure effective workflow and task completion.
FREELANCE PUBLIC RELATIONS/MARKETING CONSULTANT at H&M Communications
May 1, 2009 - October 1, 2012Consulted on public relations strategies for consumer, entertainment, and sports accounts, increasing brand visibility and audience engagement.
ACCOUNT DIRECTOR at Mulberry Street Market Intelligence
March 1, 2008 - May 1, 2009Managed and implemented integrated marketing and public relations strategies for clients across healthcare, financial services, consumer goods, non-profit, publishing, and lifestyle sectors, enhancing brand visibility and engagement. Extensive experience translating business goals and technical information into creative programs that tie back to overall company objectives. Developed business opportunities through proposal writing, client relations, and account management. Secured media placements in top 10 markets through proactive and reactive outreach, increasing client exposure and media presence. Coordinated targeted story placements, enhancing client visibility and engagement. Enhanced client reputation through strategic communication efforts. Created press materials and organized corporate events, driving client engagement and showcasing brand initiatives. Supervised junior staff members to ensure effective workflow and task completion.
ACCOUNT DIRECTOR at H&M Communications - San Diego
January 1, 2004 - March 1, 2008Delivered public relations consulting services on retainer and hourly basis, enhancing client engagement through customized strategies. Coordinated public relations campaigns with Fox Soccer Channel and Fox Sports Espanol, increasing brand visibility and expanding audience reach significantly.
ACCOUNT PR DIRECTOR at AMERICAN ACADEMY OF ORTHOPAEDIC SURGEONS (AAOS)
February 1, 2001 - January 1, 2004Consistently exceeded annual placement quotas by more than 60 percent. Effectively placed orthopaedic-related stories in the top 10 media markets resulting in coverage in the New York Times, Wall Street Journal, USA Today, and Newsweek. Cultivated relationships with key health/medicine reporters and producers to enhance media coverage for orthopaedics. Executed strategic communication programs during crises to enhance AAOS's public image. Facilitated media relations programs promoting orthopaedics and AAOS, increasing visibility and engagement with target audiences. Oversaw nominations for AAOS media and public relations programs, contributing to recognition in award-winning campaigns. Developed media partnerships and cooperative industry projects to increase awareness of orthopaedics. Coordinated media activities for international orthopaedic surgeon meeting. Trained orthopaedic surgeons to promote orthopaedics within their local communities by utilizing outreach programs, lectures, a
Education
BA in Elementary Education at University of Wisconsin, Madison
January 11, 2030 - November 1, 2025BA Elementary Education at University of Wisconsin - Madison
January 11, 2030 - February 22, 2026Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Consumer Goods, Healthcare, Professional Services
Experience Level
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