Thiago Luz

Launched and optimized full-funnel campaigns across Meta, TikTok, Google, AppLovin and Bing to maximize reach and engagement. Conducted structured A/B testing for ads, copy, and landing pages to enhance ROAS and minimize CPL/CPA. Coordinated campaign strategy with design, editing, and logistics teams to account for real-time stock and shipping variables. Evaluated and reported on ROAS, CTR, and conversion data to inform creative and targeting optimizations.

Oversaw cross-functional media buying operations, aligning marketing, creative, and finance departments across ad accounts with $2K – $90K in daily spend. Led campaign pacing and optimization in Meta Ads, TikTok Ads and AppLovin, leveraging real-time performance data to enhance effectiveness. Spearheaded reporting workflows via Google Sheets; collaborated through Slack, Asana, and Miro to sustain speed and alignment.

Planned and executed full-funnel campaigns for DTC e-commerce and lead-gen clients in the US and LATAM. Managed Meta & TikTok Ads accounts with budgets of $2K – $10K+/day. Created and tested new ad angles weekly using performance data to brief copywriters, video editors, and designers. Implemented tracking strategies via GTM, Conversions API (Stape), and 1P cookie variables. Performed deep-dive creative audits and scaled high-performing hooks via iterative testing cycles. Collaborated with developers and analytics teams to debug tracking issues and optimize landing pages.