Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a hands-on media buyer with 5+ years of experience driving performance for e-commerce and lead-gen brands across Meta, TikTok, AppLovin, and Google Ads. I own creative testing, funnel strategy, and data analysis, managing daily budgets from $2K to $10K+ with a focus on ROAS and scalable growth. I excel at scripting hooks, full UGC ads, rapid creative iteration in high-pressure environments, and building tracking architectures with GTM, Conversions API, and GA4. I hold 8 Google certifications and collaborate with copywriters, editors, and developers to optimize landing pages and measurement.…I am a hands-on media buyer with 5+ years of experience driving performance for e-commerce and lead-gen brands across Meta, TikTok, AppLovin, and Google Ads. I own creative testing, funnel strategy, and data analysis, managing daily budgets from $2K to $10K+ with a focus on ROAS and scalable growth. I excel at scripting hooks, full UGC ads, rapid creative iteration in high-pressure environments, and building tracking architectures with GTM, Conversions API, and GA4. I hold 8 Google certifications and collaborate with copywriters, editors, and developers to optimize landing pages and measurement.

Thiago Luz





I am a hands-on media buyer with 5+ years of experience driving performance for e-commerce and lead-gen brands across Meta, TikTok, AppLovin, and Google Ads. I own creative testing, funnel strategy, and data analysis, managing daily budgets from $2K to $10K+ with a focus on ROAS and scalable growth. I excel at scripting hooks, full UGC ads, rapid creative iteration in high-pressure environments, and building tracking architectures with GTM, Conversions API, and GA4. I hold 8 Google certifications and collaborate with copywriters, editors, and developers to optimize landing pages and measurement.…I am a hands-on media buyer with 5+ years of experience driving performance for e-commerce and lead-gen brands across Meta, TikTok, AppLovin, and Google Ads. I own creative testing, funnel strategy, and data analysis, managing daily budgets from $2K to $10K+ with a focus on ROAS and scalable growth. I excel at scripting hooks, full UGC ads, rapid creative iteration in high-pressure environments, and building tracking architectures with GTM, Conversions API, and GA4. I hold 8 Google certifications and collaborate with copywriters, editors, and developers to optimize landing pages and measurement.

Available to hire

I am a hands-on media buyer with 5+ years of experience driving performance for e-commerce and lead-gen brands across Meta, TikTok, AppLovin, and Google Ads. I own creative testing, funnel strategy, and data analysis, managing daily budgets from $2K to $10K+ with a focus on ROAS and scalable growth.

I excel at scripting hooks, full UGC ads, rapid creative iteration in high-pressure environments, and building tracking architectures with GTM, Conversions API, and GA4. I hold 8 Google certifications and collaborate with copywriters, editors, and developers to optimize landing pages and measurement.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

Portuguese

Fluent

English

Advanced

Work Experience

Media Buyer (Freelance) at Freelance / Independent

January 1, 2021 - Present

Planned and executed full-funnel campaigns for DTC e-commerce and lead-gen clients in the US and LATAM. Managed Meta & TikTok Ads accounts with budgets of $2K – $10K+/day. Created and tested new ad angles weekly using performance data to brief copywriters, video editors, and designers. Implemented tracking strategies via GTM, Conversions API (Stape), and 1P cookie variables. Performed deep-dive creative audits and scaled high-performing hooks via iterative testing cycles. Collaborated with developers and analytics teams to debug tracking issues and optimize landing pages.

Media Buy Coordinator at CurvGroup

August 1, 2022 - May 1, 2025

Oversaw cross-functional media buying operations, aligning marketing, creative, and finance departments across ad accounts with $2K – $90K in daily spend. Led campaign pacing and optimization in Meta Ads, TikTok Ads and AppLovin, leveraging real-time performance data to enhance effectiveness. Spearheaded reporting workflows via Google Sheets; collaborated through Slack, Asana, and Miro to sustain speed and alignment.

Media Buyer at Curv Group

August 1, 2022 - May 1, 2025

Launched and optimized full-funnel campaigns across Meta, TikTok, Google, AppLovin and Bing to maximize reach and engagement. Conducted structured A/B testing for ads, copy, and landing pages to enhance ROAS and minimize CPL/CPA. Coordinated campaign strategy with design, editing, and logistics teams to account for real-time stock and shipping variables. Evaluated and reported on ROAS, CTR, and conversion data to inform creative and targeting optimizations.